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當(dāng)前位置： 首頁 > 售后 > 藝源智庫
小程序開發(fā)丨小程序火了，內(nèi)容電商如何借勢崛起？
時間：2019-01-18 09:55:51
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

2018將是小程序高速發(fā)展的第二年，紅利仍在，創(chuàng)業(yè)者如何抓住小程序的紅利呢？


據(jù)騰訊財報，微信小程序的日活已達 1.7 億，數(shù)量有 580000 個，開發(fā)者也達到100萬人，且宣布將小程序作為未來的戰(zhàn)略焦點。


2018是小程序高速發(fā)展的第二年，紅利仍在，普通人如何抓住小程序的紅利呢？


5月5號，由新媒體管家主辦的，“2018（廣州）小程序峰會”在廣州香格里拉大酒店圓滿舉辦，共有 1200 位小程序從業(yè)者參與，規(guī)模宏大。


小程序開發(fā)丨小程序火了，內(nèi)容電商如何借勢崛起？-藝源科技


新媒體管家創(chuàng)始人兼CEO楊震凱、阿拉丁創(chuàng)始人兼CEO史文祿、新華社微悅讀主編焦旭峰、量子云·卡娃微卡CEO紀(jì)衛(wèi)寧等 22 位大咖嘉賓參與演講分享。


本次小程序千人峰會共 6 個大板塊的主題分享，分別是“小程序產(chǎn)品發(fā)布”、“小程序重磅主題演講”、“自媒體小程序的秘籍”、“圓桌論壇：爭議不斷的小程序，被高估了嗎”、“小程序火了，內(nèi)容電商如何借勢崛起”、“打造爆款小程序的核心方法論”。


一、新媒體管家發(fā)布小程序引流平臺“程序推推”


活動開場，新媒體管家創(chuàng)始人兼CEO楊震凱發(fā)表致辭的同時也發(fā)布了他們進軍小程序的產(chǎn)品。


他認(rèn)為，過去的移動互聯(lián)網(wǎng)，花費四五年的時間，才做到行業(yè) 20% 的滲透率，而小程序的速度將遠(yuǎn)遠(yuǎn)快過移動互聯(lián)網(wǎng)，你先跑一年，別人超越你的機會非常小，因為場景已經(jīng)被你抓住。所以這可能是紅利戰(zhàn)，需要盡早出發(fā)！


演講到后面，楊震凱也發(fā)布了一款小程序的全新產(chǎn)品——程序推推，是全國小程序引流平臺，全面幫助小程序解決流量難題，支持 CPA、CPC以及CPS模式，為小程序團隊服務(wù)。


阿拉丁創(chuàng)始人兼CEO史文祿也表示，從行業(yè)的角度，這場會對整個行業(yè)的發(fā)展是非常好的，越來越多服務(wù)商一起來服務(wù)小程序從業(yè)者，利于生態(tài)的健康發(fā)展。


二、小程序從業(yè)者主題演講


微盟新零售事業(yè)部總經(jīng)理衛(wèi)曉祥、輕芒聯(lián)合創(chuàng)始人兼CEO王俊煜、玩車教授CEO姚俊峰、群應(yīng)用CEO楊芳賢、憶年共享相冊CEO黃衍博分別做了主題演講。


其中玩車教授CEO姚俊峰認(rèn)為，我們做微信小程序，比過去我們做自媒體要復(fù)雜得多，因為公眾號上只能獲取流量，但做小程序難度挺大的，你要去設(shè)計產(chǎn)品，要去考慮用戶感受，并且你要把行為串聯(lián)成流量轉(zhuǎn)化，進行商業(yè)變現(xiàn)。


三、小程序，新秘籍


自媒體公眾號如何借勢小程序崛起？十點讀書合伙人廖仕健說：“過去公眾號時代，很多人是癡迷于追熱點、標(biāo)題黨和閱讀量，但是作為內(nèi)容創(chuàng)業(yè)者，進入小程序時代，要更多地思考怎么樣打造屬于自己的內(nèi)容容器，把場景變成產(chǎn)品。” 


丁香醫(yī)生首席產(chǎn)品架構(gòu)師劉少楠也有類似的觀點，他認(rèn)為做內(nèi)容小程序的第一件事，是做結(jié)構(gòu)化內(nèi)容產(chǎn)品，因為信息的價值取決于結(jié)構(gòu)，由專業(yè)的人撰寫、專業(yè)的人審核、專業(yè)的人校對出疾病知識圖譜。


而新華社微悅讀主編焦旭峰則認(rèn)為，基于新華社非盈利、傳播正能量、多渠道宣發(fā)的特性，新聞媒體使用小程序的優(yōu)勢有三個：第一，它有強有力的社交屬性，這是我們其他渠道都不具備的。第二，小程序以互動為核心的功能屬性。第三，不需要下載，很快就能看到內(nèi)容。


四、圓桌論壇：爭議不斷的小程序，被高估了嗎


隨后，開啟圓桌論壇，由易簡集團兼微果醬創(chuàng)始人黃永軒主持，企邁云商創(chuàng)始人兼CEO王友運、量子云·卡娃微卡CEO紀(jì)衛(wèi)寧、創(chuàng)客貼創(chuàng)始人兼CEO王寶臣、美篇COO彭冰參與。圓桌論壇就“如何在APP和小程序之間做選擇”、“如何從公眾號切入小程序”、“如何運用小程序變現(xiàn)”、“2018哪個領(lǐng)域的小程序可能崛起”等問題進行了深度探討。


五、小程序火了，內(nèi)容電商如何借勢崛起


微選運營副總裁彌勒分享了運營微信電商的 3 大誤區(qū)。首先，微信電商不是傳統(tǒng)「流量×轉(zhuǎn)化率×客單價」的模型；其次，應(yīng)該把訂閱號、服務(wù)號、小程序、個人號、社群圍繞著一個業(yè)務(wù)目標(biāo)去打，而不是變成五個不同的業(yè)務(wù)目標(biāo)；微信電商不需要刷單，還導(dǎo)流到淘寶，這從根本上就不是微信電商的生意。


小小包麻麻創(chuàng)始人兼CEO賈萬興分享了名為《運營電商小程序的秘訣》的主題演講，干貨很多，比如策劃推動銷量的小程序活動的 4 點干貨：分別是讓你的活動有社交屬性、讓用戶覺得是實惠的活動、用戶主動進行活動傳播、讓用戶保持持續(xù)的熱度。


LOOK創(chuàng)始人兼CEO嚴(yán)明分享了電商小程序四個玩法：導(dǎo)入、轉(zhuǎn)化、深挖和裂變。導(dǎo)入，就是把文章用戶拉到商店。轉(zhuǎn)化，是當(dāng)用戶進了商店，高效地轉(zhuǎn)化用戶。后面兩點在微信生態(tài)里面特別重要，深挖是把流量思維轉(zhuǎn)為用戶思維，不管是社群、會員、還是CRM用戶管理，深度服務(wù)你的用戶。一點是裂變，公眾號是有限流量池，但如果你利用好有限流量池里的超級用戶，通過拼團、砍價或社交關(guān)系的裂變，就能找到新用戶。


六、打造爆款小程序的核心方法論


如何打造爆款小程序？黑咔相機創(chuàng)始人兼CEO姜文一，首先分享了他的方法論，第一是要突破自我認(rèn)知，第二是學(xué)習(xí)爆款的方法論，第三是要從早的時間去思考，爆了之后我們怎么辦。


勇往科技創(chuàng)始人王洪龍，則分享了打造爆款小程序矩陣的六脈神劍。第一，戰(zhàn)略要準(zhǔn)，選好做什么，選擇錯了，結(jié)果肯定是錯的。第二，執(zhí)行要狠。第三步，細(xì)節(jié)要控，每一個細(xì)節(jié)做到位就會收到回報。第四，迭代要快，因為大家耐心沒有那么久。第五，裂變要猛。第六，內(nèi)功要深，看團隊的能力和水平做到位。


另外，小睡眠創(chuàng)始人鄒煜暉、包你說CEO林進光也都在會場分享了他們的爆款方法論。


本次大會到場的還有企邁云商、微盟、奪冠互動等小程序業(yè)內(nèi)優(yōu)秀的第三方服務(wù)商，為參會的觀眾提供了極大的幫助。


小程序開發(fā)
標(biāo)簽： 小程序高速發(fā)展
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