伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

array(23) {
  ["id"] => string(2) "96"
  ["siteid"] => string(1) "1"
  ["type"] => string(1) "1"
  ["m_id"] => string(1) "0"
  ["p_id"] => string(1) "0"
  ["name"] => string(6) "服務(wù)"
  ["thumb"] => string(63) "/modules/cms/uploads/recommend/2018/05/15/05797102164099283.png"
  ["image"] => string(0) ""
  ["desc"] => string(0) ""
  ["pdir"] => string(0) ""
  ["dir"] => string(7) "service"
  ["url"] => string(0) ""
  ["setting"] => array(15) {
    ["is_html"] => int(1)
    ["content_is_html"] => int(0)
    ["urlrule"] => int(1)
    ["contenturlrule"] => int(0)
    ["meta_title"] => string(88) "定制開(kāi)發(fā)-APP定制開(kāi)發(fā),微信定制開(kāi)發(fā),小程序定制開(kāi)發(fā),網(wǎng)站定制開(kāi)發(fā)"
    ["meta_keywords"] => string(75) "APP定制開(kāi)發(fā),微信定制開(kāi)發(fā),小程序定制開(kāi)發(fā),網(wǎng)站定制開(kāi)發(fā)"
    ["meta_description"] => string(0) ""
    ["category_template"] => string(0) ""
    ["list_template"] => string(0) ""
    ["show_template"] => string(21) "show_page_dingzhi.tpl"
    ["formid"] => string(0) ""
    ["url"] => string(0) ""
    ["target"] => string(0) ""
    ["pri_grade_visit"] => array(0) {
    }
    ["pri_grade_add"] => array(0) {
    }
  }
  ["order"] => string(1) "1"
  ["sethtml"] => string(1) "0"
  ["stat"] => string(1) "2"
  ["flowid"] => string(1) "0"
  ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2018/05/25/05805654599261264.jpg"
  ["page_num"] => string(1) "0"
  ["wxstat"] => string(1) "0"
  ["scope"] => string(0) ""
  ["modelname"] => NULL
  ["son"] => array(9) {
    [0] => array(22) {
      ["id"] => string(3) "187"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(15) "小程序開(kāi)發(fā)"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(112) "專(zhuān)業(yè)微信小程序解決方案|各種場(chǎng)景核心功能,提前布局微信新生態(tài),搶占第一波紅利"
      ["pdir"] => string(0) ""
      ["dir"] => string(6) "wechat"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(107) "小程序_商城小程序_門(mén)店小程序_微圈小程序_餐飲小程序開(kāi)發(fā)-藝源科技小程序開(kāi)發(fā)"
        ["meta_keywords"] => string(103) "小程序開(kāi)發(fā),商城小程序開(kāi)發(fā),門(mén)店小程序開(kāi)發(fā),微圈小程序開(kāi)發(fā),餐飲小程序開(kāi)發(fā)"
        ["meta_description"] => string(269) "專(zhuān)注提供專(zhuān)注提供小程序、商城小程序、門(mén)店小程序、微圈小程序、餐飲小程序開(kāi)發(fā),專(zhuān)業(yè)團(tuán)隊(duì),一對(duì)一服務(wù),助企業(yè)快速生成自己的移動(dòng)端微商城平臺(tái). 藝源科技小程序采用高性能數(shù)據(jù)架構(gòu),系統(tǒng)穩(wěn)定安全。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_xcx.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "1"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [1] => array(22) {
      ["id"] => string(3) "199"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(9) "APP開(kāi)發(fā)"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(3) "APP"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(65) "app開(kāi)發(fā)_app定制開(kāi)發(fā)_app制作開(kāi)發(fā)公司【藝源科技】"
        ["meta_keywords"] => string(53) "app開(kāi)發(fā),app定制開(kāi)發(fā)公司,app制作開(kāi)發(fā)公司"
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_app.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "1"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [2] => array(22) {
      ["id"] => string(3) "244"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "快抖霸屏"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(7) "kuaidou"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(71) "快抖霸屏_抖音快手霸屏_短視頻營(yíng)銷(xiāo)獲客技術(shù)提供商!"
        ["meta_keywords"] => string(69) "快抖霸屏,抖音快手霸屏,快抖短視頻搜索,同城爆店碼"
        ["meta_description"] => string(161) "藝源智能云推廣系統(tǒng)13325455411專(zhuān)注快抖霸屏,抖音快手霸屏,同城爆店碼,一款線(xiàn)下與線(xiàn)上流量緊密結(jié)合的營(yíng)銷(xiāo)爆客解決方案。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(20) "show_page_douyin.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "2"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(27) "需要短視頻推廣排名"
      ["modelname"] => NULL
    }
    [3] => array(22) {
      ["id"] => string(3) "207"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(14) "AI智能名片"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/07/04/06155550417466502.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(2) "ai"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(68) "藝源AI智能名片_名片小程序_智能名片_讓銷(xiāo)售更簡(jiǎn)單"
        ["meta_keywords"] => string(97) "藝源AI智能名片,名片小程序,智能名片_讓銷(xiāo)售更簡(jiǎn)單,電子名片,二維碼名片"
        ["meta_description"] => string(184) "藝源AI智能名片-讓銷(xiāo)售更簡(jiǎn)單。藝源AI智能名片為企業(yè)提供名片小程序,智能名片,企業(yè)名片,小程序名片,電子名片,二維碼名片等相關(guān)的服務(wù)。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(16) "show_page_ai.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "3"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [4] => array(22) {
      ["id"] => string(3) "201"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "版權(quán)登記"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814062280145708.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(9) "copyright"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(23) "show_page_copyright.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "4"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814063838873717.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [5] => array(22) {
      ["id"] => string(3) "203"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "商標(biāo)注冊(cè)"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813359170749750.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(9) "trademark"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(131) "商標(biāo)注冊(cè)_商標(biāo)注冊(cè)流程_商標(biāo)注冊(cè)流程及費(fèi)用_西安商標(biāo)注冊(cè)_西安商標(biāo)注冊(cè)代理-「源知果」藝源科技"
        ["meta_keywords"] => string(103) "商標(biāo)注冊(cè),商標(biāo)注冊(cè)流程,商標(biāo)注冊(cè)流程及費(fèi)用,西安商標(biāo)注冊(cè),西安商標(biāo)注冊(cè)代理"
        ["meta_description"] => string(182) "「源知果」西安提供代理版權(quán)登記,代理商標(biāo)注冊(cè),代理專(zhuān)利申請(qǐng),代理企業(yè)貫標(biāo),代理高新技術(shù)企業(yè)認(rèn)定的服務(wù);咨詢(xún)電話(huà):13325455411。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(23) "show_page_trademark.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "5"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/11/06135617157272716.png"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [6] => array(22) {
      ["id"] => string(3) "205"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "網(wǎng)站建設(shè)"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/21/06144566585327511.jpg"
      ["desc"] => string(149) "節(jié)約IT成本/降低運(yùn)維成本/網(wǎng)站安全穩(wěn)定/不滿(mǎn)意全額退款|節(jié)約IT成本/降低運(yùn)維成本/網(wǎng)站安全穩(wěn)定/不滿(mǎn)意全額退款"
      ["pdir"] => string(0) ""
      ["dir"] => string(7) "website"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(80) "西安商城網(wǎng)站建設(shè)_政府網(wǎng)站建設(shè)_學(xué)校網(wǎng)站建設(shè)就選藝源科技"
        ["meta_keywords"] => string(113) "西安網(wǎng)站建設(shè),西安網(wǎng)絡(luò)公司,西安網(wǎng)頁(yè)設(shè)計(jì),商城網(wǎng)站建設(shè),政府網(wǎng)站建設(shè),學(xué)校網(wǎng)站建設(shè)"
        ["meta_description"] => string(248) "「藝源科技」是西安一家專(zhuān)業(yè)的西安商城網(wǎng)站建設(shè),政府網(wǎng)站建設(shè),學(xué)校網(wǎng)站建設(shè)的網(wǎng)絡(luò)公司,咨詢(xún)電話(huà):029-88810146/150 9401 9029。公司擁有10年實(shí)踐經(jīng)驗(yàn),為您提供一條龍的互聯(lián)網(wǎng)應(yīng)用解決方案。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(21) "show_page_website.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "6"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/24/06146855992801864.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [7] => array(22) {
      ["id"] => string(3) "208"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "2"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(15) "云服務(wù)平臺(tái)"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(0) ""
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(0)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(0)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(0) ""
        ["formid"] => string(0) ""
        ["url"] => string(21) "http://www.qulvkj.com"
        ["target"] => string(6) "_blank"
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "7"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [8] => array(22) {
      ["id"] => string(3) "202"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(9) "SEO優(yōu)化"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813061683398516.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(3) "seo"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(90) "【西安SEO優(yōu)化_西安網(wǎng)站優(yōu)化_關(guān)鍵詞排名優(yōu)化】-SEO優(yōu)化公司藝源科技"
        ["meta_keywords"] => string(81) "西安SEO優(yōu)化,西安SEO優(yōu)化公司,西安網(wǎng)站優(yōu)化,西安網(wǎng)站優(yōu)化公司"
        ["meta_description"] => string(244) "藝源科技(yysweb.com),專(zhuān)注為企業(yè)提供百度等搜索引擎整站SEO優(yōu)化服務(wù),針對(duì)不同行業(yè)、網(wǎng)站情況給出不同策略、報(bào)價(jià)和SEO建議;是您值得信賴(lài)的seo診斷、顧問(wèn)咨詢(xún)等云SEO技術(shù)服務(wù)外包商。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_seo.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "8"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813062712033401.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
  }
}
				
當(dāng)前位置: 首頁(yè) > 售后 > 藝源智庫(kù)
小程序開(kāi)發(fā)丨餐飲小程序來(lái)了,我們還會(huì)用美團(tuán)外賣(mài)嗎?
時(shí)間:2019-01-28 14:33:16
文章發(fā)布:李陽(yáng)
原創(chuàng)作者:未知
來(lái)源:互聯(lián)網(wǎng)

40℃的高溫天,穿梭在烈陽(yáng)下的萬(wàn)千紅黃藍(lán)騎手頂著炎炎酷暑給坐在空調(diào)房里的我們送來(lái)美味的飯菜。實(shí)際上,外賣(mài)這個(gè)行業(yè)已經(jīng)存在了很久,而三家互聯(lián)網(wǎng)公司將其改造一番后便更加深入到了我們的生活中。餐飲行業(yè)屬于典型的高頻+剛需,外賣(mài)將線(xiàn)下餐飲搬到了線(xiàn)上,并通過(guò)配送實(shí)現(xiàn)了線(xiàn)上線(xiàn)下的連接和商戶(hù)和用戶(hù)的連接,極大的方便的我們的生活。


然而曾經(jīng)有一次,當(dāng)我拿到自己外賣(mài)的那一刻,我想到隨著小程序的強(qiáng)勢(shì)來(lái)襲,如果以后商戶(hù)都有自己的小程序后,我們是否還會(huì)再去美團(tuán)點(diǎn)外賣(mài)?商戶(hù)自營(yíng)的餐飲小程序是否能夠再次顛覆餐飲行業(yè),突破外賣(mài)壁壘,利用微信流量紅利完成互聯(lián)網(wǎng)時(shí)代的第二次變革?


小程序?qū)τ诓惋嬓袠I(yè)的商家來(lái)說(shuō),是降低了運(yùn)營(yíng)的成本,提高了效率,實(shí)現(xiàn)線(xiàn)上線(xiàn)下的融合,整合雙向流量,并且商家可以自主實(shí)現(xiàn)客流量的精細(xì)化運(yùn)營(yíng)的能力,成為本地商戶(hù)提升競(jìng)爭(zhēng)力的關(guān)鍵。


小程序開(kāi)發(fā)丨餐飲小程序來(lái)了,我們還會(huì)用美團(tuán)外賣(mài)嗎?-藝源科技


一、為什么要用小程序?


對(duì)于線(xiàn)下商戶(hù)而言,利用小程序有以下五點(diǎn)優(yōu)勢(shì):


利用小程序?qū)㈤T(mén)店搬到線(xiàn)上,商戶(hù)也有更多觸達(dá)消費(fèi)者的路徑實(shí)現(xiàn)顧客線(xiàn)上預(yù)定外賣(mài);


通過(guò)附近的小程序,用戶(hù)能在微信中發(fā)現(xiàn)商戶(hù)門(mén)店,將線(xiàn)上流量引導(dǎo)到門(mén)店,轉(zhuǎn)化成的客流量,店內(nèi)用戶(hù)通過(guò)小程序自主下單,減少了服務(wù)人力;


可以將自主經(jīng)營(yíng)品牌的微信公眾號(hào)粉絲用戶(hù)直接在微信內(nèi)轉(zhuǎn)化為訂單,大大提高流失率;


通過(guò)小程序積累用戶(hù)數(shù)據(jù),讓商戶(hù)更加了解自己的顧客畫(huà)像,以及微信生態(tài)內(nèi)提供的諸多功能和流量紅利,實(shí)現(xiàn)商戶(hù)對(duì)顧客的會(huì)員管理,精準(zhǔn)消息通知提高了觸達(dá)用戶(hù)刺激轉(zhuǎn)化率。


中小型商家在外賣(mài)平臺(tái)上缺乏優(yōu)勢(shì),且平臺(tái)存在訂單抽傭等費(fèi)用,相對(duì)而言,小程序的開(kāi)發(fā)成本較低,易得性高,目前市面上有很多為商戶(hù)提供小程序生成工具的第三方公司,如企維度科技等。


對(duì)于用戶(hù)而言,有以下三點(diǎn):


使用美團(tuán)外賣(mài)小程序還是商戶(hù)自營(yíng)小程序得看心情和習(xí)慣,小程序畢竟是新事物,從外賣(mài)平臺(tái)的到商戶(hù)小程序等使用習(xí)慣的轉(zhuǎn)化還需要足夠多的驅(qū)動(dòng)力。


到店點(diǎn)餐功能確實(shí)節(jié)省了等待服務(wù)員排隊(duì)點(diǎn)餐的時(shí)間,但如果商戶(hù)的上餐時(shí)間未變,那么用戶(hù)在店內(nèi)的等待時(shí)間依然沒(méi)有縮短。


小程序?qū)τ谟脩?hù)的優(yōu)勢(shì)在于無(wú)須安裝,用完即走,節(jié)省手機(jī)內(nèi)存,且從微信入口直接下單無(wú)需跳轉(zhuǎn)方便快捷,甚至收貨人信息獲取和喚起微信支付都很順暢,部分小程序的體驗(yàn)已經(jīng)幾乎接近APP了。


二、餐飲商戶(hù)小程序是否會(huì)取代外賣(mài)平臺(tái)?


當(dāng)然,任何事物都有兩面性,有優(yōu)勢(shì)自然也有劣勢(shì),下面我將用美團(tuán)外賣(mài)的小程序和基于第三方工具(企維度科技)組件開(kāi)發(fā)的面向商戶(hù)的小程序做一個(gè)案例分析:


1、業(yè)務(wù)經(jīng)營(yíng)范圍


(1)餐飲小程序


以上餐飲小程序是基于學(xué)校附近的微商,通過(guò)企維度科技第三方小程序開(kāi)發(fā)工具完成,經(jīng)營(yíng)學(xué)校周邊訂外賣(mài)、鮮花蛋糕配送,超市百貨,美食團(tuán)購(gòu),跑腿服務(wù),以及私人定制的車(chē)輛接送、影院包場(chǎng),活動(dòng)策劃等眾多圍繞學(xué)生需求的服務(wù),目標(biāo)人群精準(zhǔn),覆蓋區(qū)域窄。


(2)美團(tuán)外賣(mài)小程序


品類(lèi)齊全,分類(lèi)清晰,商戶(hù)眾多,以美食外賣(mài)為主,包含生鮮和商超,用戶(hù)選擇面廣,面向全國(guó)提供服務(wù),服務(wù)質(zhì)量穩(wěn)定有保障。


2、產(chǎn)品功能


(1)餐飲小程序


基礎(chǔ)功能:小型的簡(jiǎn)化的外賣(mài)平臺(tái),能滿(mǎn)足展示菜單列表、下單、支付等核心基礎(chǔ)功能;


頁(yè)面交互:頁(yè)面交互不流暢,頁(yè)面加載速度慢,頁(yè)面框架簡(jiǎn)單粗糙,操作性能較差;


視覺(jué)UI:頁(yè)面色調(diào)搭配不協(xié)調(diào),排版顯得混亂,品牌視覺(jué)感不強(qiáng);


用戶(hù)體驗(yàn):產(chǎn)品比較粗糙,用戶(hù)體驗(yàn)較差,客服服務(wù)通過(guò)QQ群來(lái)完成。


(2)美團(tuán)外賣(mài)小程序


基礎(chǔ)功能:與原生APP和H5版本的webapp主干頁(yè)面和流程幾乎一致,且數(shù)據(jù)相通,且整個(gè)小程序是經(jīng)過(guò)專(zhuān)業(yè)團(tuán)隊(duì)訂制開(kāi)發(fā),體驗(yàn)流暢,給用戶(hù)使用親切感和熟悉感;


頁(yè)面交互:頁(yè)面交互流暢,頁(yè)面跳轉(zhuǎn)迅速,叫APP體驗(yàn)接近,優(yōu)于基于H5開(kāi)發(fā)的webapp,當(dāng)然這也是微信小程序本身的技術(shù)優(yōu)勢(shì);


視覺(jué)UI:視覺(jué)干凈簡(jiǎn)潔,主色調(diào)保持品牌色調(diào)的一致性,頁(yè)面金剛和列表的布局是APP的簡(jiǎn)版,icon和字體大小適中,個(gè)人中心頁(yè)面排版有待優(yōu)化;


用戶(hù)體驗(yàn):產(chǎn)品功能與APP相比還處在不斷豐富階段,且還未大面積推廣,但整體用戶(hù)體驗(yàn)較優(yōu),充分體驗(yàn)了大型互聯(lián)網(wǎng)公司的專(zhuān)業(yè)性。


3、數(shù)據(jù)管理


(1)餐飲小程序


 數(shù)據(jù)收集:第三方工具提供服務(wù)器,支持用戶(hù)數(shù)據(jù)收集以及用戶(hù)數(shù)據(jù)標(biāo)簽化使用功能,但數(shù)據(jù)商戶(hù)數(shù)據(jù)安全可存在一定的隱患;


數(shù)據(jù)挖掘:各商戶(hù)數(shù)據(jù)量有限且分散,很難集中利用,基于用戶(hù)畫(huà)像的數(shù)據(jù)挖掘功能可受限于數(shù)據(jù)樣本和專(zhuān)業(yè)人力,僅可開(kāi)展初級(jí)的精準(zhǔn)化營(yíng)銷(xiāo)。


(2)美團(tuán)外賣(mài)小程序


數(shù)據(jù)收集:平臺(tái)有穩(wěn)定的服務(wù)器和專(zhuān)屬運(yùn)維監(jiān)控,保持?jǐn)?shù)據(jù)安全,數(shù)據(jù)產(chǎn)品經(jīng)理會(huì)保證開(kāi)發(fā)過(guò)程中會(huì)充分考慮數(shù)據(jù)的存儲(chǔ)與使用,運(yùn)營(yíng)有可視化的取數(shù)工具和主題報(bào)表供數(shù)據(jù)分析;


數(shù)據(jù)挖掘:傳說(shuō)中互聯(lián)網(wǎng)公司強(qiáng)大的科技實(shí)力,通過(guò)積累的大數(shù)據(jù)完成數(shù)據(jù)挖掘,不管是應(yīng)用在配送員的訂單調(diào)度,發(fā)券接口實(shí)時(shí)千人千券、根據(jù)數(shù)據(jù)模型訓(xùn)練找到精準(zhǔn)的目標(biāo)用戶(hù)、商戶(hù)排序規(guī)則算法等,均為傳統(tǒng)餐飲都永遠(yuǎn)無(wú)法超越的技術(shù)壁壘。


4、線(xiàn)上運(yùn)營(yíng)


(1)餐飲小程序


運(yùn)營(yíng)工具:提供商戶(hù)運(yùn)營(yíng)后臺(tái),支持發(fā)券、用戶(hù)管理、評(píng)價(jià)管理、上線(xiàn)運(yùn)營(yíng)活動(dòng)、會(huì)員卡等功能,商戶(hù)可以通過(guò)組件搭配自己想要的樣式,也提供專(zhuān)業(yè)的模板供商戶(hù)復(fù)用,和制作H5的工具一致。


運(yùn)營(yíng)人才:商戶(hù)自行運(yùn)營(yíng)或?qū)ふ覍?zhuān)業(yè)團(tuán)隊(duì)提供運(yùn)營(yíng)支持,但因人力限制和專(zhuān)業(yè)度欠缺,大部分商戶(hù)的線(xiàn)上運(yùn)營(yíng)能力較弱,但也有互聯(lián)網(wǎng)運(yùn)營(yíng)人員創(chuàng)業(yè)項(xiàng)目則另當(dāng)別論;


運(yùn)營(yíng)資源:小型商戶(hù)缺乏流量資源,雖然微信小程序入口逐步放開(kāi),但如何在眾多小程序中脫穎而出,即使附近的小程序也有很多家,需要商戶(hù)投入一定的人力財(cái)力去做好線(xiàn)上運(yùn)營(yíng),通過(guò)創(chuàng)意引爆朋友圈還是通過(guò)砸補(bǔ)貼吸引用戶(hù);


運(yùn)營(yíng)思維:大型品牌如肯德基等均推出了自己的小程序,且通過(guò)各種線(xiàn)上線(xiàn)下方式去推廣,論財(cái)力和營(yíng)銷(xiāo)能力都很強(qiáng)大,但在數(shù)據(jù)運(yùn)營(yíng)和互聯(lián)網(wǎng)運(yùn)營(yíng)思維方式方面仍然存在弱勢(shì)。


(2)美團(tuán)外賣(mài)小程序


運(yùn)營(yíng)工具:平臺(tái)擁有強(qiáng)大的技術(shù)團(tuán)隊(duì)支持營(yíng)銷(xiāo)工具的搭建與開(kāi)發(fā),提供高效的運(yùn)營(yíng)后臺(tái),并且將能夠產(chǎn)品化的運(yùn)營(yíng)方式固化為產(chǎn)品營(yíng)銷(xiāo)功能;

運(yùn)營(yíng)人才:專(zhuān)業(yè)運(yùn)營(yíng)團(tuán)隊(duì),且均是全國(guó)高校優(yōu)秀人才,富有互聯(lián)網(wǎng)思維和運(yùn)營(yíng)經(jīng)驗(yàn),在產(chǎn)品功能,排序和物流配送體系等方面數(shù)據(jù)挖掘能力強(qiáng)大,靠技術(shù)取勝;


品牌效應(yīng):品牌和平臺(tái)優(yōu)勢(shì),擁有上億用戶(hù)數(shù)量,行業(yè)巨頭品牌效應(yīng),聚集了大量全國(guó)知名餐飲品牌商戶(hù);


運(yùn)營(yíng)資源:占據(jù)多方流量入口,擁有大眾點(diǎn)評(píng)和美團(tuán)APP的流量反哺,流量和資源上均有很大優(yōu)勢(shì)


5、線(xiàn)下運(yùn)營(yíng)


(1)餐飲小程序


配送服務(wù):通過(guò)店內(nèi)成員或者眾包來(lái)完成,服務(wù)不夠穩(wěn)定,配送員未經(jīng)過(guò)培訓(xùn)管理,專(zhuān)業(yè)性欠缺。


線(xiàn)下地推:有門(mén)店的獨(dú)立商戶(hù)可結(jié)合自家情況配備足夠的人力即可,通過(guò)懂得一些線(xiàn)下運(yùn)營(yíng)的方式,如店鋪內(nèi)張貼宣傳物料,給用戶(hù)提供福利引導(dǎo)關(guān)注小程序等;至于案例中的小型平臺(tái),則需要靠低成本甚至零成本說(shuō)服商家合作,為商家多增加一個(gè)推廣渠道,但想要撬動(dòng)品牌商戶(hù)存在一定的困難。


(2)美團(tuán)外賣(mài)小程序


配送服務(wù):專(zhuān)送和眾包,代理等多種配送方式并存,商戶(hù)可選擇不同的配送服務(wù)相應(yīng)付出匹配的成本,專(zhuān)送服務(wù)穩(wěn)定且配送員都經(jīng)過(guò)嚴(yán)格的培訓(xùn)和考核,外包給代理商的配送也必須遵守平臺(tái)指定的規(guī)則,如果違規(guī),代理商會(huì)收到來(lái)自平臺(tái)的懲罰;


線(xiàn)下地推:強(qiáng)大的美團(tuán)地推團(tuán)隊(duì),早已形成一套如何攻破線(xiàn)下商戶(hù)的經(jīng)驗(yàn),憑借著平臺(tái)優(yōu)勢(shì),地推團(tuán)隊(duì)會(huì)著力幫助商戶(hù)提高業(yè)績(jī),不僅能帶來(lái)訂單,還能增加線(xiàn)上的曝光度,現(xiàn)在不上外賣(mài)的商戶(hù)應(yīng)該已經(jīng)鳳毛菱角了。


從以上分析來(lái)看,外賣(mài)平臺(tái)優(yōu)勢(shì)明顯,餐飲商戶(hù)小程序逐漸取代外賣(mài)平臺(tái)的可能性并不大。


三、總結(jié)


1、大中小型商戶(hù)可以根據(jù)自身需求定制小程序,基于微信巨額流量,以及微信對(duì)小程序的推廣必定會(huì)迎來(lái)一波紅利,大型餐飲品牌在財(cái)力允許情況下可以聘請(qǐng)專(zhuān)業(yè)團(tuán)隊(duì)開(kāi)發(fā),小中型商戶(hù)可使用第三方小程序制作平臺(tái)完成;


2、外賣(mài)平臺(tái)一段時(shí)間仍會(huì)是大多數(shù)商戶(hù)線(xiàn)上訂單的主要來(lái)源,目前小程序還不夠成熟,附件小程序入口分類(lèi)不清晰,用戶(hù)使用習(xí)慣還未培養(yǎng)成,所以,商戶(hù)可以將小程序作為一個(gè)輔助渠道來(lái)運(yùn)營(yíng),有人力財(cái)力的商戶(hù)可以自行發(fā)揮,現(xiàn)在微信對(duì)小程序的監(jiān)管還不算嚴(yán)格,創(chuàng)意夠好,一夜成名也并非夢(mèng)想;


3、小程序以其使用便捷性和輕量性,融合線(xiàn)下場(chǎng)景和線(xiàn)上消費(fèi),為渴望實(shí)現(xiàn)傳統(tǒng)往互聯(lián)網(wǎng)轉(zhuǎn)型的中小型企業(yè)降低了準(zhǔn)入門(mén)檻,更深入地管理用戶(hù)的多方數(shù)據(jù),進(jìn)一步提高用戶(hù)體驗(yàn)。從而達(dá)到商家利益的更大化


4、移動(dòng)互聯(lián)網(wǎng)發(fā)展到現(xiàn)階段,越來(lái)越多的巨頭將目光回歸到線(xiàn)下,內(nèi)容+電商成為趨勢(shì),微信小程序?qū)椭髽I(yè)完成線(xiàn)上線(xiàn)下、下單到支付等全方位打通服務(wù)閉環(huán);


因此,未來(lái)小程序會(huì)和外賣(mài)一樣,成為餐飲業(yè)生態(tài)的標(biāo)配!


小程序開(kāi)發(fā)
標(biāo)簽: 小程序
*版權(quán)申明:本站部分文章由藝源科技收集整理,不代表我們的觀(guān)點(diǎn)。如果這篇轉(zhuǎn)載侵犯您的版權(quán),請(qǐng)及時(shí)聯(lián)系我們刪除!
為您推薦
最新文章
掃碼加他,免費(fèi)獲取方案