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當(dāng)前位置： 首頁 > 售后 > 藝源智庫
濃縮干貨！成就優(yōu)質(zhì)用戶體驗的4個必要元素
時間：2019-03-11 17:33:57
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：優(yōu)設(shè)網(wǎng)

濃縮干貨！成就優(yōu)質(zhì)用戶體驗的4個必要元素-藝源科技


互聯(lián)網(wǎng)時代的成功故事里，機遇和運氣是增添它們傳奇色彩的決定性因素。一個零售企業(yè)適逢互聯(lián)網(wǎng)萌芽，在90年代這個網(wǎng)絡(luò)拓荒期逐漸膨脹成為響徹北美的互聯(lián)網(wǎng)巨頭，這是亞馬遜的故事。而Facebook的開頭則更有意思一些，校園創(chuàng)業(yè)，友情與背叛，在移動端設(shè)備過度階段引領(lǐng)社交網(wǎng)絡(luò)變革，成就了另外一個走上互聯(lián)網(wǎng)時代的年輕富豪。


故事的背后總有各種各樣的解讀，創(chuàng)業(yè)者的過往和人格魅力，特定時代的選擇與契機，合作與競爭中的對抗與促進，等等等等。對，它們很重要，撇開那些虛無縹緲的影響因素和傳奇話本一樣的故事情節(jié)，這些互聯(lián)網(wǎng)產(chǎn)品都有著相同的基因：優(yōu)秀的用戶體驗。


撇開此刻正被傳頌的許多優(yōu)秀產(chǎn)品，F(xiàn)acebook和Amazon的產(chǎn)品設(shè)計在很長的一段時間里，是被當(dāng)作范本來進行分析和學(xué)習(xí)的，這是做不得假，且有跡可循的。


什么是用戶體驗？


你可以在網(wǎng)絡(luò)上輕松找到它的解釋。但是從簡單直觀的角度上來界定用戶體驗，可以用每一個網(wǎng)站訪客的滿意度。網(wǎng)站布局是否清晰，網(wǎng)站地圖和導(dǎo)航是否直觀，用戶信息是否安全，操作體驗是否流暢無礙，這些都是用戶體驗是否優(yōu)秀的指標(biāo)。

然而，除開這些太過簡單的界定，用戶體驗其實有著更加重大的意義，對于網(wǎng)站和開發(fā)的方方面面有著更深入的影響。對于網(wǎng)頁設(shè)計師而言，用戶體驗并非同用戶進行互動之后獲取滿意度的被動結(jié)果，一個成熟的設(shè)計團隊能夠通過精心的計劃和研究來構(gòu)建卓有成效的體驗和交互。


影響用戶體驗的元素


用戶體驗相關(guān)的理論優(yōu)先考慮如何通過設(shè)計對單個用戶認(rèn)知產(chǎn)生預(yù)期的影響，并且控制這種影響，所以，給每個用戶都通用的用戶體驗設(shè)計方案實際是并不存在的。但是，如果你仔細觀察那些經(jīng)過設(shè)計團隊設(shè)計的網(wǎng)站之后，你會發(fā)現(xiàn)它們在設(shè)計有著許多一致的地方，確保它們更易于開發(fā)，更輕松地發(fā)布，而這些一致的地方被界定為用戶體驗的關(guān)鍵領(lǐng)域：易用性、可預(yù)性、可接受性和價值。


1) Value 價值


為訪客可提供使用價值是將點擊轉(zhuǎn)化為銷售量并留著用戶的關(guān)鍵因素。此處所說的價值的核心就是你所提供的產(chǎn)品，和用戶所需要服務(wù)之間的交集。了解你的網(wǎng)站的價值其實也就是了解你的目標(biāo)用戶的過程：研究給你網(wǎng)站帶來流量的用戶是什么人，這些流量從何而來，為何而來，這些數(shù)據(jù)可以更輕松地幫你界定你的網(wǎng)站的價值。


濃縮干貨！成就優(yōu)質(zhì)用戶體驗的4個必要元素-藝源科技


也是關(guān)鍵的——確保網(wǎng)站對于用戶的價值和你預(yù)期是一致的！如果你的網(wǎng)站內(nèi)容豐富，產(chǎn)品描述足夠翔實，但是支付系統(tǒng)不夠方便，可能會導(dǎo)致用戶轉(zhuǎn)向其他支付更加輕松的同類站點——用戶會轉(zhuǎn)向設(shè)計更符合他們需求、更容易帶來價值的地方，毫無疑問這對于你是不利的。


2) 易用性


設(shè)計不佳的網(wǎng)站會在競爭之下失去目標(biāo)用戶，換句話來說，就是設(shè)計和體驗俱佳的網(wǎng)站能夠影響目標(biāo)用戶的交互和行為。Facebook 通過清晰而有序的設(shè)計讓用戶產(chǎn)生內(nèi)容，從而改變了社交媒體的運作模式，為了維持它的可用性，F(xiàn)acebook還提供了許多額外的服務(wù)來做支撐。相比于為用戶提供一個簡單的個人頁面，F(xiàn)acebook 更傾向于構(gòu)建一個一站式的溝通平臺，讓它成為用戶同親友溝通的必要工具，從而達到挽留用戶的目的。


濃縮干貨！成就優(yōu)質(zhì)用戶體驗的4個必要元素-藝源科技


化妝品品牌讓自己的品牌價值和用戶的世界觀更一致，從而達到維系用戶的目的。


3) 可接受性


拙劣的設(shè)計可能會影響網(wǎng)站的可接受性和服務(wù)的價值，但是它不是壞的情況。如果網(wǎng)站的瀏覽器兼容性不好，大量多媒體內(nèi)容占據(jù)帶寬但是無法顯示，不僅會影響網(wǎng)站的打開體驗，而且會影響網(wǎng)站的SEO和排名，用戶流失是顯而易見的結(jié)果。這些足以影響用戶訪問網(wǎng)站的元素，我們認(rèn)為它們與網(wǎng)站的“可接受性”有關(guān)系。


網(wǎng)頁中吸引新用戶、維持老用戶持續(xù)訪問的元素，就是我們所討論的“可接受性”所涉及到的東西。每一個造成用戶打開障礙，讓搜索引擎無法準(zhǔn)確獲取信息的東西，都是網(wǎng)站在可接受性上的缺陷，這也是為什么，越來也多的企業(yè)積極地為自家網(wǎng)站提高瀏覽器兼容性、移動端瀏覽用戶體驗——他們不愿意放過每一個呈現(xiàn)給用戶且保留用戶的機會。


濃縮干貨！成就優(yōu)質(zhì)用戶體驗的4個必要元素-藝源科技


Soverin 的網(wǎng)站采用了移動端優(yōu)先的設(shè)計，響應(yīng)式的設(shè)計讓網(wǎng)站能夠在不同尺寸的屏幕上展現(xiàn)。


4) 可預(yù)性


可預(yù)性也被稱為可欲性，通常指的是一個事物足夠優(yōu)秀或者可靠以至于值得信賴和追隨，它也是優(yōu)秀網(wǎng)站設(shè)計的一個重要組成部分。在整個網(wǎng)站的設(shè)計中，單個某個元素并不能賦予網(wǎng)站“可預(yù)性”。如果網(wǎng)站設(shè)計足夠現(xiàn)代，精致的動態(tài)效果和優(yōu)雅的色彩搭配會讓用戶感受到一致性，用戶會感受到這些現(xiàn)代感十足的設(shè)計元素之間擁有關(guān)聯(lián)性。時尚的網(wǎng)站會從每個細節(jié)詮釋它的時尚屬性，而安全的網(wǎng)站則通過全面而細致的方案傳遞給用戶安全的體驗，這些元素與元素之間的一致關(guān)聯(lián)，造就品牌的明確一致性，也構(gòu)成了網(wǎng)站的可預(yù)性。


濃縮干貨！成就優(yōu)質(zhì)用戶體驗的4個必要元素-藝源科技


結(jié)語


這些用戶體驗的核心要素所關(guān)注的和力圖解決的，都是核心用戶所需要的和急切關(guān)注的事物，正確理解它們能夠讓你的設(shè)計更加高效，具有更持久的生命力。

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標(biāo)簽： 用戶體驗 經(jīng)驗分享 網(wǎng)站易用性 網(wǎng)頁設(shè)計
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