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「小程序+」時代，五大創(chuàng)業(yè)機會你不了解一下？
時間：2019-01-05 11:55:42
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

在移動互聯(lián)網(wǎng)流量紅利逐漸消的今天，移動端用戶的爭奪，已從增量市場轉(zhuǎn)向存量市場，從搶占用戶轉(zhuǎn)向搶占用戶時間。在眾多平臺的斗爭都進(jìn)入紅海期的時候，目前尚有未完全開發(fā)的巨大流量藍(lán)海—微信小程序，隨勢而動，一發(fā)將不可收拾。


與移動互聯(lián)網(wǎng)市場上的其他產(chǎn)品進(jìn)行對比，微信的存在無疑滿足了人們一項持續(xù)性的需求，所以它變成了一款擁有龐大用戶群體超級APP。


微信憑借其巨大的用戶存量，能夠?qū)⑵鋬?nèi)生的產(chǎn)品推廣開來。從公眾號曾經(jīng)的輝煌就可以預(yù)見，在徹底打開市場后，小程序會是騰訊帝國發(fā)展以來勢頭很猛的一頭巨獸，能助力微信占領(lǐng)移動互聯(lián)網(wǎng)行業(yè)的新藍(lán)海。


很多企業(yè)看到小程序隱藏的商機，將小程序與自己所在的行業(yè)結(jié)合，形成了特色的「小程序+」時代。


步入「小程序+」時代，傳統(tǒng)企業(yè)有五大機會不可錯過：


小程序+官網(wǎng)


「小程序+」時代，五大創(chuàng)業(yè)機會你不了解一下？-藝源科技


在公司的獨立官網(wǎng)越來越難推廣的情況下，小程序基于微信原生體驗，無需下載，用完即走。讓用戶能輕松觸及到公司的經(jīng)營范圍，能增強品牌效應(yīng)，基于微信支付的銷售模式也能提高轉(zhuǎn)化率。


小程序+電商


小程序非常適合做基于微信的社交電商，其具有強社交屬性、易傳播的特點，而且基于微信支付能讓整個購買行為變得完整。小程序的優(yōu)勢就是獲取用戶的成本低，通過用戶裂變的方式就可以獲取新用戶。


小程序+門店


小程序的入口屬性對于線下門店非常重要，通過線上線下結(jié)合能給實體店客戶帶來更好的消費體驗。線下小程序碼、附近的小程序、搜索以及卡券等方式還可以讓線下門店快速獲取新的用戶。


小程序+公眾號


小程序用于連接用戶與場景和服務(wù)，公眾號進(jìn)行會員觸達(dá)，小程序適合拉新，公眾號適合留存，企業(yè)通過小程序與用戶進(jìn)行場景交易，并將用戶留存在公眾號，兩者相互補充完美結(jié)合。


小程序+廣告


微信公眾號底部廣告支持投放小程序，未來小程序可能與微信社交廣告更進(jìn)一步打通。社交廣告與小程序打通之后，用戶點擊即可跳轉(zhuǎn)小程序落地頁，品牌感非常強，易于傳播。當(dāng)前正處于早期的流量紅利期，客戶能夠以低投放成本獲得較高轉(zhuǎn)化。


小程序開發(fā)
標(biāo)簽： 微信小程序
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