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酒店與民宿行業(yè)該怎么做小程序 3個實用開發(fā)案例
時間：2019-03-08 10:23:50
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

小程序商城搭建成為當下熱門話題，下面從多個方面來談談酒店行業(yè)該怎么做小程序 3個實用開發(fā)案例。


酒店這種將服務放到首位的需求，是需要一款小程序應用來解決用戶的需求，從酒店預訂，到咨詢，再到支付，一個小程序能夠省去大部分的人力物力，可以說對于酒店行業(yè)來說，擁有酒店小程序，可以幫助諸多企業(yè)及商家升級轉型移動互聯(lián)網(wǎng)時代，獲得了可觀的收益。那么，酒店行業(yè)該怎么做小程序呢？


一酒店小程序怎么做：應解決這些剛需


小程序在酒店行業(yè)的應用有很多，但是對于酒店行業(yè)而言，主要的還是要將服務放到首位，重點在于解決用戶在實際生活中遇到的問題，只有這樣才能更好的解決問題，讓自己的酒店產生盈利。


酒店與民宿行業(yè)該怎么做小程序 3個實用開發(fā)案例-藝源科技


酒店預定


客戶可以通過小程序了解酒店的環(huán)境、評分、服務評價等信息，避免選到不熟悉而選到貴的、服務差的酒店。還可以預約入住時間段，自由設定所選的房間套餐等，為客戶提供了靈活的時間準備以及日程的有效安排，提高用戶體驗。


預約取票


以往客人開發(fā)票需要手寫或者用手機輸入很長的發(fā)票抬頭，并且還要在前臺等很久，體驗非常糟糕。借助小程序，可以直接獲取到預存在微信里的發(fā)票抬頭和郵寄地址，同時還可以預約取票，節(jié)省了大量時間。


客戶咨詢


直接在小程序頁面展示酒店的微信以及客服電話，客戶直接進行聯(lián)系，一觸即達，及時捕捉客戶需求，快速解決客戶疑惑，展現(xiàn)高度專業(yè)與優(yōu)質服務，提高用戶體驗。


信息展示


對于一些非必須物品，例如空氣凈化器，除濕器，冰箱，一次性浴缸套等，客人需要時不知道酒店是否提供，是否收費，這會讓客人感到很無助。如果借助小程序，將這些物品放到小程序上，介紹清楚，客人點選后客服直接送到房間。產生的消費從押金中扣除，便捷性提高了不止一個等級。


還有酒店內的配套服務，娛樂休閑項目等。放到小程序上后，一目了然，更改起來也很方便，節(jié)省了大量成本。


二酒店小程序怎么做，6條實用開發(fā)案例

同程藝龍酒店小程序分享砍價大力推廣


2018年暑期，同程藝龍在其小程序“同程藝龍酒店機票火車票”上線了一個酒店分享“砍價”活動，該活動實際上是返現(xiàn)活動的“社交版”，力度更大也更加好玩。用戶在上述小程序選擇國內任意酒店下單并完成支付，待訂單確認后即可在微信上邀請好友幫自己“砍價”。


通過這一形式，“同程藝龍酒店機票火車票”小程序也成功多次入駐阿拉丁小程序top3排行榜。


鉑濤想為消費者提供豐富的體驗生活圈


與其說鉑濤開發(fā)的是酒店微信小程序，不如說它是垂直領域的美團點評。未來，除了住宿、餐飲、藝術、生活，鉑濤還會為我們展示哪些生活場景，值得更多的期待和思考。


速8想更好地服務會員


“目前‘速8中國’微信小程序運行效果還是令人滿意的?！彼俨?北京)國際酒店管理有限公司市場營銷總監(jiān)霍磊介紹，基于微信小程序的頁面展示速度快等特點，“速8中國”目前主要提供酒店預訂、商城、會員個人設置等相關功能，同時，速8將APP中的促銷焦點圖搬進了小程序中，在首頁進行展示，讓會員更方便地了解速8的實時促銷活動?；衾诒硎?，速8推出微信小程序的另一目的就是為了更好地服務會員。


三酒店小程序增加營銷功能，增強客戶粘性


酒店小程序怎么做，酒店行業(yè)應該通過小程序還可以實現(xiàn)營銷目的，通過多種營銷方式，可以讓更多的用戶了解到酒店，獲得更多的用戶，從而創(chuàng)造更多價值。比如可以涉及到這些營銷推廣功能，讓你低成本進行推廣宣傳：


品牌宣傳


展示了酒店相關文化、場景布置的照片、酒店發(fā)展歷程等，給消費者清晰展示品牌故事，全方位的展示酒店文化，樹立良好的行業(yè)形象，更好宣傳企業(yè)品牌?！　?/p>


建議反饋


對于酒店提供的產品或者服務進行意見反饋，聽取用戶的意見，改進相關的運營方案，與用戶形成良好的互動關系，注重用戶意見，提高用戶體驗。


信息記錄


酒店小程序有專屬的數(shù)據(jù)庫，酒店可以通過數(shù)據(jù)庫，對用戶信息有更多更全面的了解，繼而根據(jù)數(shù)據(jù)庫進行數(shù)據(jù)分析，了解用戶的需求及偏好，以便后續(xù)優(yōu)化和改進自身工作，給用戶提供更優(yōu)質的服務，從而提升客戶滿意度，利用好口碑帶來更多的流量。


會員營銷


酒店小程序還可以嵌入“會員+卡券+積分+滿減+分銷”等營銷功能，為酒店提升招募會員及會員轉化能力，采用入住即會員、會員享折扣、推薦返積分/卡券的新模式，助力酒店輕松獲客、沉淀會員，促進二次消費。


酒店行業(yè)在做小程序的時候，一定要充分考慮行業(yè)特性，設置符合行業(yè)特點的功能。只有小程序能夠很好的滿足用戶的需求，酒店企業(yè)才能夠從中獲利更多。

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