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小程序商城丨低成本獲客方式 小程序裂變怎么玩?
時間:2019-02-25 18:12:26
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

小程序基于微信上,這個擁有十億多的用戶群體交流平臺。隨著連綿不絕的小程序持續(xù)推出,而且都非常受歡迎,這也讓更多的企業(yè)公司加入到小程序,他們大多看中的是小程序運營成本低這一大特點,使低成本變成高轉(zhuǎn)化率和復(fù)購率,那小程序裂變該怎么玩呢?


玩法一:分銷裂變


可以充分利用微信龐大的用戶群體,例如一些電商通過買產(chǎn)品分享至用戶朋友圈,然后朋友圈內(nèi)的好友點擊了小程序進(jìn)入購買了,再分享至朋友圈,這樣只要分享了就可以拿到你的提成,從而達(dá)到了分銷裂變


玩法二:砍價、拼團(tuán)裂變


小程序商城丨低成本獲客方式 小程序裂變怎么玩?-藝源科技

通過砍價、拼團(tuán)等方式來低價購買商品從而吸引到意向客戶,就像拼多多,一款以低價格所被大家熟悉的購物平臺,而拼團(tuán)砍價模式又讓她們快速形成了自己的小圈子進(jìn)行分裂。以低價團(tuán)購這種方式讓用戶通過找人拼團(tuán)從而獲取了流量。例如,微信用戶在轉(zhuǎn)發(fā)和朋友圈分享9.9包郵的產(chǎn)品,這就會把一些在意價格的用戶吸引過來。又或者是用戶把需要砍價的商品,分享給微信朋友進(jìn)入幫忙砍價,這也吸引了更多的用戶。拼多多在通過小程序的快速裂變,主要是通過拼團(tuán)砍價和分享傳播的精準(zhǔn)策略。


玩法三:朋友圈集贊裂變


朋友圈集贊是現(xiàn)在普遍的裂變營銷戰(zhàn)略,打開微信時不時就會收到一個平時不怎么聯(lián)系的朋友發(fā)來一句“朋友圈第一條麻煩點下贊”,這種情況礙于情面,你就肯定會打開并點贊。就是這樣一種通過集贊的方式進(jìn)行裂變,成為了電商小程序的裂變營銷戰(zhàn)略。


玩法四:利用用戶炫耀欲望進(jìn)行裂變


像跳一跳這樣中毒性的游戲小程序,在跳一跳盛行的時候,每天打開手機都要看一下分?jǐn)?shù)排行榜,如果被超越了,玩到頭暈眼花的也要超越回來。這種好友排行榜的社交屬性,讓跳一跳上線不久就迅速成為了人們的爆款游戲。在這火熱的背后,也帶動了其他小游戲的裂變,例如:悅動音符、你畫我猜等有參與感的小游戲,從而帶動了微信內(nèi)平日活躍比較低的用戶和群組。還或是一些公司通過開掛使排名靠前,然后把名稱改成自己的公司產(chǎn)品,這也就讓更多的人了解到他們。


玩法五:分享微信好友“求復(fù)活”實現(xiàn)裂變


相較于已不在火熱的跳一跳,現(xiàn)下時興的彈一彈以操作簡單,畫面動感,讓曾經(jīng)對跳一跳欲罷不能的用戶也沉迷了。不像跳一跳你跳一句游戲結(jié)束就結(jié)束了,而彈一彈當(dāng)你結(jié)束的時候,你可以通過向好友求助幫你復(fù)活,復(fù)活成功你就可以繼續(xù)在原有的分?jǐn)?shù)下繼續(xù)玩下去,從而產(chǎn)生高分。彈一彈也就是利用了人的勝負(fù)欲,通過讓用戶向好友“求復(fù)活”實現(xiàn)裂變。


玩法六:抽獎裂變


抽獎裂變往往是設(shè)定了一定的人數(shù),只有達(dá)到了這個人數(shù),才會開獎。就像是蘑菇街把拼團(tuán)和抽獎結(jié)合在一起,用戶通過邀請好友來達(dá)到要求的人數(shù)。這種抽獎裂變方式就是利用了用戶萬一是我中獎的心理從而實現(xiàn)裂變。


總的來說小程序是很適合裂變的。首先,用戶參與起來比較容易門檻低,不需要關(guān)注,只要點開小程序,就可以給用戶發(fā)送通知,這就很大的減少了因為需要關(guān)注而所流失的用戶。其次,傳播率較高和反饋即時,操作越容易的越易傳播,只需要點一下小程序右上角就可以分享到人或是群達(dá)到裂變。


一般通過小程序取得成功的企業(yè)公司,他們都對自己的產(chǎn)品定位準(zhǔn)確,像拼多多就是主打價格低轉(zhuǎn)換率高。小程序裂變所達(dá)到的效果是顯著的,不管是拼多多那樣通過熟人裂變,然后熟人再裂變出熟人,以此循環(huán)往復(fù)。還是像跳一跳、彈一彈這樣參與感較強,能帶動身邊的人一起參與進(jìn)來的小游戲來說,都成功的實現(xiàn)了裂變。


小程序開發(fā)
標(biāo)簽: 小程序
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