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小程序開發(fā)丨數(shù)字經(jīng)濟(jì)之下，小程序的意義在于提升效率
時(shí)間：2019-01-22 14:33:56
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

數(shù)字經(jīng)濟(jì)的表現(xiàn)是效率提升


數(shù)字經(jīng)濟(jì)中，信息數(shù)字化（我們稱之為大數(shù)據(jù)）的產(chǎn)生讓所有的人與物多了一個(gè)記錄行為的載體，這個(gè)載體又可以帶給我們什么呢？我認(rèn)為主要有三個(gè)表現(xiàn)：第一，節(jié)奏更快速。數(shù)字經(jīng)濟(jì)的歸納與總結(jié)，讓人們更快熟知規(guī)律和受眾行為習(xí)慣，節(jié)省了無效時(shí)間，發(fā)展節(jié)奏只會(huì)更加快速；第二，受眾更精準(zhǔn)。數(shù)字經(jīng)濟(jì)的特點(diǎn)就是精準(zhǔn)，經(jīng)過分析的行為習(xí)慣讓恰到好處的推廣成為日常；商業(yè)更智慧。正如我們即速應(yīng)用的slogan，智慧商業(yè)，即速觸達(dá)。數(shù)字經(jīng)濟(jì)讓受眾精準(zhǔn)了，節(jié)奏更快了，商業(yè)自然也就更智慧了。


毫無疑問，數(shù)字經(jīng)濟(jì)之下，時(shí)代特征的變化就是商業(yè)智慧化，受眾也會(huì)被這種智慧普及，人人都能享受到數(shù)字經(jīng)濟(jì)帶來的便利。數(shù)字經(jīng)濟(jì)時(shí)代到來了，因?yàn)閿?shù)據(jù)的支撐，使得效率的得到了提升。特別要說的是，由于工業(yè)經(jīng)濟(jì)時(shí)代效率低，導(dǎo)致受眾的信息接受非常單一，而現(xiàn)在不同，接受信息多樣化，人們認(rèn)知世界也更多元化。


小程序開發(fā)丨數(shù)字經(jīng)濟(jì)之下，小程序的意義在于提升效率-藝源科技


數(shù)字經(jīng)濟(jì)時(shí)代的機(jī)會(huì)


時(shí)下，基于數(shù)字經(jīng)濟(jì)的向好，創(chuàng)業(yè)成為主流聲音，“互聯(lián)網(wǎng)+”出現(xiàn)之后，企業(yè)創(chuàng)業(yè)門檻變低，創(chuàng)業(yè)企業(yè)扎堆，但是真正能走的長(zhǎng)遠(yuǎn)的企業(yè)卻很少。就例如小程序的出現(xiàn)，因?yàn)榧夹g(shù)難度不大，讓很多傳統(tǒng)行業(yè)看到了創(chuàng)業(yè)方向，但是找準(zhǔn)行業(yè)痛點(diǎn)就成為了壁壘，只有解決了社會(huì)真實(shí)的問題，才能讓創(chuàng)業(yè)變得更有價(jià)值。


再來看小程序的創(chuàng)新，我認(rèn)為可分為兩點(diǎn)：首先是創(chuàng)新機(jī)會(huì)，小程序的出現(xiàn)，讓傳統(tǒng)企業(yè)看到了創(chuàng)業(yè)的希望，大家可以建立站點(diǎn)，讓產(chǎn)品更快地觸達(dá)消費(fèi)者。而得益于數(shù)字經(jīng)濟(jì)的優(yōu)勢(shì)，還可以更好地管理客戶，解決留存等問題；其次是創(chuàng)新模式，以即速應(yīng)用為例，我們?yōu)閭鹘y(tǒng)行業(yè)提供了零門檻的入駐機(jī)會(huì)，幫助商家解決了實(shí)際問題，目前即速應(yīng)用是全國(guó)小程序開發(fā)服務(wù)平臺(tái)。


需要正視的是，我們已經(jīng)進(jìn)入了行業(yè)賽道重組期，圍繞行業(yè)跨界整合的機(jī)遇來臨，就小程序來說，首先被改變的是電商，電商從PC端開始轉(zhuǎn)向移動(dòng)端，又從移動(dòng)app端開始轉(zhuǎn)向了更便利的小程序端，這輔助了兩塊業(yè)務(wù)：第一批沒有加入電商的商戶，錯(cuò)過了PC端，這次簡(jiǎn)單便捷的小程序移動(dòng)端給了他們更多機(jī)會(huì)；從傳統(tǒng)行業(yè)用戶的角度來講，購(gòu)物從APP到小程序，減少了步驟，消費(fèi)者會(huì)認(rèn)為消費(fèi)更簡(jiǎn)單，會(huì)加速整個(gè)社會(huì)的消費(fèi)模式提升?；诖?，我認(rèn)為，接下來會(huì)被改變的賽道是線下傳統(tǒng)零售，例如餐飲會(huì)是下一個(gè)小程序爆發(fā)點(diǎn)。


數(shù)字經(jīng)濟(jì)之下的小程序市場(chǎng)，留給創(chuàng)業(yè)者很多的機(jī)會(huì)，還是我的觀點(diǎn)：只有真正的找到社會(huì)痛點(diǎn)，并給予對(duì)應(yīng)的解決方案，那么這個(gè)創(chuàng)業(yè)才是有價(jià)值的，有意義的。


物聯(lián)網(wǎng)時(shí)代是小程序爆發(fā)期


我認(rèn)為移動(dòng)互聯(lián)網(wǎng)加速了物聯(lián)網(wǎng)的形成。移動(dòng)互聯(lián)網(wǎng)催生了小程序，傳統(tǒng)企業(yè)從pc端過度到移動(dòng)端的app，再?gòu)囊粋€(gè)個(gè)分割的app變成一個(gè)微信平臺(tái)或者支付寶平臺(tái)就可以承載的眾多小程序。小程序讓萬物互聯(lián)，這是一個(gè)新的發(fā)展趨勢(shì)。


小程序是物聯(lián)網(wǎng)形成重要的載體，當(dāng)企業(yè)意識(shí)到萬物互聯(lián)的重要性，那么小程序的爆發(fā)期就會(huì)到來。傳統(tǒng)企業(yè)必須在移動(dòng)互聯(lián)網(wǎng)尋求自己新的突破點(diǎn)，而小程序的低門檻也會(huì)給傳統(tǒng)企業(yè)更多機(jī)會(huì)。


我們即速應(yīng)用就是抓住了這個(gè)風(fēng)口，我們想幫傳統(tǒng)企業(yè)解決問題，傳統(tǒng)行業(yè)面臨的問題就是對(duì)互聯(lián)網(wǎng)的陌生性，他們認(rèn)為互聯(lián)網(wǎng)是專業(yè)人士才可以接觸的領(lǐng)域，很容易把問題擴(kuò)大化和難度化。而即速應(yīng)用針對(duì)這個(gè)痛點(diǎn)主打“無需代碼，一鍵生成”的獨(dú)特屬性，這樣給了商家更多機(jī)會(huì)，同時(shí)商家的使用也給了我們更多的機(jī)會(huì)。我們就是要在低門檻的基礎(chǔ)上為商家設(shè)置零門檻服務(wù)，讓人人都步入物聯(lián)網(wǎng)。

小程序開發(fā)
標(biāo)簽： 小程序
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