伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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當前位置： 首頁 > 售后 > 藝源智庫
如何把小程序的優(yōu)勢應用到你的行業(yè)？
時間：2019-01-03 10:53:24
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

我們今天來思考一下，小程序有什么優(yōu)勢？適不適合你的行業(yè)。


首先我們看看目前使用小程序的三種類型：場景應用，工具類，生活服務類。


1.場景應用


代表作有：i麥當勞，肯德基+。該小程序利用積分、卡券功能，把線上和線下深入融合的場景類型，提高用戶的黏度。


如何把小程序的優(yōu)勢應用到你的行業(yè)？-藝源科技


2.工具類


小程序從一開始的“姨媽查詢工具”到今天，小工具類的小程序可算是被開發(fā)的類型之一。


比較流行的工具類有減肥工具，鬧鐘工具，筆記工具等等。想想以前使用一種小工具就要安裝一次APP，感覺非常不實際。但現(xiàn)在微信有了小程序，可以一次過把這些小工具放入小程序即可。


3.生活服務類


美團外賣+，大眾點評，摩拜單車等紛紛開發(fā)自己的小程序。打開小程序就能點外賣，騎單車，查美食。


根據(jù)以上資料，我們可以對主流行業(yè)進一步分析：


情況一：實體店，包括銷售類和服務類


銷售類的實體店：


包括服裝，零售商品，生活用品，美容產(chǎn)品等等行業(yè).....


這些店家可以借助小程序的附近定位功能，爭取更多的展示機會，吸引人流。小程序的主要內(nèi)容可以介紹出售商品，銷售價格，優(yōu)惠信息等，遇上節(jié)假日也可以推出節(jié)日活動，例如五一假期消費滿百送百，吸引更多人流到店消費。


服務類的實體店：


包括健身，美容美發(fā)，按摩，會所等等....


這些實體店除了借助小程序的定位服務外，還可以提供預約服務，體驗服務。例如“XX瘦身88元體驗一次”的服務，以前需要找傳單小姐在路上拉著行人逐個問，現(xiàn)在借助附近的小程序推薦，當用戶點開后，直接彈出優(yōu)惠券“88元體驗一次完美瘦身服務”的電子券。用戶成為會員后，即可憑電子券預約到店享受服務了。相信這種方式比起路上拉客更友好，用戶會更喜歡。


情況二：網(wǎng)絡型銷售類和服務類


銷售類的網(wǎng)店：


說實話，筆者覺得小程序跟小型網(wǎng)店賣家真沒多大關(guān)系，即使做了一個小程序出來，其實作用也不大。但如果你是一個品牌商，則可以考慮把小程序公眾號結(jié)合起來，讓客戶有更好的服務體驗。目前小程序支持與公眾號關(guān)聯(lián)，能讓你的粉絲更精準地找到你的小程序入口，通過小程序可以進入你的平臺進行購買、分享、代理等等。


服務類型：


設計公司，項目外包公司，科技公司，站長等等...此類多數(shù)已有自己平臺的公司或企業(yè)，只需要花小成本開發(fā)小程序，即可享受微信龐大的社交流量帶來的紅利。


另外，還有一些比較適合的行業(yè)，筆者也是很看好的。例如：


1.金融類，投資類


通過小程序可以查詢到實時的交易價格,走勢，還有行情分析等等對于用戶來說還是很吸引的。


2.銀行，政府類


現(xiàn)已有很多銀行和政府網(wǎng)站開通小程序，為百姓提供預約，查詢服務。筆者想起當年跑個政府銀行辦個事，排半天隊的痛苦回憶，不禁感概科技為人類帶來了真正的便利，希望小程序的普及，能讓更多人節(jié)省辦理時間。


3.在線咨詢軟件


諸如在線大夫，在線律師，會計咨詢等等...也是很有優(yōu)勢的。想想生個小病，問個法律問題就要下載一個APP，實在是沒必要，因為這些問題用戶不可能天天問。


4.生活工具類


減肥工具，生理期工具，手記類，日記類，天氣工具，交通工具查詢類，翻譯工具，相機工具，表情工具，地圖工具，導航.....


后記


還有一些比較特殊的案例，小程序也能很好地解決。


就在前段時間，有一個網(wǎng)絡教插畫的老師向筆者訴苦，他們的教學方式主要是通過微信群加學生，然后通過微信群進行講課。他們有很多已經(jīng)錄制好的教學視頻，通過上傳到第三方視頻平臺，加密后發(fā)送給已經(jīng)交學費的學生學習使用。但是由于泄露成本低，自己頻繁改密碼也沒能解決學生私底下外流給其它人的問題。


就這個問題，筆者咨詢技術(shù)開發(fā)人員，技術(shù)上能否解決這位老師的煩惱呢？技術(shù)人員告知筆者，通過自主開發(fā)的平臺對視頻密碼進行監(jiān)控，即可無需讓學生知道密碼也能看到視頻，同時用戶如果自主打開原視頻地址，也還是需要輸入密碼的。


筆者再問，那如果學生把平臺的帳號和密碼告訴其它同學呢？


技術(shù)人員表示，那可以賦予老師對某班學生查看視頻的時段控制來解決，例如，課程開課的時候可以查看視頻進行教學，下課后，即使學生再登錄 ，也不能查看到視頻了，需要向老師申請才能查看，這樣就有效地防止視頻泄露的情況。


小程序開發(fā)
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