杏吧app下载,关婷娜被揉胸视频直播,杏吧之春暖花开有你

array(23) {
  ["id"] => string(2) "96"
  ["siteid"] => string(1) "1"
  ["type"] => string(1) "1"
  ["m_id"] => string(1) "0"
  ["p_id"] => string(1) "0"
  ["name"] => string(6) "服務(wù)"
  ["thumb"] => string(63) "/modules/cms/uploads/recommend/2018/05/15/05797102164099283.png"
  ["image"] => string(0) ""
  ["desc"] => string(0) ""
  ["pdir"] => string(0) ""
  ["dir"] => string(7) "service"
  ["url"] => string(0) ""
  ["setting"] => array(15) {
    ["is_html"] => int(1)
    ["content_is_html"] => int(0)
    ["urlrule"] => int(1)
    ["contenturlrule"] => int(0)
    ["meta_title"] => string(88) "定制開發(fā)-APP定制開發(fā),微信定制開發(fā),小程序定制開發(fā),網(wǎng)站定制開發(fā)"
    ["meta_keywords"] => string(75) "APP定制開發(fā),微信定制開發(fā),小程序定制開發(fā),網(wǎng)站定制開發(fā)"
    ["meta_description"] => string(0) ""
    ["category_template"] => string(0) ""
    ["list_template"] => string(0) ""
    ["show_template"] => string(21) "show_page_dingzhi.tpl"
    ["formid"] => string(0) ""
    ["url"] => string(0) ""
    ["target"] => string(0) ""
    ["pri_grade_visit"] => array(0) {
    }
    ["pri_grade_add"] => array(0) {
    }
  }
  ["order"] => string(1) "1"
  ["sethtml"] => string(1) "0"
  ["stat"] => string(1) "2"
  ["flowid"] => string(1) "0"
  ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2018/05/25/05805654599261264.jpg"
  ["page_num"] => string(1) "0"
  ["wxstat"] => string(1) "0"
  ["scope"] => string(0) ""
  ["modelname"] => NULL
  ["son"] => array(9) {
    [0] => array(22) {
      ["id"] => string(3) "187"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(15) "小程序開發(fā)"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(112) "專業(yè)微信小程序解決方案|各種場景核心功能,提前布局微信新生態(tài),搶占第一波紅利"
      ["pdir"] => string(0) ""
      ["dir"] => string(6) "wechat"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(107) "小程序_商城小程序_門店小程序_微圈小程序_餐飲小程序開發(fā)-藝源科技小程序開發(fā)"
        ["meta_keywords"] => string(103) "小程序開發(fā),商城小程序開發(fā),門店小程序開發(fā),微圈小程序開發(fā),餐飲小程序開發(fā)"
        ["meta_description"] => string(269) "專注提供專注提供小程序、商城小程序、門店小程序、微圈小程序、餐飲小程序開發(fā),專業(yè)團隊,一對一服務(wù),助企業(yè)快速生成自己的移動端微商城平臺. 藝源科技小程序采用高性能數(shù)據(jù)架構(gòu),系統(tǒng)穩(wěn)定安全。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_xcx.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "0"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "1"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [1] => array(22) {
      ["id"] => string(3) "199"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(9) "APP開發(fā)"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(3) "APP"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(65) "app開發(fā)_app定制開發(fā)_app制作開發(fā)公司【藝源科技】"
        ["meta_keywords"] => string(53) "app開發(fā),app定制開發(fā)公司,app制作開發(fā)公司"
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_app.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "1"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [2] => array(22) {
      ["id"] => string(3) "244"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "快抖霸屏"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(7) "kuaidou"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(71) "快抖霸屏_抖音快手霸屏_短視頻營銷獲客技術(shù)提供商!"
        ["meta_keywords"] => string(69) "快抖霸屏,抖音快手霸屏,快抖短視頻搜索,同城爆店碼"
        ["meta_description"] => string(161) "藝源智能云推廣系統(tǒng)13325455411專注快抖霸屏,抖音快手霸屏,同城爆店碼,一款線下與線上流量緊密結(jié)合的營銷爆客解決方案。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(20) "show_page_douyin.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "2"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(27) "需要短視頻推廣排名"
      ["modelname"] => NULL
    }
    [3] => array(22) {
      ["id"] => string(3) "207"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(14) "AI智能名片"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/07/04/06155550417466502.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(2) "ai"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(68) "藝源AI智能名片_名片小程序_智能名片_讓銷售更簡單"
        ["meta_keywords"] => string(97) "藝源AI智能名片,名片小程序,智能名片_讓銷售更簡單,電子名片,二維碼名片"
        ["meta_description"] => string(184) "藝源AI智能名片-讓銷售更簡單。藝源AI智能名片為企業(yè)提供名片小程序,智能名片,企業(yè)名片,小程序名片,電子名片,二維碼名片等相關(guān)的服務(wù)。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(16) "show_page_ai.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "3"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [4] => array(22) {
      ["id"] => string(3) "201"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "版權(quán)登記"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814062280145708.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(9) "copyright"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(23) "show_page_copyright.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "4"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/04/06814063838873717.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [5] => array(22) {
      ["id"] => string(3) "203"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "商標注冊"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813359170749750.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(9) "trademark"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(131) "商標注冊_商標注冊流程_商標注冊流程及費用_西安商標注冊_西安商標注冊代理-「源知果」藝源科技"
        ["meta_keywords"] => string(103) "商標注冊,商標注冊流程,商標注冊流程及費用,西安商標注冊,西安商標注冊代理"
        ["meta_description"] => string(182) "「源知果」西安提供代理版權(quán)登記,代理商標注冊,代理專利申請,代理企業(yè)貫標,代理高新技術(shù)企業(yè)認定的服務(wù);咨詢電話:13325455411。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(23) "show_page_trademark.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "5"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/11/06135617157272716.png"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [6] => array(22) {
      ["id"] => string(3) "205"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(12) "網(wǎng)站建設(shè)"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2019/06/21/06144566585327511.jpg"
      ["desc"] => string(149) "節(jié)約IT成本/降低運維成本/網(wǎng)站安全穩(wěn)定/不滿意全額退款|節(jié)約IT成本/降低運維成本/網(wǎng)站安全穩(wěn)定/不滿意全額退款"
      ["pdir"] => string(0) ""
      ["dir"] => string(7) "website"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(80) "西安商城網(wǎng)站建設(shè)_政府網(wǎng)站建設(shè)_學(xué)校網(wǎng)站建設(shè)就選藝源科技"
        ["meta_keywords"] => string(113) "西安網(wǎng)站建設(shè),西安網(wǎng)絡(luò)公司,西安網(wǎng)頁設(shè)計,商城網(wǎng)站建設(shè),政府網(wǎng)站建設(shè),學(xué)校網(wǎng)站建設(shè)"
        ["meta_description"] => string(248) "「藝源科技」是西安一家專業(yè)的西安商城網(wǎng)站建設(shè),政府網(wǎng)站建設(shè),學(xué)校網(wǎng)站建設(shè)的網(wǎng)絡(luò)公司,咨詢電話:029-88810146/150 9401 9029。公司擁有10年實踐經(jīng)驗,為您提供一條龍的互聯(lián)網(wǎng)應(yīng)用解決方案。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(21) "show_page_website.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "6"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2019/06/24/06146855992801864.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [7] => array(22) {
      ["id"] => string(3) "208"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "2"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(15) "云服務(wù)平臺"
      ["thumb"] => string(0) ""
      ["image"] => string(0) ""
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(0) ""
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(0)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(0)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(0) ""
        ["meta_keywords"] => string(0) ""
        ["meta_description"] => string(0) ""
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(0) ""
        ["formid"] => string(0) ""
        ["url"] => string(21) "http://www.qulvkj.com"
        ["target"] => string(6) "_blank"
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "7"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(0) ""
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
    [8] => array(22) {
      ["id"] => string(3) "202"
      ["siteid"] => string(1) "1"
      ["type"] => string(1) "1"
      ["m_id"] => string(1) "0"
      ["p_id"] => string(2) "96"
      ["name"] => string(9) "SEO優(yōu)化"
      ["thumb"] => string(0) ""
      ["image"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813061683398516.jpg"
      ["desc"] => string(0) ""
      ["pdir"] => string(0) ""
      ["dir"] => string(3) "seo"
      ["url"] => string(0) ""
      ["setting"] => array(15) {
        ["is_html"] => int(1)
        ["content_is_html"] => int(0)
        ["urlrule"] => int(1)
        ["contenturlrule"] => int(0)
        ["meta_title"] => string(90) "【西安SEO優(yōu)化_西安網(wǎng)站優(yōu)化_關(guān)鍵詞排名優(yōu)化】-SEO優(yōu)化公司藝源科技"
        ["meta_keywords"] => string(81) "西安SEO優(yōu)化,西安SEO優(yōu)化公司,西安網(wǎng)站優(yōu)化,西安網(wǎng)站優(yōu)化公司"
        ["meta_description"] => string(244) "藝源科技(yysweb.com),專注為企業(yè)提供百度等搜索引擎整站SEO優(yōu)化服務(wù),針對不同行業(yè)、網(wǎng)站情況給出不同策略、報價和SEO建議;是您值得信賴的seo診斷、顧問咨詢等云SEO技術(shù)服務(wù)外包商。"
        ["category_template"] => string(0) ""
        ["list_template"] => string(0) ""
        ["show_template"] => string(17) "show_page_seo.tpl"
        ["formid"] => string(0) ""
        ["url"] => string(0) ""
        ["target"] => string(0) ""
        ["pri_grade_visit"] => array(0) {
        }
        ["pri_grade_add"] => array(0) {
        }
      }
      ["order"] => string(1) "8"
      ["sethtml"] => string(1) "0"
      ["stat"] => string(1) "2"
      ["flowid"] => string(1) "0"
      ["image_mo"] => string(63) "/modules/cms/uploads/recommend/2021/08/03/06813062712033401.jpg"
      ["page_num"] => string(1) "0"
      ["wxstat"] => string(1) "0"
      ["scope"] => string(0) ""
      ["modelname"] => NULL
    }
  }
}
				
當前位置: 首頁 > 售后 > 藝源智庫
小程序商城丨創(chuàng)業(yè)公司如何快速推廣微信小程序 從這五個渠道入手
時間:2019-02-25 18:07:09
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

根據(jù)微信官方數(shù)據(jù)顯示:截止2018年7月,微信平臺共發(fā)布100余萬款小程序,開發(fā)者數(shù)量超過150萬,小程序相關(guān)的第三方服務(wù)平臺也已經(jīng)達到達5000多家。從2017年初小程序問世以來,16個月左右的時間,就實現(xiàn)了0到100萬的突破。其相關(guān)的開發(fā)和延伸服務(wù)也帶來了很多創(chuàng)業(yè)風口。小程序創(chuàng)業(yè)也受到了資本的青睞。


小程序的火熱讓很多領(lǐng)域的商家和創(chuàng)業(yè)公司都開始利用這個場景豐富自己的流量入口。微信生態(tài)10億月活讓構(gòu)建的閉環(huán),已經(jīng)成為移動互聯(lián)網(wǎng)時代重要的生態(tài)。如今,不管你是做什么的,不開個小程序已經(jīng)落伍了。開通小程序,首先重要的就是推廣獲客,小程序用完即走的“輕”特性,給網(wǎng)民帶來了很大的方便,但是就目前來說小程序的入口雖然越來越豐富,但仍然處在一個探索和完善的階段,用戶用完即走,對于小程序來說,要想辦法讓用戶二次訪問甚至多次訪問,不僅僅是場景上的用戶留存,而是多場景用戶的反復(fù)使用,才能帶來更高的轉(zhuǎn)化。那么小程序上線以后應(yīng)該如何快速推廣呢?筆者總結(jié)了以下五個渠道。


小程序商城丨創(chuàng)業(yè)公司如何快速推廣微信小程序 從這五個渠道入手-藝源科技


公眾號關(guān)聯(lián)與推文


目前微信支持公眾號和小程序的互通關(guān)聯(lián)。微信公眾號可以快速關(guān)聯(lián)和創(chuàng)建小程序,小程序也可以展現(xiàn)公眾號的內(nèi)容。已關(guān)聯(lián)的小程序可被使用在圖文消息、自定義菜單、模版消息和附近的小程序等場景中。公眾號可關(guān)聯(lián)同主體的10個小程序及不同主體的3個小程序。同一個小程序可關(guān)聯(lián)500個公眾號。通過微信公眾號后臺的小程序管理功能,只需要簡單操作便可完成關(guān)聯(lián)和創(chuàng)建,并完成不同場景的展現(xiàn)。


公眾號關(guān)聯(lián)小程序還會通過消息推送通知用戶。公眾號關(guān)聯(lián),對于已有公眾號,并且積累了一定粉絲的公司來說,可以快速將流量導(dǎo)入小程序。關(guān)聯(lián)后還可以在公眾號推文中插入小程序卡片或者鏈接。如果你的公眾號能夠生產(chǎn)優(yōu)質(zhì)內(nèi)容獲得大量閱讀量,對于小程序推廣來說也是一個快速有效的方法。


搜索關(guān)鍵詞優(yōu)化


此前微信小程序曾經(jīng)開放過「自定義關(guān)鍵詞」這個功能,小程序可以根據(jù)自己的品牌和產(chǎn)品類別設(shè)置關(guān)鍵詞。但是在4月份,這個功能已經(jīng)關(guān)閉。很可能是部分小程序商家利用這個功能作弊,導(dǎo)致關(guān)鍵詞不相關(guān),或者惡意堆砌關(guān)鍵詞。雖然這個功能已經(jīng)關(guān)閉,但并不代表我們無法對關(guān)鍵詞進行優(yōu)化。現(xiàn)在微信小程序改為由系統(tǒng)自動分配關(guān)鍵詞,商家和創(chuàng)業(yè)公司可以根據(jù)規(guī)則合理設(shè)置名稱和功能介紹字段,在名稱中合理體現(xiàn)相關(guān)領(lǐng)域關(guān)鍵詞,在功能介紹中將品牌定位、功能描述、產(chǎn)品分類等內(nèi)容簡潔有效的展現(xiàn)出來。對于關(guān)鍵詞的優(yōu)化,一定要遵守規(guī)則,合理適度,如果在名稱和描述介紹內(nèi)過分堆砌,很可能被微信小程序官方懲罰。


在7月份的微信公開課上,微信表示未來將會對小程序進行一系列的升級,其中包括開放品牌和品牌搜索,很可能再度開放自定義關(guān)鍵詞功能,并且出臺一系列規(guī)范,只要合理利用,對推廣會有很大的促進作用。


小程序廣告


目前微信官方的廣告平臺已經(jīng)支持小程序廣告。主要分為公眾號廣告、小游戲廣告、朋友圈廣告。而內(nèi)容相關(guān)的小程序內(nèi)也開始支持廣告的投放,通過不同渠道的廣告投放,可以滿足不同領(lǐng)域小程序商家的需求。也有一些第三方的流量分發(fā)平臺,也是小程序廣告投放的不錯選擇,這些廣告投放可選渠道更多,展現(xiàn)方式也更豐富,甚至可以跳出微信端,通過app、網(wǎng)站、自媒體平臺等渠道進行廣告投放。通過廣告來推廣小程序,優(yōu)勢是可以獲得精準的數(shù)據(jù),針對性的展開分析和改進。但是廣告成本也很高,小程序商家和創(chuàng)業(yè)公司要量力而行,切勿盲目。


二維碼


小程序也可以生成二維碼,目前小程序已經(jīng)支持收藏功能,已收藏的小程序會在微信聊天界面的頂部下拉菜單展現(xiàn),通過二維碼在不同場景的宣傳利用,可以有效達到推廣目的。在小程序后臺,點擊左側(cè)「設(shè)置」,就可以找到「小程序碼」的選項,便可下載小程序二維碼。對于小程序推廣來說,二維碼的利用分為線上和線下兩種模式。


線上,可以通過朋友圈分享,微信群轉(zhuǎn)發(fā),網(wǎng)站、app圖片廣告、軟文植入等多種方式進行推送。在推廣中,要根據(jù)不同場景推廣的特點和規(guī)則,有針對性的開展并優(yōu)化。例如軟文推廣,如果直接插入二維碼過于直接突兀,可以設(shè)計一個精美的小圖片,圖片上對產(chǎn)品和業(yè)務(wù)進行簡單的介紹,配合二維碼推廣效果更佳。而在朋友圈和微信群等社群推廣渠道推廣上,也可以通過整理一些有趣吸引用戶的推廣短語和圖片配合二維碼進行推廣。


線下主要是一些活動物料的宣傳和支付場景的利用。通過傳單、易拉寶展架、商場店鋪宣傳背景海報設(shè)置小程序二維碼,吸引關(guān)注。目前國內(nèi)移動手機支付已經(jīng)非常普及,通過線下支付場景,讓用戶掃描小程序二維碼進行買單,并且設(shè)置一定的優(yōu)惠,也可以吸引用戶關(guān)注和留存。


平臺招商


產(chǎn)品銷售型的公司往往都需要招商渠道的建設(shè),通過加盟代理、城市合伙人建立分銷模式。這一類的很多平臺和小程序的相性也比較高,比如社區(qū)拼團、本地O2O、外賣訂餐、新零售這些移動互聯(lián)網(wǎng)下催生的熱門領(lǐng)域,都在部署自己的小程序。建立小程序平臺的招商渠道,吸引創(chuàng)業(yè)者加入,可以迅速將產(chǎn)品拓展至不同的地域和用戶群體。


招商渠道建設(shè)主要有招商合伙人會議活動、各種營銷渠道投放、借助第三方招商等方式。借助第三方招商平臺,相對前兩種方式成本更低,也可以迅速積累意向名單。不管是針對不同領(lǐng)域的小程序應(yīng)用,還是小程序開發(fā)服務(wù)商都是一個很好的選擇。選擇招商平臺,要考慮平臺的流量、用戶群體、營銷支持力度多種因素,還要遵循廣撒網(wǎng)的原則,多試幾家平臺對比下效果,會對效果有梗直觀的認識。


小程序想獲得更多的用戶,除了做好推廣,也需要對產(chǎn)品功能、用戶體驗,運營模式進行打磨和包裝。只有做好這些,才能利用各類營銷推廣方式實現(xiàn)裂變。


小程序開發(fā)
標簽: 微信平臺
*版權(quán)申明:本站部分文章由藝源科技收集整理,不代表我們的觀點。如果這篇轉(zhuǎn)載侵犯您的版權(quán),請及時聯(lián)系我們刪除!
為您推薦
最新文章
掃碼加他,免費獲取方案