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小程序開發(fā)丨是時候忘掉區(qū)塊鏈，認真看待小程序了！
時間：2019-01-12 11:28:33
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

區(qū)塊鏈來氣勢洶洶，不過兩個月，便走下了神壇，投資人已經(jīng)把關注點放到了微信小程序。


在微信這個生態(tài)系統(tǒng)中，小程序被賦予了連接微信生態(tài)圈的使命，微信為小程序制定了嚴格的運營規(guī)則。對小程序創(chuàng)業(yè)者來說，如何構建小程序自身的商業(yè)模式，如何成功運營好一個小程序項目，并能成功地進行利益轉化，這是大家思考的關鍵。


一、看數(shù)據(jù)


目前，微信小程序的DAU超過2億，這個數(shù)字確實蠻可怕。2018年1月份的時候，共有58萬個小程序上線，估計現(xiàn)在有100萬個小程序。刨除“跳一跳”這種爆款，DAU超過100萬的第三方小程序已經(jīng)不少。100萬DAU，無論是工具還是小游戲，也都具備商業(yè)價值了。更何況，小程序的DAU還在快速地漲。顯然，接下來半年到一年，小程序具有流量紅利，這是相對確定的。


小程序開發(fā)丨是時候忘掉區(qū)塊鏈，認真看待小程序了！-藝源科技


二、看體驗


盡管小程序的理念，如去中心化，用完即走、走了后再來，這些有點玄乎，還未被人理解；加上不能轉發(fā)朋友圈、無法關注、不能推送消息、入口不明顯等限制性因素存在。但如果單純從小程序的瀏覽體驗來看，確實已經(jīng)做得不錯：輕巧且流暢，不比app差。這就意味著，限制性因素，只要微信稍微松一點，就能產(chǎn)生巨大的效果。比如微信首頁下拉后看到用過的小程序、公號關聯(lián)小程序、朋友圈開放小程序廣告，盡管很克制，但效果很好。


三、看張小龍


2016年12月底，張小龍在介紹小程序時，把小程序的定調很高，甚至如同當年微信上線本身：Let's Reset。2017年1月9日發(fā)布后，先是受到熱烈關注，但很快讓很多人失望。2018年1月，小程序一周年之際，張小龍卻說達到了預期。是相信張小龍已經(jīng)江郎才盡，還是相信張小龍能更上一層樓，這決定了是否看好小程序。過去七年，張小龍沒有讓大家失望，很多人會自然而然地相信被張小龍寄予厚望的小程序也不會讓人失望。


四、看騰訊心態(tài)


很多投資人和創(chuàng)業(yè)者喜歡騰訊的一點是：騰訊相對開放，投錢不討人嫌。這讓很多創(chuàng)業(yè)者愿意圍繞著騰訊的生態(tài)做事，雖然張小龍說小程序只是工具、不提什么生態(tài)，但對于投資機構和創(chuàng)業(yè)者來說，是基于騰訊的生態(tài)和心態(tài)才愿意跟隨。目前，在面對阿里新零售沖擊的時候騰訊心態(tài)著急了，但生態(tài)依然保持著開放。


微信一直倡導“去中心化”，但顯然多次向現(xiàn)實妥協(xié)，實際上依然扶持了一大批中心化的公司。小程序用“Reset”繼續(xù)實踐“去中心化”，相信會比之前做得更好。從投資創(chuàng)業(yè)的角度來說，基于小程序去創(chuàng)業(yè)創(chuàng)新，未必能出現(xiàn)百億美金的公司，但出現(xiàn)一批十億美金級的公司還是蠻有希望的。


小程序開發(fā)
標簽： 微信小程序
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