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微信小程序教你打通線上線下渠道,輕松盈利
時間:2019-01-11 11:53:14
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

小程序的數(shù)量目前呈井噴之勢,用戶活躍度也持續(xù)上升。把自身的APP嫁接到小程序,或是把功能精簡后放入小程序中,如摩拜單車、蘑菇街、攜程旅游等這些都是很好的例子。小程序的開發(fā)門檻較低,潛在客戶和產(chǎn)出均無法估量。


微信小程序出現(xiàn)以后,一直摸著石頭過河的社交電商,找到了連接商品和用戶的正確方式,依托小程序能促發(fā)更多的包括電商、教育、醫(yī)療在內(nèi)的相關(guān)消費場景。利用小程序廣泛的布局給門店帶來引流,縮短跟用戶溝通的鏈條,讓商家能跟用戶進行更為直接、全面的溝通,商家圈定自己的私域流量。新零售時代的到來,對傳統(tǒng)商業(yè)的沖擊會越來越大。商家首先要養(yǎng)成“用戶觀念”,將經(jīng)營的注意點放在人身上,做好跟用戶保持長期聯(lián)系的準(zhǔn)備。


微信小程序教你打通線上線下渠道,輕松盈利-藝源科技


各個行業(yè)已經(jīng)開始盈利,那他們又是如何盈利的呢?


電商 :電商App的流量本錢居高不下,傳統(tǒng)的引流形式又相對固化。而微信自帶10.4億的月活用戶和社交基因,也能讓電商渠道在小程序上測驗更多新玩法。微信小程序的發(fā)展增加了電商銷售的渠道,巨大流量擴展了電商的商品銷售市場。


O2O 服務(wù) :關(guān)于實體店運營者來說,做個小程序為線下門店引流也是一個不錯的挑選。在鄰近的小程序里,有餐飲美食、美妝護理、生鮮果蔬、服飾箱包四個分類,用戶能看到周邊門店的地址和相關(guān)信息。


廣告 :在微信小程序里通過投放廣告的方式實現(xiàn)流量變現(xiàn),基本分為資訊類小程序內(nèi)部廣告投放和公眾號內(nèi)容廣告投放;兩者途徑不同,但都是通過各自所具有得大量粉絲流量擴大產(chǎn)品曝光率和流量轉(zhuǎn)化率。


抽獎類小程序裂變 :以禮物說為例,在沒有任何推廣費用支出的情況下,創(chuàng)下3天內(nèi)用戶自發(fā)禮物10萬單,送出超過20萬份禮物的記錄。我們尋找它如此快速裂變的原因,發(fā)現(xiàn)這一方面得益于其社交玩法簡單便捷,與微信紅包相似。另一方面,在禮物的有來有往之間,小程序所購買的商品轉(zhuǎn)化為一種與文字、語音和微信紅包一樣的社交工具,這已經(jīng)形成潛在的社交裂變。禮物說就是基于“送禮”這個“一帶一”甚至是“一對多”的行為,培養(yǎng)用戶養(yǎng)成送禮習(xí)慣實現(xiàn)社交裂變,觸達千萬級潛在用戶群。其實,社交裂變簡單點來說就是病毒式傳播,爆款單品或服務(wù)在短時間內(nèi)抵達多用戶,平臺也由此獲得大量用戶和粉絲。


拼團類小程序裂變 :拼多多小程序的成功不必多說,其裂變模式就是拼團。拼多多上的一件商品通過“拼團”的方式“引誘”用戶主動為了得到低價產(chǎn)品去轉(zhuǎn)發(fā)分享,用戶在微信環(huán)境中發(fā)起分享后可分享給微信群、微信好友,邀請大家一起完成拼團。而且用戶在完成分享成功之后,支付環(huán)節(jié)也能在小程序一鍵完成,十分方便。


助力類小程序裂變 :這類小程序的裂變增長和公眾號任務(wù)裂變思路是一致的,通過課程或獎品作為吸引點,引導(dǎo)用戶分享號召用戶助力,達成固定人數(shù)助力,即可免費領(lǐng)取課程/獲得獎品。其中以知識付費類產(chǎn)品小燈塔做得尤為出眾。


復(fù)活類小程序裂變 :年初火爆了一大波小游戲,小程序開放了許多小游戲開發(fā)組件及權(quán)限。眾多開發(fā)者把小游戲的分享功能用的是淋漓盡致,所以才會出現(xiàn)小游戲復(fù)活群,各種群也被“求復(fù)活”等字眼的小游戲分享卡片刷屏。其原理很簡單:玩小游戲闖關(guān)過程會死掉,想要繼續(xù)進行游戲,引導(dǎo)用戶分享方能復(fù)活。(這種強制用戶分享的方式已經(jīng)被微信官方禁止)


測試類小程序裂變、炫耀類小程序裂變 :這兩種玩法在H5營銷中用的比較多。是不是特別眼熟?這些都是曾經(jīng)刷過朋友圈的營銷案例,放在小程序環(huán)境下同樣適用。所以,小程序的裂變增長,對于開發(fā)與團隊來說,產(chǎn)品自身的裂變在目前小程序官方還在收著做的情況下比較適合,考驗的更多是產(chǎn)品裂變能力。微信生態(tài)的流量會越來越貴,小程序作為目前的投資風(fēng)口,如何低成本、高效率、指數(shù)級地獲取用戶?“微信生態(tài)用戶裂變增長”將會越來越被反復(fù)提及。


未來,基于社交熟悉,小程序會帶來更多的免費流量紅利,其數(shù)量很快就會突破300萬并持續(xù)爆發(fā),賺錢,你準(zhǔn)備好了嗎?

小程序開發(fā)
標(biāo)簽: 小程序的開發(fā)
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