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小程序商城丨微信水果店小程序，開(kāi)啟水果店的新零售模式
時(shí)間：2019-02-27 09:26:34
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

很多人都在水果店或小區(qū)門口買過(guò)水果，生鮮水果重要的就是“新鮮”二字，水果的價(jià)格一直居高不下，很多時(shí)候都是因?yàn)樗谋Ｙ|(zhì)期太短，同時(shí)由于水果的存儲(chǔ)面積，運(yùn)輸成本等因素的影響，導(dǎo)致很多生鮮水果的價(jià)格都不會(huì)很低。因此有些線下水果店利用外賣平臺(tái)，通過(guò)預(yù)定和促銷的方式，降低運(yùn)營(yíng)成本，提高銷量。


而隨著移動(dòng)互聯(lián)網(wǎng)的快速發(fā)展，微信小程序的到來(lái)，讓生鮮行業(yè)看到了一條新的出路，那么當(dāng)生鮮水果遇上微信小程序，會(huì)擦出怎樣的火花呢?


小程序商城丨微信水果店小程序，開(kāi)啟水果店的新零售模式-藝源科技


一、生鮮水果店為什么要做小程序？

小程序坐擁微信的十億流量，入口極多，用戶通過(guò)微信好友或者微信群分享，實(shí)現(xiàn)裂變傳播，能夠迅速打造口碑效應(yīng)。而且用戶可以隨時(shí)使用水果店小程序，無(wú)需安裝注冊(cè)，用完即走，極大的優(yōu)化了用戶的購(gòu)買體驗(yàn)。


另一方面，水果店如果入駐外賣平臺(tái)，手續(xù)費(fèi)比較高，而且平臺(tái)上眾多水果店競(jìng)爭(zhēng)，需要做廣告、做推廣才會(huì)有曝光，錢都讓外賣平臺(tái)賺了。而開(kāi)通小程序只需要支付一次費(fèi)用，不僅成本低，管理和運(yùn)營(yíng)方式簡(jiǎn)單，也不會(huì)被平臺(tái)綁架，不用跟其他店鋪打價(jià)格戰(zhàn)。


二、擁有生鮮水果店小程序的好處

1、吸引附近的用戶


通過(guò)小程序吸引附近的用戶，為線下店鋪引流，比如利用消費(fèi)獎(jiǎng)勵(lì)、優(yōu)惠券贈(zèng)送等活動(dòng)，增加店內(nèi)的客流量，從而提高店鋪銷量。


2、線上線下會(huì)員沉淀


水果店可以通過(guò)微信小程序累計(jì)會(huì)員積分、會(huì)員等級(jí)，從而達(dá)到自動(dòng)化高效運(yùn)營(yíng)會(huì)員；借助微信的用戶數(shù)據(jù)，為用戶加上會(huì)員標(biāo)簽、特征分組，進(jìn)而精準(zhǔn)營(yíng)銷。


3、送貨上門


現(xiàn)在許多外賣平臺(tái)都有水果送貨上門的服務(wù)，相信很多用戶都會(huì)被送貨上門這個(gè)服務(wù)吸引！如果用戶小區(qū)或辦公附近有對(duì)應(yīng)水果店的上門配送服務(wù)，并且品質(zhì)可靠，價(jià)格優(yōu)惠，肯定能夠吸引大量用戶用小程序在線購(gòu)買水果。


4、預(yù)定帶動(dòng)消費(fèi)


水果的質(zhì)量標(biāo)準(zhǔn)就是新鮮，而水果店忙碌的一個(gè)環(huán)節(jié)就是準(zhǔn)備環(huán)節(jié)：進(jìn)貨、分類、包裝等。用戶通過(guò)微信小程序預(yù)定水果，不但可以保證用戶購(gòu)買到的水果的新鮮性，還能合理分配店鋪的勞動(dòng)力。


三、生鮮水果店小程序的主要功能

說(shuō)了那么多，相信大家也都迫不及待想要去開(kāi)發(fā)自己的小程序，在此之前一定要想明白自己做小程序的目的是什么，怎么樣更好地跟業(yè)務(wù)結(jié)合起來(lái)，更好地引流、促成轉(zhuǎn)化。開(kāi)發(fā)平臺(tái)，能幫你快速開(kāi)發(fā)店面小程序，打造屬于自己的品牌！


生鮮水果店小程序的主要功能除了讓用戶在線挑選水果，下單即可享受配送服務(wù)之外，還有什么其他具體的功能呢？來(lái)看看開(kāi)發(fā)的一款生鮮水果店小程序。


01 打開(kāi)小程序，首先看到的就是領(lǐng)取紅包的提示，但紅包需要分享才能夠領(lǐng)取成功，這樣既能刺激用戶的消費(fèi)欲望，還能推廣小程序。


02 從水果店小程序的首頁(yè)來(lái)看，輪播圖模塊展示了部分店鋪信息和活動(dòng)信息，功能模塊分為“熱賣推薦”、“新品上市”、“紅包”、“優(yōu)惠券”及各種水果分類，頁(yè)面的主體內(nèi)容有“整點(diǎn)秒殺”、“拼團(tuán)”和各類水果產(chǎn)品的展示，在底部導(dǎo)航欄可以切換“商城”、“分類”、“果籃”、“我”四個(gè)功能，界面整體簡(jiǎn)潔清晰，功能明確。


03 “熱賣推薦”區(qū)域展示了熱銷的水果產(chǎn)品，用戶可以在不同的分類中自由切換，挑選自己喜歡的水果，對(duì)于喜歡的產(chǎn)品可以隨時(shí)加入購(gòu)物車，進(jìn)行購(gòu)買。


04 如果用戶看到喜歡的水果，可以點(diǎn)擊查看詳情，在詳情頁(yè)能夠進(jìn)行收藏、加入購(gòu)物車或立即購(gòu)買等操作。用戶購(gòu)買時(shí)，在訂單頁(yè)可以選擇快遞配送或到店自取，十分方便。


05 功能模塊的“新品上市”、“野生藍(lán)莓”、“葡萄提子”等是店鋪水果的不同分類，和導(dǎo)航欄的“分類”功能一樣，用戶可以查看不同種類的水果，同時(shí)還可以在頂部的搜索框輸入關(guān)鍵詞搜索想買的水果。


06 首頁(yè)的“紅包”“優(yōu)惠券”以及“整點(diǎn)秒殺”“拼團(tuán)”是能提高用戶粘性的活動(dòng)，紅包和優(yōu)惠券可以刺激用戶的消費(fèi)欲望，整點(diǎn)秒殺能增強(qiáng)用戶的活動(dòng)參與感，拼團(tuán)則可以利用用戶的主動(dòng)分享裂變流量，引流拉新，大幅度提高銷量。


07 底部導(dǎo)航欄的“果籃”里是用戶加入購(gòu)物車的產(chǎn)品，用戶可以對(duì)購(gòu)物車?yán)锏乃M(jìn)行刪除或購(gòu)買等操作；切換至菜單“我”，用戶可以查看個(gè)人信息，比如“我的拼團(tuán)”、“我的收藏”、“收貨地址”等。


08 該水果店小程序還能吸引用戶成為分銷商或入駐商，分銷商可以幫助店鋪快速獲取新用戶，提高銷量，從而獲取店鋪的酬勞。入駐商可以成為小程序平臺(tái)的商家，在平臺(tái)進(jìn)行產(chǎn)品銷售。


總結(jié)：店主還可以通過(guò)預(yù)約、定制果盤等服務(wù)，進(jìn)一步降低存儲(chǔ)和運(yùn)輸成本、提高銷量，打造線上線下相結(jié)合的局面，更為有效的將線上流量變現(xiàn)。


綜合來(lái)說(shuō)，微信小程序可以為生鮮水果店帶來(lái)如下價(jià)值：


1、增加生鮮水果店的銷量；


2、改善用戶的消費(fèi)體驗(yàn)；


3、減少門店運(yùn)營(yíng)成本；


4、增強(qiáng)店鋪品牌知名度。


小程序開(kāi)發(fā)
標(biāo)簽： 微信小程序
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