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小程序商城丨被80%一線基金看好 小程序?qū)⒃?018下半年更瘋狂
時(shí)間：2019-01-16 09:39:09
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

6月末，阿拉丁小程序統(tǒng)計(jì)平臺(tái)和阿拉丁指數(shù)共同發(fā)布2018上半年小程序生態(tài)白皮書(shū)，全面分析了小程序的發(fā)展前景。


報(bào)告指出，小程序上線一年半，總量超過(guò)100萬(wàn)，上半年融資金額30億，有望在2018年末吸納上百億資金。


上線一年半 總量超過(guò)100萬(wàn)


微信互聯(lián)網(wǎng)時(shí)代已來(lái)，幾乎覆蓋國(guó)內(nèi)移動(dòng)互聯(lián)網(wǎng)的所有用戶群體，小程序借勢(shì)發(fā)展迅猛。


小程序商城丨被80%一線基金看好 小程序?qū)⒃?018下半年更瘋狂-藝源科技


微信小程序一年半之內(nèi)總量超過(guò)100萬(wàn)，跟1月張小龍公布的58萬(wàn)小程序相比接近翻倍。用戶留存率也在不斷提升，2018年6月相比2017年11月，次日留存率從13.2%上升到25.5%，7日留存率從3.1%上升到13.5%。


在企維度看來(lái)，微信小程序這些變化同小程序開(kāi)放下拉入口等微信政策有關(guān)。2017年底，微信為小程序開(kāi)放下拉入口，此后短短1月間，小程序日活用戶增長(zhǎng)到2.7億。微信政策的這些變化可見(jiàn)騰訊扶持小程序的決心。騰訊18年第一季度財(cái)報(bào)甚至還指出要大力促進(jìn)小程序走入線下零售店，實(shí)現(xiàn)智慧零售。另外，投資人看好也是小程序重要的助推力。


投資界看好 融資超過(guò)30億人民幣


小程序已成為2018年的投資風(fēng)口。


微信在2017年底開(kāi)放“微信聊天主界面下拉”入口，讓小程序的訪問(wèn)更加方便，也逐漸讓一些用戶養(yǎng)成在微信中使用小程序進(jìn)行信息查詢、購(gòu)物、娛樂(lè)等習(xí)慣。一線投資機(jī)構(gòu)紛紛看好小程序，80%已入場(chǎng)。


投資人投的不僅是小程序本身，看中的更是微信生態(tài)系統(tǒng)。國(guó)內(nèi)有名留學(xué)教育品牌土豆雅思采用企維度教育小程序解決方案后，獲千萬(wàn)美元Pre-A融資。企維度教育行業(yè)小程序?yàn)橥炼寡潘颊宫F(xiàn)免費(fèi)在線試聽(tīng)課程、付費(fèi)線上線下課程，以及提供全員分銷營(yíng)銷功能，幫助土豆雅思從微信十幾萬(wàn)潛在生源引流至付費(fèi)營(yíng)銷環(huán)節(jié)，并帶動(dòng)老學(xué)員拉新。上線小程序后，土豆雅思學(xué)員注冊(cè)量月增水平達(dá)到30%~40%。


年底總量有望破300萬(wàn) 融資有望破百億


阿拉丁在白皮書(shū)末尾做出預(yù)測(cè)，小程序總量將從100萬(wàn)升至300萬(wàn)，日活從2.8億上升至4億，未來(lái)小程序?qū)?huì)有更大場(chǎng)景入口，投資小程序的資金也將在年底破百億。


企維度認(rèn)為騰訊對(duì)小程序已足夠重視，未來(lái)很可能為小程序開(kāi)放更多場(chǎng)景入口。目前微信已經(jīng)為小程序開(kāi)放64個(gè)入口，而根據(jù)新榜統(tǒng)計(jì)，騰訊在41萬(wàn)家涉及小程序業(yè)務(wù)的公司中擁有的小程序更多，超過(guò)6000個(gè)。


包括獨(dú)角獸捕手朱嘯虎在內(nèi)的一批投資人公認(rèn)，2018年投資總額預(yù)計(jì)超百億。2018上半年已有30億投資小程序，接下來(lái)將出現(xiàn)恐慌性投資狀態(tài)。小程序流量如房?jī)r(jià)，先出手者賺得多，企維度建議還沒(méi)有小程序的創(chuàng)業(yè)團(tuán)隊(duì)趕緊出手。

小程序開(kāi)發(fā)
標(biāo)簽： 小程序統(tǒng)計(jì)
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