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小程序商城丨家居小程序，后移動(dòng)互聯(lián)網(wǎng)時(shí)代的新紅利
時(shí)間：2019-02-15 08:57:42
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

平臺(tái)模式和流量紅利的落幕讓人們開(kāi)始尋找新的發(fā)展模式，借助新的方式對(duì)傳統(tǒng)行業(yè)進(jìn)行賦能正在成為一種潮流。有新零售，有小程序，有區(qū)塊鏈……這些新生的力量不僅為我們打開(kāi)了一扇重新思考傳統(tǒng)行業(yè)發(fā)展模式的窗戶，而且將傳統(tǒng)行業(yè)的發(fā)展真真切切地帶入到了一個(gè)全新的發(fā)展階段。


這是行業(yè)發(fā)展的使然，同樣是行業(yè)需求在召喚。家居行業(yè)的產(chǎn)業(yè)鏈延伸過(guò)長(zhǎng)、流程眾多讓它與互聯(lián)網(wǎng)結(jié)合過(guò)程當(dāng)中并未真正改變行業(yè)本身的痛點(diǎn)和難題，讓“互聯(lián)網(wǎng)家裝”淪為一種概念和營(yíng)銷工具。當(dāng)用戶在家裝的泥淖中掙扎徘徊，家居小程序如同一個(gè)一輪初升的太陽(yáng)，不斷給用戶和行業(yè)帶來(lái)新的希望與力量。


01


根據(jù)騰訊方面消息，馬化騰將小程序看作是2018年的重點(diǎn)戰(zhàn)略，沒(méi)有之一。可見(jiàn)，小程序在騰訊這個(gè)互聯(lián)網(wǎng)巨頭當(dāng)中占據(jù)的重要地位。其實(shí)，早在2018年以前，小程序就已經(jīng)被提升為騰訊的重點(diǎn)發(fā)展戰(zhàn)略，并且被外界認(rèn)為是繼公眾號(hào)之后的另一波紅利。對(duì)于正在被流量、被轉(zhuǎn)化困擾著諸多行業(yè)來(lái)講，小程序的出現(xiàn)無(wú)疑給他們帶來(lái)了一縷春風(fēng)。


小程序商城丨家居小程序，后移動(dòng)互聯(lián)網(wǎng)時(shí)代的新紅利-藝源科技


正是由于騰訊方面的強(qiáng)大支持以及對(duì)于小程序相關(guān)應(yīng)用的不斷延伸，小程序在諸多方面開(kāi)始呈現(xiàn)出一往無(wú)前的發(fā)展?fàn)顟B(tài)。擁抱小程序、借勢(shì)小程序已經(jīng)幾乎成為所有行業(yè)必然會(huì)選擇和面對(duì)的一個(gè)重要課題。如果說(shuō)，市場(chǎng)的造勢(shì)僅僅只是在表層讓小程序更多地進(jìn)入人們的視野的話，那么小程序各個(gè)方面的數(shù)據(jù)則正在向我們?cè)V說(shuō)著它作為一種全新的紅利在整個(gè)市場(chǎng)當(dāng)中究竟是如何受到用戶和行業(yè)的歡迎。


據(jù)有關(guān)數(shù)據(jù)統(tǒng)計(jì)顯示，目前，小程序的日活用戶已超過(guò)2.8億，小程序數(shù)量更是達(dá)到了驚人的300萬(wàn)。這個(gè)在剛剛推出的時(shí)候并不被人們看好的全新物種，正在用自己迅猛的發(fā)展證明著自己作為一種全新發(fā)展形態(tài)所具備的強(qiáng)大的生命力和發(fā)展?jié)摿Α?/p>


行業(yè)與市場(chǎng)的持續(xù)加持，小程序自身讓人側(cè)目的表現(xiàn)都在讓人們不得不將其看作是未來(lái)一段時(shí)期的一個(gè)全新發(fā)展風(fēng)口?；谛〕绦蚨鴣?lái)的流量紅利無(wú)疑成為正在被移動(dòng)互聯(lián)網(wǎng)時(shí)代落幕深深困擾著的人們必然要全力加持的重要因素。


無(wú)論是早期淘品牌的崛起，還是視頻直播下的網(wǎng)紅經(jīng)濟(jì)都在告訴我們小程序巨大的“孵化”能力，加持小程序幾乎成為后移動(dòng)互聯(lián)網(wǎng)時(shí)代所有發(fā)展模式當(dāng)中的政治正確。作為一個(gè)在移動(dòng)互聯(lián)網(wǎng)時(shí)代并未真正得到改善的行業(yè)，家居行業(yè)通過(guò)擁抱小程序重新打開(kāi)一扇發(fā)展的窗戶，是一個(gè)不錯(cuò)的選擇。


02


小程序的“用完即走”的本質(zhì)屬性正在顛覆人們對(duì)于傳統(tǒng)APP的原有認(rèn)知。通過(guò)小程序的尖刀，剜除用戶手機(jī)空間和用戶時(shí)間的毒瘤，將用戶體驗(yàn)從“繁重”轉(zhuǎn)向“輕盈”，小程序正在打開(kāi)人們對(duì)于傳統(tǒng)互聯(lián)網(wǎng)產(chǎn)品的思考模式。


除了免安裝、用完即走之外，小程序還具備輕便、聚焦、易傳播的特點(diǎn)。這種特點(diǎn)對(duì)于已經(jīng)被傳統(tǒng)互聯(lián)網(wǎng)產(chǎn)品模式困擾得有些不厭其煩的用戶來(lái)講是一個(gè)全新的體驗(yàn)，他們?cè)敢鈬L試這種新的產(chǎn)品形式，于是便有了用戶流量的遷移。


對(duì)于正在遭遇用戶活躍度不高，轉(zhuǎn)化率低下的困擾的行業(yè)來(lái)講，小程序的這些特點(diǎn)以及這些特點(diǎn)所帶來(lái)的精準(zhǔn)的流量正如炎熱夏季的一場(chǎng)暢快淋漓的及時(shí)雨，讓他們重新看到借助小程序來(lái)實(shí)現(xiàn)新發(fā)展的希望。線下商家如此，線上商家同樣如此。小程序正在將我們對(duì)于互聯(lián)網(wǎng)產(chǎn)品的固定印象重新顛覆，并且真正給這些行業(yè)帶來(lái)實(shí)實(shí)在在的體驗(yàn)提升和流量加持。


03


在加持小程序的諸多行業(yè)當(dāng)中，家居建材行業(yè)無(wú)疑是一個(gè)具有自身鮮明色彩的行業(yè)。這個(gè)行業(yè)本身偏傳統(tǒng)、重體驗(yàn)的特征在看到加持小程序所帶來(lái)的巨大紅利的同時(shí)，同樣開(kāi)始面臨著前所未有的挑戰(zhàn)。如何開(kāi)發(fā)一款獨(dú)具家裝建材行業(yè)特色、又能夠發(fā)揮小程序功能和作用的家居建材小程序成為幾乎所有企業(yè)都將面臨的重要考題。


由于傳統(tǒng)思維作祟，很多家居建材企業(yè)僅僅只是將小程序看作是“官網(wǎng)”的翻版或者是“天貓店”的復(fù)制，如果僅僅只是這樣的話，那么我們還要進(jìn)行小程序的研發(fā)做什么？我們直接將傳統(tǒng)的官網(wǎng)和天貓店進(jìn)行打包整合即可。既然小程序是一個(gè)重體驗(yàn)的全新輕應(yīng)用，我們就應(yīng)該找到它與眾不同的一面，再通過(guò)與家居建材行業(yè)的深度融合開(kāi)發(fā)出具有家居建材特色的小程序。


僅僅只是做簡(jiǎn)單的信息展示，同傳統(tǒng)互聯(lián)網(wǎng)時(shí)代的官網(wǎng)沒(méi)有區(qū)別；單單只是做單品牌產(chǎn)品的電商商城，同移動(dòng)互聯(lián)網(wǎng)時(shí)代的“XX店”沒(méi)有任何區(qū)分。家居建材的小程序必須要告別傳統(tǒng)官網(wǎng)的信息展示以及傳統(tǒng)電商商城商品堆砌的思維，真正發(fā)揮小程序重體驗(yàn)的特性來(lái)。企維度科技對(duì)于小程序功能和作用的深度挖掘，無(wú)疑能夠真正實(shí)現(xiàn)改善用戶家居體驗(yàn)的效果和目的。


04


作為長(zhǎng)期深耕家居建材行業(yè)的企業(yè)，企維度科技早早便嗅到了小程序當(dāng)中蘊(yùn)藏著的巨大商機(jī)。通過(guò)將自身在家居建材行業(yè)多年精耕的經(jīng)驗(yàn)與小程序紅利相結(jié)合，實(shí)現(xiàn)對(duì)用戶體驗(yàn)的再度提升，完成對(duì)家居建材行業(yè)的重新賦能，讓廣大家居建材企業(yè)真正把握住后移動(dòng)互聯(lián)網(wǎng)時(shí)代的發(fā)展新紅利。


借助全新的圖形處理技術(shù)、大數(shù)據(jù)和云計(jì)算技術(shù)，企維度科技能夠?qū)崿F(xiàn)所有的家居產(chǎn)品一鍵拉進(jìn)家的效果，從而讓用戶實(shí)現(xiàn)從先試后買(mǎi)的效果，真正讓用戶購(gòu)買(mǎi)家居建材的過(guò)程就是一個(gè)自己親身體驗(yàn)的過(guò)程。小程序重體驗(yàn)的特征得到了淋漓盡致的發(fā)揮，真正讓小程序變成了一個(gè)改善用戶體驗(yàn)的利器。


如果說(shuō)，企維度科技借助這種真正實(shí)現(xiàn)了在線體驗(yàn)，改變了用戶傳統(tǒng)體驗(yàn)?zāi)Ｊ降脑?。那么，企維度科技小程序強(qiáng)大的數(shù)據(jù)分析系統(tǒng)則能夠真正實(shí)現(xiàn)對(duì)于用戶偏好的精準(zhǔn)預(yù)判，實(shí)現(xiàn)真正意義上的智慧零售。通過(guò)用戶的行為軌跡數(shù)據(jù)，家居建材企業(yè)能夠讓這些數(shù)據(jù)看作是一面“鏡子”，這面“鏡子”的對(duì)面就是用戶在家居建材產(chǎn)品上留下的成千上萬(wàn)條的數(shù)據(jù)。


這些如同“天網(wǎng)”一般的數(shù)據(jù)能夠?qū)τ脩舻娘L(fēng)格喜好、產(chǎn)品喜好、所屬小區(qū)等諸多數(shù)據(jù)進(jìn)行精準(zhǔn)地分析和搜集，再借助對(duì)這些數(shù)據(jù)進(jìn)行多維、深度的分析和解剖，實(shí)現(xiàn)對(duì)用戶的精準(zhǔn)營(yíng)銷。


騰訊對(duì)于小程序的戰(zhàn)略支持注定了它將會(huì)是引爆2018年的全新增長(zhǎng)點(diǎn)，而小程序自身形成的天然特征則讓它能夠與諸多行業(yè)形成多重、無(wú)縫的連接。對(duì)正在苦苦尋覓新的發(fā)展突破口的家居建材行業(yè)來(lái)講，小程序的出現(xiàn)無(wú)疑是一場(chǎng)及時(shí)雨，讓它們看到了破解行業(yè)發(fā)展痛點(diǎn)的希望。企維度科技小程序憑借精耕家居建材行業(yè)的經(jīng)驗(yàn)以及領(lǐng)先的技術(shù)能力，無(wú)疑能夠?yàn)榧揖咏ú男袠I(yè)提供一個(gè)抓住后移動(dòng)互聯(lián)網(wǎng)時(shí)代紅利的重要抓手。


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