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小程序商城丨拓客引流和降低成本，哪個(gè)才是你做小程序的真正原因？
時(shí)間：2019-01-17 09:48:09
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

以前選擇銷售平臺(tái)工具主要有兩個(gè)，一個(gè)是微商城，第二個(gè)是APP。但是這兩個(gè)如何抉擇卻讓創(chuàng)業(yè)者苦惱，因?yàn)槲⑸坛求w太差，轉(zhuǎn)化率低；App只說到研發(fā)的費(fèi)用就可以讓很多創(chuàng)業(yè)者頭疼，更別說推廣費(fèi)用了。


而現(xiàn)在小程序的出現(xiàn)，似乎給創(chuàng)業(yè)者指了一條明路。小程序也是目前應(yīng)該選擇的銷售平臺(tái)。


經(jīng)過一年多的發(fā)展，微信小程序在某些方面已經(jīng)逐漸成熟了。


小程序的變化


小程序商城丨拓客引流和降低成本，哪個(gè)才是你做小程序的真正原因？-藝源科技


小程序的留存轉(zhuǎn)化有所提高，無(wú)論是微信小程序，還是支付寶小程序，經(jīng)過一年成長(zhǎng)，留存和轉(zhuǎn)化能力，都有了進(jìn)一步的提高。支付寶小程序開放「小程序收藏」入口和「花唄分期」接口，這兩項(xiàng)更新，使小程序留存轉(zhuǎn)化得到很大程度提高。


微信也通過不斷的迭代更新，增加「我的小程序」入口，提升小程序用戶喚醒能力，將沉睡中的用戶進(jìn)行二次喚醒。


隨著用戶習(xí)慣的養(yǎng)成，用戶在小程序上花的時(shí)間有所增長(zhǎng)，小程序使用頻次和平均用戶使用時(shí)長(zhǎng)均有所增長(zhǎng)，而在互聯(lián)網(wǎng)戰(zhàn)場(chǎng)上，用戶時(shí)長(zhǎng)的增長(zhǎng)就意味著巨大的機(jī)會(huì)。


資本不斷涌入，給小程序開發(fā)帶來了更好地環(huán)境，小程序的功能和玩法也得以升級(jí)。近幾個(gè)月以來，工具類、電商及社區(qū)類等諸多小程序備受資本的青睞。資本的不斷加持，反映出小程序行業(yè)的火熱勢(shì)頭與巨大空間。


機(jī)會(huì)下的出路


在這種市場(chǎng)狀況下，小程序的社交潛能完全被激發(fā)，電商倒是突圍成功了。用社交化流量做生意，這叫做社交化零售。流量是電商賴以生存與發(fā)展的基礎(chǔ)，社交電商的核心價(jià)值在于為電商降低引流成本和提供了良好的解決方案。而強(qiáng)關(guān)系社交模式下熟人客戶數(shù)量有限，弱社交關(guān)系所蘊(yùn)含的媒體與公眾屬性能夠擴(kuò)展社交電商觸及的廣度，從長(zhǎng)期看更具備增長(zhǎng)性，因此已成為社交電商發(fā)展的主流方向。


各類高效商業(yè)模式在社交電商中得到廣泛應(yīng)用，有助于驅(qū)動(dòng)整體電商行業(yè)不斷升級(jí)發(fā)展。利用小程序做好你的會(huì)員和終端，做成深度服務(wù)和后終端。比如你有個(gè)店面，你可以把小程序二維碼貼在店面桌子上，讓顧客直接掃碼點(diǎn)單，實(shí)現(xiàn)線上線下。


小程序的方向


不同與傳統(tǒng)零售的「人、貨、店」三個(gè)要素，由于人的數(shù)字化，商品的數(shù)據(jù)化和場(chǎng)景智能化，通過流量賦能，實(shí)現(xiàn)線上線下實(shí)現(xiàn)一體化營(yíng)銷。而以小程序?yàn)檩d體的流量運(yùn)轉(zhuǎn)系統(tǒng)則是騰訊入局電商的關(guān)鍵。


在場(chǎng)景化的思維方式下，用戶將更注重自身使用體驗(yàn)，產(chǎn)品設(shè)計(jì)也將進(jìn)一步貼合用戶的實(shí)際情況和消費(fèi)習(xí)慣。企業(yè)更應(yīng)利用場(chǎng)景化思維對(duì)快節(jié)奏的生活模式做出不同策略，保持消費(fèi)者對(duì)自身產(chǎn)品或服務(wù)的記憶，才有可能在激烈的市場(chǎng)競(jìng)爭(zhēng)中有所收獲。


小程序開發(fā)
標(biāo)簽： 微信小程序
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