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餐飲行業(yè)小程序解決方案，餐飲小程序開發(fā)方案
時(shí)間：2019-03-06 11:16:27
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

餐飲行業(yè)是小程序開發(fā)熱門行業(yè)之一，餐飲小程序提供了非常多的功能以及營(yíng)銷工具，商家開發(fā)完小程序之后還需要配以運(yùn)營(yíng)，科技跟大家分享餐飲行業(yè)解決方案。


一般而言，餐飲小程序開發(fā)主要功能包括點(diǎn)餐外賣、掃碼點(diǎn)餐、預(yù)約訂餐、限時(shí)搶購(gòu)、拼團(tuán)砍價(jià)、會(huì)員管理系統(tǒng)、分銷系統(tǒng)、積分兌換、滿減優(yōu)惠等功能。


下載.jpg


過(guò)去的服務(wù)員-點(diǎn)菜-下單-做菜-結(jié)賬，需要五個(gè)環(huán)節(jié)，如今打開餐飲小程序就可以點(diǎn)餐下單結(jié)賬，后廚自動(dòng)彈出菜單小票，只需要一步就可以完成。新客戶打電話過(guò)來(lái)問(wèn)預(yù)定包廂，經(jīng)常留位置到時(shí)間人卻沒有來(lái)，店里客滿等了一波又一波，繼續(xù)留還是放棄，現(xiàn)在改用小程序預(yù)約點(diǎn)餐，從包廂費(fèi)到大廳桌位座無(wú)空席，一鍵在線訂桌，服務(wù)堪比在線電影票訂位。等會(huì)開車經(jīng)過(guò)門店，想點(diǎn)幾個(gè)菜直接打包帶走，打電話又記不得菜單，點(diǎn)外賣又還要配送費(fèi)，打開小程序進(jìn)入點(diǎn)餐外賣，選擇上門自取，點(diǎn)好菜，設(shè)定好半個(gè)小時(shí)后到取。這些場(chǎng)景都是餐飲小程序發(fā)揮其作用的重要場(chǎng)景，并且也是日常就餐常見的場(chǎng)景。借助餐飲小程序，能夠給將這些場(chǎng)景服務(wù)有效提升，降低人力物力。


客戶經(jīng)常抱怨商家活動(dòng)太少，可商家有苦難言，每次做活動(dòng)的人工成本、傳單成本、時(shí)間成本都是相當(dāng)高，現(xiàn)在改用餐飲小程序限時(shí)搶購(gòu)，每天一款特價(jià)菜，天天不重樣，客戶點(diǎn)菜變搶菜，促進(jìn)互動(dòng)氛圍。電商營(yíng)銷-拼團(tuán)砍價(jià)已經(jīng)在微信玩瘋了，幾乎所有人都被親朋好友邀請(qǐng)幫忙砍過(guò)價(jià)，湊過(guò)團(tuán)，然而我們實(shí)體店的老板在玩微信營(yíng)銷上還停留在基礎(chǔ)的轉(zhuǎn)發(fā)朋友圈集贊，十人拼團(tuán)點(diǎn)餐享特價(jià)折扣，百人砍價(jià)宣傳得免費(fèi)菜品，微信引流營(yíng)銷借勢(shì)微信小程序再上一個(gè)高度。


對(duì)于快餐類和飲品類餐飲老板來(lái)說(shuō)，異業(yè)聯(lián)盟是簡(jiǎn)單也是有效果的玩法，簡(jiǎn)單舉例就是把菜單印成名片，送往網(wǎng)吧、洗浴中心、美容院、KTV等場(chǎng)所，以換取更多的曝光來(lái)引流轉(zhuǎn)化，盡管現(xiàn)在隨著外賣平臺(tái)的普及便攜，但也還有一句老話叫近水樓臺(tái)先得月，相對(duì)應(yīng)從整個(gè)外賣平臺(tái)挑選東西而言，眼前的一張小小名片可能更會(huì)吸引他，而過(guò)去面臨的困境就是，這些異業(yè)的老板們可不樂意，你的生意是好了，可我得不到什么好處，憑什么白白便宜你了?現(xiàn)在餐飲小程序分銷功能帶來(lái)的新的玩法和機(jī)遇，小程序?yàn)楫悩I(yè)老板分配一個(gè)二維碼，從該二維碼下單的訂單異業(yè)老板均可以獲得分傭提成，后臺(tái)實(shí)時(shí)顯示自動(dòng)提現(xiàn)到賬。


餐飲小程序?qū)τ脩舳圆粌H作為一個(gè)高效便捷的點(diǎn)餐工具，也更為老板提供了吸引流量、留下客戶的營(yíng)銷手段，如今餐飲業(yè)同質(zhì)化嚴(yán)重，大家都在玩新花樣新玩意，目的就是給用戶留下深刻的印象，希望能有更多的回頭客，而能夠擁有小程序的商家則在無(wú)形之中已經(jīng)高出同行一籌，至于如何發(fā)揮和利用好小程序這個(gè)工具，則還是要商家老板多花些心思，與時(shí)俱進(jìn)。

小程序開發(fā)
標(biāo)簽： 餐飲小程序
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