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小程序商城丨百度智能小程序受追捧 發(fā)布一個(gè)月即數(shù)百開發(fā)者申請(qǐng)公測(cè)
時(shí)間：2019-02-20 09:53:53
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

進(jìn)入2018年以后，小程序這個(gè)在去年還不溫不火的產(chǎn)品突然在越來越多的場(chǎng)景中頻繁出現(xiàn)。從移動(dòng)社交到生活服務(wù)，從實(shí)用工具到微型游戲，小程序似乎換上了一個(gè)全新的驅(qū)動(dòng)引擎，不僅很多創(chuàng)業(yè)者依靠小程序拿到融資成長(zhǎng)為新的獨(dú)角獸，更重要的是在這條賽道上，BAT三家公司又一次完成了聚首。


今年的百度AI開發(fā)者大會(huì)上，百度正式推出了醞釀已久的趨勢(shì)性產(chǎn)品“百度智能小程序”，官方表示將主打流量、體驗(yàn)、智能及開發(fā)四大優(yōu)勢(shì)。據(jù)透露，雖然尚在公測(cè)期內(nèi)，開發(fā)者需要拿到定向邀請(qǐng)碼才可以開發(fā)、入駐，但是截至目前智能小程序已經(jīng)接到數(shù)百企業(yè)入駐智能小程序的申請(qǐng)，其中大部分為知名互聯(lián)網(wǎng)企業(yè)。


公測(cè)期內(nèi)，紅利已經(jīng)初步顯現(xiàn)


盡管百度智能小程序仍然處于公測(cè)階段，但不少開發(fā)者表示，得益于入口自然，流量質(zhì)量高等優(yōu)勢(shì)，自己所開發(fā)百度智能小程序早已完成了預(yù)期目標(biāo)。


以齊車大圣為例，其旗下的查違章智能小程序在短短50天內(nèi)，全網(wǎng)DAU增長(zhǎng)了370%。據(jù)其CTO孫熙透露，百度智能小程序的活躍度的活躍度比微信、支付寶的小程序高出200%。而在直接受益上方面，百度智能小程序的表現(xiàn)也堪稱出類拔萃。孫熙表示：由百度所帶來的用戶是多的，比微信和支付寶高了近270%。


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有業(yè)內(nèi)人士解釋道：百度天然就是用戶各類需求的入口，智能小程序與搜索結(jié)果自然融合更直觀，可以讓用戶直接使用。反觀微信、支付寶小程序，都需要用戶在眾多小程序中進(jìn)行篩選，從而間接導(dǎo)致了許多同質(zhì)的小程序被淹沒。


而除流量因素外，技術(shù)優(yōu)勢(shì)也是開發(fā)者關(guān)注百度智能小程序的主要原因。不久前，長(zhǎng)隆集團(tuán)開發(fā)了一款名為“長(zhǎng)隆AR動(dòng)物園”的百度智能小程序。這是一款基于AR現(xiàn)實(shí)增強(qiáng)技術(shù)開發(fā)、融合了AR渲染、圖像識(shí)別等多項(xiàng)百度AI技術(shù)的智能小程序。目前已經(jīng)上線的首期功能包含：動(dòng)物解說、AR相機(jī)和AR步行導(dǎo)航三大功能。長(zhǎng)隆集團(tuán)負(fù)責(zé)人表示：長(zhǎng)隆AR動(dòng)物園智能小程序的推進(jìn)將進(jìn)一步提升長(zhǎng)隆野生動(dòng)物世界的服務(wù)質(zhì)量，為游客們創(chuàng)造沉浸式的游園體驗(yàn)。


事實(shí)證明，百度智能小程序的紅利已經(jīng)初步顯現(xiàn)。在公測(cè)期結(jié)束以后，百度智能小程序或有更大能量在等待釋放。


百度小步快跑背后是行業(yè)的加速發(fā)展


相比兩年前微信剛剛發(fā)布小程序的時(shí)候，如今業(yè)界和用戶對(duì)小程序產(chǎn)品的接受度已經(jīng)越來越高，新產(chǎn)品的發(fā)展速度也越來越快?；乜次⑿判〕绦颍鼜墓珳y(cè)到正式開放用了五個(gè)月的時(shí)間。但在其正式推出的兩個(gè)月內(nèi)，緩慢的用戶增長(zhǎng)率受到開發(fā)者與媒體的普遍質(zhì)疑。而后在產(chǎn)品不斷加速迭代的背景下，微信小程序用了近一年半的時(shí)間內(nèi)才獲得了大眾的認(rèn)可。之后的支付寶小程序僅從公測(cè)到正式開放就耗費(fèi)了半年的時(shí)間。而百度智能小程序自其7月正式推出后，在發(fā)布后的一個(gè)多月時(shí)間里便有數(shù)百企業(yè)申請(qǐng)入駐智能小程序，且都為知名互聯(lián)網(wǎng)企業(yè)。據(jù)百度方面介紹，智能小程序?qū)⒂诮衲甑谒募径乳_放申請(qǐng)，并將在年底實(shí)現(xiàn)開源。


此外，從微信小程序的摸索前進(jìn)、支付寶小程序的大膽跟進(jìn)以及百度智能小程序的小步快跑的三種不同的動(dòng)作中，也不難看出小程序行業(yè)的發(fā)展變化。


一方面，行業(yè)的成熟讓小程序平臺(tái)的發(fā)展更為迅速。小程序作為2018年當(dāng)之無愧的風(fēng)口行業(yè)給百度智能小程序這一強(qiáng)有力的后來者提供了充足的“燃料”。這也是百度智能小程序在晚入局一年多的時(shí)間里后仍能實(shí)現(xiàn)快速追趕的重要原因。


而另一方面，這也代表了百度智能小程序的流量、智能、開放等特性確實(shí)對(duì)開發(fā)者形成了強(qiáng)大吸引力。從實(shí)際情況來看，不少中小型開發(fā)團(tuán)隊(duì)都寄希望于百度智能小程序的AI優(yōu)勢(shì)，想借助百度本身強(qiáng)大的AI背景，打造出實(shí)用性更強(qiáng)，商業(yè)價(jià)值更大的小程序產(chǎn)品。而諸如攜程、嗶哩嗶哩、58同城這類大型開發(fā)團(tuán)隊(duì)則更看重百度智能小程序的開放生態(tài)，希望在開放的互聯(lián)網(wǎng)環(huán)境下創(chuàng)造更大的發(fā)展空間，實(shí)現(xiàn)商業(yè)共贏。


但無論開發(fā)者是從哪種角度進(jìn)行考量，百度智能小程序的強(qiáng)勢(shì)崛起從行業(yè)發(fā)展的角度上來看都起到了重要的正向作用。隨著百度智能小程序攜AI技術(shù)與開放生態(tài)入局，另外兩家勢(shì)必需要引進(jìn)更強(qiáng)的殺招來維持自己的先行優(yōu)勢(shì)，而在這場(chǎng)良性的鷸蚌相爭(zhēng)中，用戶定會(huì)成為得利的“漁翁”。

小程序開發(fā)
標(biāo)簽： 小程序
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