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這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤
時(shí)間：2019-03-27 10:42:48
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來(lái)源：優(yōu)設(shè)

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

交互設(shè)計(jì)從來(lái)都不是簡(jiǎn)單的事情?？煽康慕换ネǔＰ枰柚鷮?duì)用戶行為的深入分析，然后有針對(duì)性的精心策劃?？墒请S著新的技術(shù)和新的交互模式的不斷涌現(xiàn)，事情就變得不是那么容易了。

其實(shí)大家遭遇的困境都很相似，用戶已經(jīng)很難被單純炫酷的圖片、流暢的懸停效果和出人意料的動(dòng)效所打動(dòng)，真正能讓他們露出微笑的是持久、令人愉悅的交互設(shè)計(jì)和用戶體驗(yàn)。如果你對(duì)于日常的設(shè)計(jì)中的常見(jiàn)的誤區(qū)有所了解，自然會(huì)有意識(shí)地繞過(guò)這些坑。

為了更好的設(shè)計(jì)，我們?yōu)槟愫?jiǎn)單總結(jié)了一下常見(jiàn)的5種交互設(shè)計(jì)的誤區(qū)。


1、過(guò)度的創(chuàng)意

網(wǎng)頁(yè)設(shè)計(jì)師不缺少創(chuàng)意。我們希望借工作表達(dá)自己，也一直在試圖尋找能讓產(chǎn)品脫穎而出的優(yōu)秀創(chuàng)意。但是當(dāng)涉及到交互設(shè)計(jì)的時(shí)候，推陳出新并不一定總是好的，它甚至?xí)?duì)你的網(wǎng)站和產(chǎn)品產(chǎn)生不利的影響。的確，許多用戶渴求新鮮的創(chuàng)意，但是在操作和交互上卻往往希望協(xié)調(diào)可控，所以他們更傾向于熟悉的交互。

以Lotorama的網(wǎng)站為例子，漂亮的頁(yè)面和柔和的音樂(lè)都非常的贊，但是用戶進(jìn)來(lái)之后會(huì)遲疑，想知道這個(gè)網(wǎng)站要如何操作。不要曲解我的意思，如果你是純粹處于炫技，那么這種華麗而充滿游戲性的網(wǎng)站稱得上是創(chuàng)意無(wú)限，但是對(duì)于普通用戶而言，他們的直覺(jué)失去效果，茫然無(wú)措會(huì)成為網(wǎng)站瀏覽的障礙。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

下面是另外一個(gè)案例，這個(gè)名為Safety on the Slopes 的項(xiàng)目是為了說(shuō)明冬季運(yùn)動(dòng)的危險(xiǎn)的，整個(gè)網(wǎng)站的設(shè)計(jì)整潔，交互也直觀。網(wǎng)站設(shè)計(jì)也有所創(chuàng)新，但是同時(shí)是以用戶交互直覺(jué)為先決條件，以身臨其境為目標(biāo)。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技



2、令人迷惑的交互

“不要自作聰明”的規(guī)則也應(yīng)當(dāng)應(yīng)用在導(dǎo)航設(shè)計(jì)上。一些設(shè)計(jì)師試圖運(yùn)用別具一格不同尋常的名稱，以活動(dòng)更富有實(shí)驗(yàn)性的導(dǎo)航。比如這個(gè)Chijoff網(wǎng)站，就讓前來(lái)應(yīng)聘的用戶充滿困惑。如果你是網(wǎng)站的訪客，需要來(lái)回折騰一陣子，才能搞清楚這個(gè)名為“Co-Create”的頁(yè)面實(shí)際上也就是常見(jiàn)的“Services”頁(yè)面。糾結(jié)的是，即便是你將整個(gè)頁(yè)面都看完之后，仍然高不清楚要怎么辦，因?yàn)檫@個(gè)頁(yè)面的底部?jī)H僅只有一個(gè)表單，展示行業(yè)新聞，并且僅僅提供一個(gè)注冊(cè)入口！至于聯(lián)系頁(yè)面就更簡(jiǎn)單了，僅僅提供了一個(gè)郵政編碼和一個(gè)郵件地址?？偠灾?，他們用各種手段讓用戶無(wú)法直接快速有效的聯(lián)系上他們。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

在看看這個(gè)案例。你猜猜看，Maison Margiela 的頁(yè)面上的“Universe”這個(gè)分類是干啥的？這個(gè)炫酷的鏈接，實(shí)際上是鏈接到他們的Facebook頁(yè)面的……唉。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

反例當(dāng)然也有，看看legworkstrdio的網(wǎng)站吧，他們的創(chuàng)意非常不錯(cuò)，導(dǎo)航清晰明確，用戶也不會(huì)在導(dǎo)航中迷失。


3、雜亂無(wú)章

曾經(jīng)有過(guò)一個(gè)階段，設(shè)計(jì)師試圖將所有的內(nèi)容全都塞到一個(gè)頁(yè)面當(dāng)中去。雖然這個(gè)時(shí)代已經(jīng)過(guò)去了，但是很多網(wǎng)站依然在犯這個(gè)錯(cuò)誤，甚至在我們自己設(shè)計(jì)的時(shí)候，有時(shí)候也會(huì)身不由己地想這么做?？纯催@個(gè)在線商店的設(shè)計(jì)吧：

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

設(shè)計(jì)師試圖使用簡(jiǎn)單的配色方案，但問(wèn)題是頁(yè)面中大大小小的框、復(fù)雜多變的字體破壞了整體的風(fēng)格，用戶也在大量繁復(fù)的信息中懵逼。搜索框中“那么你今天想得到什么呢？”文案還是挺時(shí)尚的，但是頁(yè)面風(fēng)格卻完全是過(guò)時(shí)的設(shè)計(jì)。

反觀EBay的設(shè)計(jì)，在設(shè)計(jì)上則更為克制，保持清爽而簡(jiǎn)單的設(shè)計(jì)，凸顯用戶關(guān)注的內(nèi)容，并且明確地提示用戶下一步該怎么做。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技



4、要有對(duì)比度

對(duì)比度是構(gòu)建視覺(jué)層次重要的手段之一，也是讓視覺(jué)元素吸引用戶的方式。在網(wǎng)頁(yè)設(shè)計(jì)中，對(duì)比度不僅僅是通過(guò)色彩來(lái)呈現(xiàn)的，尺寸控制、形狀設(shè)計(jì)、位置調(diào)整也都能表現(xiàn)出對(duì)比度。

簡(jiǎn)單也是生動(dòng)的案例，就是下面的這個(gè)網(wǎng)站。設(shè)計(jì)師在網(wǎng)站的一致性上做的頗為不錯(cuò)，但是相對(duì)復(fù)雜的背景和文字內(nèi)容、按鈕等前景元素之間的對(duì)比不明顯。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

相比之下，這個(gè)網(wǎng)站也采用了深淺色（黑白）的對(duì)比來(lái)進(jìn)行設(shè)計(jì)，但是結(jié)果卻截然不同。另外，充滿創(chuàng)意的滾動(dòng)效果也引入了頗為不錯(cuò)的視覺(jué)效果，很酷吧？

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技



5、忽視表單樣式

表單設(shè)計(jì)其實(shí)是用戶體驗(yàn)設(shè)計(jì)的基本組成部分之一。每個(gè)網(wǎng)站都有不同的設(shè)計(jì)目標(biāo)，不論是銷售產(chǎn)品、呈現(xiàn)信息還是提供溝通平臺(tái)，然而許多設(shè)計(jì)漂亮的網(wǎng)站總會(huì)給你一個(gè)令人感到無(wú)聊到死的復(fù)雜表單，除了那些極其想加入會(huì)員或者想?yún)⑴c問(wèn)卷調(diào)查的那些訪客，許多用戶（比如我）會(huì)直接關(guān)閉頁(yè)面，離開(kāi)網(wǎng)站。

有了JCF這樣的跨瀏覽器解決方案之后，你就可以同丑陋的默認(rèn)表單樣式說(shuō)再見(jiàn)了，你可以設(shè)計(jì)更優(yōu)秀更人性化的表單那設(shè)計(jì)，來(lái)提升交互效率和用戶體驗(yàn)。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

另外一個(gè)惱人的情況是，表單要求太多，想法不成熟，或者并未經(jīng)過(guò)良好的測(cè)試。比如sketchybusiness.io  這個(gè)網(wǎng)站中，表單突出了所有的空白字段，即使有些是不需要填寫(xiě)的。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技

反觀mostlyserious.io的表單設(shè)計(jì)，你會(huì)喜歡表單中的鼠標(biāo)懸停提示。另外，其中“Don’t be shy”的提醒為整個(gè)表單增添了人性化的元素。

這些錯(cuò)還在犯嗎？網(wǎng)頁(yè)設(shè)計(jì)中常見(jiàn)的五種交互設(shè)計(jì)錯(cuò)誤-藝源科技


結(jié)語(yǔ)

網(wǎng)站并不是做好了就夠了，你還需要多加測(cè)試！有許多問(wèn)題并不是意料之中的。用戶會(huì)在哪里碰到問(wèn)題？導(dǎo)航中的設(shè)定是否符合用戶的意識(shí)？視差效果和內(nèi)置的視頻是否能夠流暢加載？讓用戶參與測(cè)試大的好處是你真的開(kāi)始擁有用戶的視角，而非你自己的腦補(bǔ)，了解實(shí)際的需求，才能有所改進(jìn)。不要試圖限制你的創(chuàng)造力，但是也不要忘記基本的原則，這樣才能在不為用戶帶來(lái)困惑和沮喪的同時(shí)，給予他們驚喜。

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