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小程序開發(fā)丨為什么說(shuō)小程序在連接一切？
時(shí)間：2019-01-25 09:42:53
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

小程序發(fā)展到現(xiàn)在，對(duì)每個(gè)企業(yè)來(lái)說(shuō)都是一個(gè)全新的窗口機(jī)遇。很快，這里將會(huì)起風(fēng)，而能不能抓住這一風(fēng)口，就要看企業(yè)自身是否對(duì)移動(dòng)互聯(lián)網(wǎng)的特點(diǎn)理解透徹了。而為成為微信親兒子的微信小程序又是如何做到“連接線上線下，連接一切”的？它具體都鏈接了什么？


今天移動(dòng)營(yíng)銷服務(wù)中心就和大家一起來(lái)聊聊，到底小程序都連接了些什么：


01、線下掃碼


小程序基礎(chǔ)的線下獲取方式，是二維碼。人們只要掃一掃小程序?qū)俚亩S碼即可進(jìn)入小程序。


實(shí)際連接：


小程序開發(fā)丨為什么說(shuō)小程序在連接一切？-藝源科技


這是一個(gè)基于線下場(chǎng)景的流量入口，適合有實(shí)體門店的企業(yè)：用戶想要獲取商品優(yōu)惠、或者購(gòu)買特定的商品，掃描二維碼，即可連接線上商城或線下商品。


02微信搜索


在微信搜一搜功能的搜索窗口，你可以通過(guò)關(guān)鍵詞搜索，獲取一個(gè)小程序，然后點(diǎn)擊進(jìn)入。


實(shí)際連接：


微信為小程序開通模糊搜索功能之后，通過(guò)片面的字詞就可以搜到小程序了。這也讓企業(yè)的小程序更大程度曝光。


其本質(zhì)是在培養(yǎng)用戶使用微信進(jìn)行搜索習(xí)慣（難道想打敗百度？）。當(dāng)用戶習(xí)慣了在微信上邊聊天，邊搜索的時(shí)候。用戶的查詢習(xí)慣、購(gòu)買習(xí)慣、心理需求等等已被小程序連接起來(lái)。


03公眾號(hào)關(guān)聯(lián)


同一主體的小程序和公眾號(hào)可以進(jìn)行關(guān)聯(lián)，并相互跳轉(zhuǎn)。該功能開發(fā)之初，很多人覺(jué)得持道相背，其實(shí)不然。


發(fā)展至今，一個(gè)公眾號(hào)可以綁定多個(gè)小程序，但一個(gè)小程序只能被一個(gè)公眾號(hào)綁定。你可以通過(guò)公眾號(hào)查看并進(jìn)入所綁定的小程序。反之，也可以通過(guò)小程序查看并進(jìn)入所關(guān)聯(lián)的公眾號(hào)。


實(shí)際連接：


公眾號(hào)作為作為早起微信用戶端的企業(yè)流量池，通過(guò)小程序相互跳轉(zhuǎn)，直接獲取服務(wù)。實(shí)現(xiàn)流量轉(zhuǎn)變，通過(guò)細(xì)分核心商品及應(yīng)用場(chǎng)景，小程序自然而然就把其擁有的粉絲、潛在顧客、忠實(shí)顧客等等連接起來(lái)。并使以獲得流量轉(zhuǎn)變。


04好友相互推薦


人們可以通過(guò)微信將小程序名片，或者它某一個(gè)頁(yè)面轉(zhuǎn)發(fā)給好友或群聊。但是，無(wú)法在朋友圈中發(fā)布分享。


實(shí)際連接：


為什么不能分享到朋友圈？這是一個(gè)的創(chuàng)新，因?yàn)樾〕绦蛐枰氖蔷珳?zhǔn)的顧客，實(shí)際應(yīng)用對(duì)稱的用戶。即通過(guò)用戶之間的價(jià)值體系及實(shí)際生活應(yīng)用場(chǎng)景，使得小程序傳遞的信息越來(lái)越對(duì)稱，口碑也會(huì)越來(lái)好，從而形成裂變式推廣。而小程序在這里連接的是每個(gè)用戶相互之間的價(jià)值觀、及使用習(xí)慣。


04附近的小程序


微信上的附近的小程序功能，可謂是其核心價(jià)值所在。企業(yè)通過(guò)定位信息，可以覆蓋一定范圍內(nèi)的微信用戶。微信用戶只要打開小程序入口，就可以自動(dòng)看到附近都有些什么小程序，都有哪些企業(yè)制作了小程序。


實(shí)際連接：


附近的小程序，很多人喜歡叫它附件的店，為什么？其實(shí)從側(cè)面就可以了解到。這個(gè)功能近乎于就是為線下實(shí)體店量身定做。它讓微信用戶能夠更快速，更直接的通過(guò)地圖定位發(fā)現(xiàn)小程序，也為商家提供不一樣的宣傳方式。


而微信小程序在這里連接的是每一個(gè)信息的節(jié)點(diǎn)，每一家企業(yè)的商鋪地點(diǎn)，每一個(gè)用戶之間的信息覆蓋。


在將來(lái)，微信或許真的就如它放出的口號(hào)一樣“連接一切”。雖然不知道它需要多少時(shí)間，會(huì)不會(huì)真的做到連接一切，但是微信小程序的出現(xiàn)已經(jīng)讓我們看到總多不一樣的連接正在發(fā)生，人與人，人與線上，人與線下，人與商品，人與店鋪。連接正在不斷的便捷我們的生活，拉近我們的距離。


小程序開發(fā)
標(biāo)簽： 微信小程序
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