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小程序商城丨低成本獲客方式 小程序裂變?cè)趺赐妫?
時(shí)間：2019-02-25 18:12:26
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

小程序基于微信上，這個(gè)擁有十億多的用戶群體交流平臺(tái)。隨著連綿不絕的小程序持續(xù)推出，而且都非常受歡迎，這也讓更多的企業(yè)公司加入到小程序，他們大多看中的是小程序運(yùn)營(yíng)成本低這一大特點(diǎn)，使低成本變成高轉(zhuǎn)化率和復(fù)購(gòu)率，那小程序裂變?cè)撛趺赐婺兀?/p>


玩法一：分銷裂變


可以充分利用微信龐大的用戶群體，例如一些電商通過(guò)買產(chǎn)品分享至用戶朋友圈，然后朋友圈內(nèi)的好友點(diǎn)擊了小程序進(jìn)入購(gòu)買了，再分享至朋友圈，這樣只要分享了就可以拿到你的提成，從而達(dá)到了分銷裂變


玩法二：砍價(jià)、拼團(tuán)裂變


小程序商城丨低成本獲客方式 小程序裂變?cè)趺赐妫?藝源科技

通過(guò)砍價(jià)、拼團(tuán)等方式來(lái)低價(jià)購(gòu)買商品從而吸引到意向客戶，就像拼多多，一款以低價(jià)格所被大家熟悉的購(gòu)物平臺(tái)，而拼團(tuán)砍價(jià)模式又讓她們快速形成了自己的小圈子進(jìn)行分裂。以低價(jià)團(tuán)購(gòu)這種方式讓用戶通過(guò)找人拼團(tuán)從而獲取了流量。例如，微信用戶在轉(zhuǎn)發(fā)和朋友圈分享9.9包郵的產(chǎn)品，這就會(huì)把一些在意價(jià)格的用戶吸引過(guò)來(lái)。又或者是用戶把需要砍價(jià)的商品，分享給微信朋友進(jìn)入幫忙砍價(jià)，這也吸引了更多的用戶。拼多多在通過(guò)小程序的快速裂變，主要是通過(guò)拼團(tuán)砍價(jià)和分享傳播的精準(zhǔn)策略。


玩法三：朋友圈集贊裂變


朋友圈集贊是現(xiàn)在普遍的裂變營(yíng)銷戰(zhàn)略，打開(kāi)微信時(shí)不時(shí)就會(huì)收到一個(gè)平時(shí)不怎么聯(lián)系的朋友發(fā)來(lái)一句“朋友圈第一條麻煩點(diǎn)下贊”，這種情況礙于情面，你就肯定會(huì)打開(kāi)并點(diǎn)贊。就是這樣一種通過(guò)集贊的方式進(jìn)行裂變，成為了電商小程序的裂變營(yíng)銷戰(zhàn)略。


玩法四：利用用戶炫耀欲望進(jìn)行裂變


像跳一跳這樣中毒性的游戲小程序，在跳一跳盛行的時(shí)候，每天打開(kāi)手機(jī)都要看一下分?jǐn)?shù)排行榜，如果被超越了，玩到頭暈眼花的也要超越回來(lái)。這種好友排行榜的社交屬性，讓跳一跳上線不久就迅速成為了人們的爆款游戲。在這火熱的背后，也帶動(dòng)了其他小游戲的裂變，例如：悅動(dòng)音符、你畫(huà)我猜等有參與感的小游戲，從而帶動(dòng)了微信內(nèi)平日活躍比較低的用戶和群組。還或是一些公司通過(guò)開(kāi)掛使排名靠前，然后把名稱改成自己的公司產(chǎn)品，這也就讓更多的人了解到他們。


玩法五：分享微信好友“求復(fù)活”實(shí)現(xiàn)裂變


相較于已不在火熱的跳一跳，現(xiàn)下時(shí)興的彈一彈以操作簡(jiǎn)單，畫(huà)面動(dòng)感，讓曾經(jīng)對(duì)跳一跳欲罷不能的用戶也沉迷了。不像跳一跳你跳一句游戲結(jié)束就結(jié)束了，而彈一彈當(dāng)你結(jié)束的時(shí)候，你可以通過(guò)向好友求助幫你復(fù)活，復(fù)活成功你就可以繼續(xù)在原有的分?jǐn)?shù)下繼續(xù)玩下去，從而產(chǎn)生高分。彈一彈也就是利用了人的勝負(fù)欲，通過(guò)讓用戶向好友“求復(fù)活”實(shí)現(xiàn)裂變。


玩法六：抽獎(jiǎng)裂變


抽獎(jiǎng)裂變往往是設(shè)定了一定的人數(shù)，只有達(dá)到了這個(gè)人數(shù)，才會(huì)開(kāi)獎(jiǎng)。就像是蘑菇街把拼團(tuán)和抽獎(jiǎng)結(jié)合在一起，用戶通過(guò)邀請(qǐng)好友來(lái)達(dá)到要求的人數(shù)。這種抽獎(jiǎng)裂變方式就是利用了用戶萬(wàn)一是我中獎(jiǎng)的心理從而實(shí)現(xiàn)裂變。


總的來(lái)說(shuō)小程序是很適合裂變的。首先，用戶參與起來(lái)比較容易門檻低，不需要關(guān)注，只要點(diǎn)開(kāi)小程序，就可以給用戶發(fā)送通知，這就很大的減少了因?yàn)樾枰P(guān)注而所流失的用戶。其次，傳播率較高和反饋即時(shí)，操作越容易的越易傳播，只需要點(diǎn)一下小程序右上角就可以分享到人或是群達(dá)到裂變。


一般通過(guò)小程序取得成功的企業(yè)公司，他們都對(duì)自己的產(chǎn)品定位準(zhǔn)確，像拼多多就是主打價(jià)格低轉(zhuǎn)換率高。小程序裂變所達(dá)到的效果是顯著的，不管是拼多多那樣通過(guò)熟人裂變，然后熟人再裂變出熟人，以此循環(huán)往復(fù)。還是像跳一跳、彈一彈這樣參與感較強(qiáng)，能帶動(dòng)身邊的人一起參與進(jìn)來(lái)的小游戲來(lái)說(shuō)，都成功的實(shí)現(xiàn)了裂變。


小程序開(kāi)發(fā)
標(biāo)簽： 小程序
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