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小程序商城丨家居小程序,后移動互聯(lián)網(wǎng)時代的新紅利
時間:2019-02-15 08:57:42
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

平臺模式和流量紅利的落幕讓人們開始尋找新的發(fā)展模式,借助新的方式對傳統(tǒng)行業(yè)進行賦能正在成為一種潮流。有新零售,有小程序,有區(qū)塊鏈……這些新生的力量不僅為我們打開了一扇重新思考傳統(tǒng)行業(yè)發(fā)展模式的窗戶,而且將傳統(tǒng)行業(yè)的發(fā)展真真切切地帶入到了一個全新的發(fā)展階段。


這是行業(yè)發(fā)展的使然,同樣是行業(yè)需求在召喚。家居行業(yè)的產(chǎn)業(yè)鏈延伸過長、流程眾多讓它與互聯(lián)網(wǎng)結合過程當中并未真正改變行業(yè)本身的痛點和難題,讓“互聯(lián)網(wǎng)家裝”淪為一種概念和營銷工具。當用戶在家裝的泥淖中掙扎徘徊,家居小程序如同一個一輪初升的太陽,不斷給用戶和行業(yè)帶來新的希望與力量。


01


根據(jù)騰訊方面消息,馬化騰將小程序看作是2018年的重點戰(zhàn)略,沒有之一??梢?,小程序在騰訊這個互聯(lián)網(wǎng)巨頭當中占據(jù)的重要地位。其實,早在2018年以前,小程序就已經(jīng)被提升為騰訊的重點發(fā)展戰(zhàn)略,并且被外界認為是繼公眾號之后的另一波紅利。對于正在被流量、被轉(zhuǎn)化困擾著諸多行業(yè)來講,小程序的出現(xiàn)無疑給他們帶來了一縷春風。


小程序商城丨家居小程序,后移動互聯(lián)網(wǎng)時代的新紅利-藝源科技


正是由于騰訊方面的強大支持以及對于小程序相關應用的不斷延伸,小程序在諸多方面開始呈現(xiàn)出一往無前的發(fā)展狀態(tài)。擁抱小程序、借勢小程序已經(jīng)幾乎成為所有行業(yè)必然會選擇和面對的一個重要課題。如果說,市場的造勢僅僅只是在表層讓小程序更多地進入人們的視野的話,那么小程序各個方面的數(shù)據(jù)則正在向我們訴說著它作為一種全新的紅利在整個市場當中究竟是如何受到用戶和行業(yè)的歡迎。


據(jù)有關數(shù)據(jù)統(tǒng)計顯示,目前,小程序的日活用戶已超過2.8億,小程序數(shù)量更是達到了驚人的300萬。這個在剛剛推出的時候并不被人們看好的全新物種,正在用自己迅猛的發(fā)展證明著自己作為一種全新發(fā)展形態(tài)所具備的強大的生命力和發(fā)展?jié)摿Α?/p>


行業(yè)與市場的持續(xù)加持,小程序自身讓人側目的表現(xiàn)都在讓人們不得不將其看作是未來一段時期的一個全新發(fā)展風口?;谛〕绦蚨鴣淼牧髁考t利無疑成為正在被移動互聯(lián)網(wǎng)時代落幕深深困擾著的人們必然要全力加持的重要因素。


無論是早期淘品牌的崛起,還是視頻直播下的網(wǎng)紅經(jīng)濟都在告訴我們小程序巨大的“孵化”能力,加持小程序幾乎成為后移動互聯(lián)網(wǎng)時代所有發(fā)展模式當中的政治正確。作為一個在移動互聯(lián)網(wǎng)時代并未真正得到改善的行業(yè),家居行業(yè)通過擁抱小程序重新打開一扇發(fā)展的窗戶,是一個不錯的選擇。


02


小程序的“用完即走”的本質(zhì)屬性正在顛覆人們對于傳統(tǒng)APP的原有認知。通過小程序的尖刀,剜除用戶手機空間和用戶時間的毒瘤,將用戶體驗從“繁重”轉(zhuǎn)向“輕盈”,小程序正在打開人們對于傳統(tǒng)互聯(lián)網(wǎng)產(chǎn)品的思考模式。


除了免安裝、用完即走之外,小程序還具備輕便、聚焦、易傳播的特點。這種特點對于已經(jīng)被傳統(tǒng)互聯(lián)網(wǎng)產(chǎn)品模式困擾得有些不厭其煩的用戶來講是一個全新的體驗,他們愿意嘗試這種新的產(chǎn)品形式,于是便有了用戶流量的遷移。


對于正在遭遇用戶活躍度不高,轉(zhuǎn)化率低下的困擾的行業(yè)來講,小程序的這些特點以及這些特點所帶來的精準的流量正如炎熱夏季的一場暢快淋漓的及時雨,讓他們重新看到借助小程序來實現(xiàn)新發(fā)展的希望。線下商家如此,線上商家同樣如此。小程序正在將我們對于互聯(lián)網(wǎng)產(chǎn)品的固定印象重新顛覆,并且真正給這些行業(yè)帶來實實在在的體驗提升和流量加持。


03


在加持小程序的諸多行業(yè)當中,家居建材行業(yè)無疑是一個具有自身鮮明色彩的行業(yè)。這個行業(yè)本身偏傳統(tǒng)、重體驗的特征在看到加持小程序所帶來的巨大紅利的同時,同樣開始面臨著前所未有的挑戰(zhàn)。如何開發(fā)一款獨具家裝建材行業(yè)特色、又能夠發(fā)揮小程序功能和作用的家居建材小程序成為幾乎所有企業(yè)都將面臨的重要考題。


由于傳統(tǒng)思維作祟,很多家居建材企業(yè)僅僅只是將小程序看作是“官網(wǎng)”的翻版或者是“天貓店”的復制,如果僅僅只是這樣的話,那么我們還要進行小程序的研發(fā)做什么?我們直接將傳統(tǒng)的官網(wǎng)和天貓店進行打包整合即可。既然小程序是一個重體驗的全新輕應用,我們就應該找到它與眾不同的一面,再通過與家居建材行業(yè)的深度融合開發(fā)出具有家居建材特色的小程序。


僅僅只是做簡單的信息展示,同傳統(tǒng)互聯(lián)網(wǎng)時代的官網(wǎng)沒有區(qū)別;單單只是做單品牌產(chǎn)品的電商商城,同移動互聯(lián)網(wǎng)時代的“XX店”沒有任何區(qū)分。家居建材的小程序必須要告別傳統(tǒng)官網(wǎng)的信息展示以及傳統(tǒng)電商商城商品堆砌的思維,真正發(fā)揮小程序重體驗的特性來。企維度科技對于小程序功能和作用的深度挖掘,無疑能夠真正實現(xiàn)改善用戶家居體驗的效果和目的。


04


作為長期深耕家居建材行業(yè)的企業(yè),企維度科技早早便嗅到了小程序當中蘊藏著的巨大商機。通過將自身在家居建材行業(yè)多年精耕的經(jīng)驗與小程序紅利相結合,實現(xiàn)對用戶體驗的再度提升,完成對家居建材行業(yè)的重新賦能,讓廣大家居建材企業(yè)真正把握住后移動互聯(lián)網(wǎng)時代的發(fā)展新紅利。


借助全新的圖形處理技術、大數(shù)據(jù)和云計算技術,企維度科技能夠?qū)崿F(xiàn)所有的家居產(chǎn)品一鍵拉進家的效果,從而讓用戶實現(xiàn)從先試后買的效果,真正讓用戶購買家居建材的過程就是一個自己親身體驗的過程。小程序重體驗的特征得到了淋漓盡致的發(fā)揮,真正讓小程序變成了一個改善用戶體驗的利器。


如果說,企維度科技借助這種真正實現(xiàn)了在線體驗,改變了用戶傳統(tǒng)體驗模式的話。那么,企維度科技小程序強大的數(shù)據(jù)分析系統(tǒng)則能夠真正實現(xiàn)對于用戶偏好的精準預判,實現(xiàn)真正意義上的智慧零售。通過用戶的行為軌跡數(shù)據(jù),家居建材企業(yè)能夠讓這些數(shù)據(jù)看作是一面“鏡子”,這面“鏡子”的對面就是用戶在家居建材產(chǎn)品上留下的成千上萬條的數(shù)據(jù)。


這些如同“天網(wǎng)”一般的數(shù)據(jù)能夠?qū)τ脩舻娘L格喜好、產(chǎn)品喜好、所屬小區(qū)等諸多數(shù)據(jù)進行精準地分析和搜集,再借助對這些數(shù)據(jù)進行多維、深度的分析和解剖,實現(xiàn)對用戶的精準營銷。


騰訊對于小程序的戰(zhàn)略支持注定了它將會是引爆2018年的全新增長點,而小程序自身形成的天然特征則讓它能夠與諸多行業(yè)形成多重、無縫的連接。對正在苦苦尋覓新的發(fā)展突破口的家居建材行業(yè)來講,小程序的出現(xiàn)無疑是一場及時雨,讓它們看到了破解行業(yè)發(fā)展痛點的希望。企維度科技小程序憑借精耕家居建材行業(yè)的經(jīng)驗以及領先的技術能力,無疑能夠為家居建材行業(yè)提供一個抓住后移動互聯(lián)網(wǎng)時代紅利的重要抓手。


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