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當(dāng)前位置： 首頁(yè) > 售后 > 藝源智庫(kù)
小程序開(kāi)發(fā)丨實(shí)體店即將進(jìn)入小程序時(shí)代
時(shí)間：2019-01-12 11:25:48
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

因?yàn)閮?nèi)生于微信，微信小程序從誕生以來(lái)就受到各界的關(guān)注。不管是剛面世時(shí)的光芒萬(wàn)丈，到初期的野蠻生長(zhǎng)，還是現(xiàn)在朝正規(guī)軍方向發(fā)展，它走的每一步，都被資本市場(chǎng)牢牢地盯著。


去年小程序披露的投資是7億，而到今年到4月份，投資金額差不多是70億人民幣，基本翻了10倍。而金沙江創(chuàng)投董事總經(jīng)理朱嘯虎在北京的創(chuàng)新大會(huì)上預(yù)測(cè)今年至少有幾百億投資在小程序上。


說(shuō)到小程序，就不得不說(shuō)一下騰訊。騰訊作為中國(guó)市值高的互聯(lián)網(wǎng)公司，一直有非常清晰的根據(jù)地——社交網(wǎng)絡(luò)，以人的連接為微信的根據(jù)地，同時(shí)還有QQ，基本可以說(shuō)壟斷了中國(guó)社交網(wǎng)絡(luò)上。同時(shí)，騰訊也是中國(guó)大的動(dòng)漫平臺(tái)、音樂(lè)平臺(tái)和視頻平臺(tái)。因?yàn)樗泻诵母鶕?jù)地，然后外圍每一層的競(jìng)爭(zhēng)都在“人”后面跟進(jìn)，慢慢超越。


小程序開(kāi)發(fā)丨實(shí)體店即將進(jìn)入小程序時(shí)代-藝源科技


騰訊的根據(jù)地——微信，現(xiàn)在月活規(guī)模已經(jīng)接近10億，其中一線(xiàn)城市用戶(hù)飽和度已經(jīng)90%以上，微信線(xiàn)上流量的獲取已經(jīng)見(jiàn)頂，再往上增長(zhǎng)的空間狹小，小程序是在去年1月推出，正處在微信用戶(hù)規(guī)模接近觸頂?shù)年P(guān)鍵時(shí)刻。


在線(xiàn)上流量即將觸頂?shù)那闆r下，微信小程序打著“連接一切”的口號(hào)，積極開(kāi)拓線(xiàn)下市場(chǎng)。


實(shí)體店的焦慮


我們都知道現(xiàn)在線(xiàn)下實(shí)體店日益衰退，要想獲取有效流量更是難之又難。閉店潮由中心一線(xiàn)城市、二線(xiàn)城市向三四線(xiàn)城市蔓延。鐵打的地段，關(guān)門(mén)的店。


在電商、房租、消費(fèi)者習(xí)慣改變的多重作用下，實(shí)體店大洗牌的危機(jī)又一次被推到臺(tái)前。街邊小店出現(xiàn)關(guān)門(mén)潮，位于商圈中的品牌鞋服店鋪也都在迅速縮減門(mén)店。


整個(gè)實(shí)體行業(yè)都處在焦慮之中，而小程序的出現(xiàn)，則為實(shí)體店轉(zhuǎn)型提供了核心的技術(shù)支持。


線(xiàn)上的崛起


小程序設(shè)計(jì)的初衷是連接線(xiàn)上與線(xiàn)下。而將來(lái)，線(xiàn)上線(xiàn)下融合的模式也將成為未來(lái)商業(yè)的主流趨勢(shì)，小程序勢(shì)必在其中扮演極其重要的角色。


在場(chǎng)景化的思維方式下，用戶(hù)將更注重自身使用體驗(yàn)，產(chǎn)品設(shè)計(jì)也將進(jìn)一步貼合用戶(hù)的實(shí)際倩況和消費(fèi)習(xí)慣。企業(yè)更應(yīng)利用場(chǎng)景化思維對(duì)快節(jié)奏的生活模式做出不同策略，保持消費(fèi)者對(duì)自身產(chǎn)品或服務(wù)的記憶，才有可能在激烈的市場(chǎng)競(jìng)爭(zhēng)中有所收獲。


除了場(chǎng)景化，小程序也是實(shí)體商家在流量的爭(zhēng)奪戰(zhàn)能保全自身的武器。實(shí)體店單靠地理位置獲取的客流量不斷下降，大多數(shù)門(mén)店獲得的客流量已不夠撐起整個(gè)門(mén)店。同時(shí)，電商平臺(tái)在繼續(xù)搶奪流量、品牌門(mén)店結(jié)合小程序搞起體驗(yàn)式購(gòu)物、附近的小程序用活動(dòng)截流，你的店客流還能保持現(xiàn)在這個(gè)水平嗎？


所以，這是一場(chǎng)只能進(jìn)不能退的戰(zhàn)爭(zhēng)！

小程序開(kāi)發(fā)
標(biāo)簽： 微信小程序
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