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小程序開發(fā)如何助力零售業(yè)完成消費場景升級
時間：2019-01-07 14:18:54
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

不論是在零售行業(yè)爆發(fā)性發(fā)展的20世紀90年代，還是在互聯(lián)網(wǎng)時代下不斷涌現(xiàn)新業(yè)態(tài)的現(xiàn)在;不論是規(guī)模高達千萬元甚至億元級別的大企業(yè)，還是盤踞在社區(qū)一角的鄰里夫妻店，只要還處于零售行業(yè)的其中一個環(huán)節(jié)，就必須重視“客流”。


為什么好的地段商鋪租金都非常高?因為好地段往往意味著天然充足的客流量，而客流量恰恰又是零售崛起的重要因素之一。


隨著互聯(lián)網(wǎng)的發(fā)展，店家獲取“客流”的方式開始變得多樣化，部分商家開始在線上去挖掘潛在客流。小程序也是在這種環(huán)境下出現(xiàn)的，所以零售業(yè)和小程序的“聯(lián)姻”正在成為一種趨勢。


小程序開發(fā)如何助力零售業(yè)完成消費場景升級-藝源科技


曾經(jīng)有句很火的話:人民對美好生活的向往就是我們的奮斗目標。美好生活是什么?是一種生活優(yōu)越感。


淘寶的好評和差評機制就是體現(xiàn)優(yōu)越感的一種形式，代購、外賣也都是實現(xiàn)優(yōu)越感的方式，都能充分的給予消費者尊重。所以零售業(yè)要不斷創(chuàng)造場景來滿足消費者的優(yōu)越感。因此，過去零售業(yè)注重向消費者推廣商品，而今天的新零售更關(guān)注消費場景。接下來，零售業(yè)會出現(xiàn)越來越多的場景公司，綜合利用數(shù)據(jù)、技術(shù)、工具，實現(xiàn)商品和服務(wù)的組合，讓消費者的優(yōu)越感獲得更大滿足。小程序就比較適合推廣超級產(chǎn)品和超級場景，在未來零售的發(fā)展中會起到很大作用。


零售鏈條里還有很多沒有實現(xiàn)數(shù)字化的環(huán)節(jié)，小程序可以改變這種局面。眾多零售創(chuàng)新企業(yè)和線下零售商可以借助小程序提供的低門檻解決方案，實現(xiàn)人、貨、場的數(shù)字化。微信已經(jīng)實現(xiàn)了人的數(shù)字化，盡管用小程序?qū)崿F(xiàn)貨與場的數(shù)字化未必是最完美的方案，但它一定是最輕量化的方案，非常適合小容量、碎片化的零售場景。

小程序開發(fā)
標簽： 小程序
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