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國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP
時(shí)間：2019-03-27 11:18:10
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：優(yōu)設(shè)

國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP-藝源科技

編者按：今天這篇從品牌、顏色方案、愉悅感、精煉簡化等方面提出不少實(shí)在的建議，而且全是作者通過某個(gè)APP設(shè)計(jì)實(shí)戰(zhàn)后概括出來的經(jīng)驗(yàn)，不少觀點(diǎn)很受用，收。

很多人對Parable的設(shè)計(jì)贊不絕口，然后他們的第一反應(yīng)就是問：“設(shè)計(jì)師哪兒找的？”我們的回答是，我們并沒有一個(gè)專門的設(shè)計(jì)師，而是團(tuán)隊(duì)中每個(gè)人都參與設(shè)計(jì)。大多數(shù)人都覺得這個(gè)回答難以置信。

偉大的設(shè)計(jì)來源于一致性和細(xì)致化，而其實(shí)只要有足夠的紀(jì)律，每個(gè)團(tuán)隊(duì)都可以實(shí)現(xiàn)這一點(diǎn)。在這里，我概括了Parable視覺設(shè)計(jì)的一些經(jīng)驗(yàn)，它將有助于我們設(shè)計(jì)出漂亮的應(yīng)用。


品牌

品牌是應(yīng)用設(shè)計(jì)的基石。它回答了“用戶使用應(yīng)用時(shí)應(yīng)該獲得何等感受”這個(gè)問題。首先，你應(yīng)該確定你的主要目標(biāo)人群或者產(chǎn)業(yè)是哪些：兒童，青少年，專業(yè)人士，媽媽，學(xué)生，醫(yī)生，設(shè)計(jì)師，老年人，等等。應(yīng)用的設(shè)計(jì)風(fēng)格必須與品牌相一致，這樣才能建立更強(qiáng)的品牌認(rèn)知，并消除用戶疑慮。例如，為老年人設(shè)計(jì)的社交應(yīng)用就應(yīng)該用大號字體，而股票交易應(yīng)用就得有策略地使用安全鎖圖標(biāo)來讓用戶有安全感。如果可能，你還該考慮為品牌找一個(gè)吉祥物。吉祥物可以將品牌擬人化，同時(shí)強(qiáng)化應(yīng)用留給用戶的印象。

國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP-藝源科技


顏色方案

顏色方案決定了應(yīng)用的形象，它應(yīng)該是品牌主題色的擴(kuò)展。它是視覺設(shè)計(jì)的核心，因?yàn)閼?yīng)用所有可見的地方都會使用這些顏色。首先，你需要選擇一個(gè)能增強(qiáng)品牌形象的主題色。例如，Evernote的主題色是綠色。然后，你應(yīng)該圍繞這個(gè)主題色來創(chuàng)建顏色方案。亮色可以吸引人的目光，所以適合那些消費(fèi)導(dǎo)向的應(yīng)用；中間色可以讓人把精力集中在信息本身，所以更適合專業(yè)性的應(yīng)用。Parable的主題色是“Tangelo橙”，因此我們選擇了灰度作為主要顏色方案，這也符合我們一貫的時(shí)尚創(chuàng)意。另一個(gè)例子是SnapChat，它使用了華麗的亮色方案來吸引青少年用戶。

國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP-藝源科技


直觀

在高度競爭的應(yīng)用市場，根本沒時(shí)間讓用戶仔細(xì)品味你的應(yīng)用——我們講究的是“一見鐘情”。能讓你第一眼就明白其功能的應(yīng)用才是好的應(yīng)用。有一個(gè)管用的小方法，就是去研究一下那些熱門應(yīng)用是怎么做的，盡量別讓用戶產(chǎn)生困惑。然后，要全面地測試所有的交互環(huán)節(jié)，充分優(yōu)化應(yīng)用。到達(dá)重要的交互環(huán)節(jié)之前，用戶的操作步驟不能超過三個(gè)，例如，發(fā)布到Meerkat上只用點(diǎn)一下，發(fā)布到Instagram上只用點(diǎn)三下。一些用戶熟知的平臺上有特定的交互方式，使用它們往往會效果拔群。

國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP-藝源科技

發(fā)布到Meerkat上只用點(diǎn)一下，發(fā)布到Instagram上只用點(diǎn)三下


愉悅感

用戶評價(jià)應(yīng)用的首要標(biāo)準(zhǔn)是體驗(yàn)。想要獲得死忠用戶，你必須得提供一些意料之外的愉悅感。隨著時(shí)間的推移,這些愉悅的體驗(yàn)就會給用戶留下深刻印象，從而讓應(yīng)用成為他們?nèi)粘Ｉ畋匾囊徊糠?。像Pinterest和Parable里點(diǎn)擊分享時(shí)候出現(xiàn)的動(dòng)畫，還有刷新SnapChat時(shí)候的動(dòng)畫，都是很好的例子。

國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP-藝源科技

Pinterest的分享動(dòng)畫，SnapChat的刷新動(dòng)畫，Parable的分享動(dòng)畫


精煉

卓越的視覺設(shè)計(jì)都是細(xì)節(jié)為王，每一個(gè)像素都要完美無缺。首先是排版。字體是應(yīng)用的臉面，一個(gè)好的字體可以讓你的應(yīng)用脫穎而出。你可以從50多個(gè)iOS字體中精心挑選一個(gè)來；當(dāng)然，如果你能購買并制作屬于自己的字體那就更好了——總之，千萬別吊死在默認(rèn)字體這棵樹上。Serif字體適合長文章；san-serif字體可以使用更多字體大小而不讓頁面看起來擁擠。緊湊型字體可以讓屏幕上顯示更多文字，但它跟普通字體放一起就會很奇怪。接下來，我們來談?wù)剤D標(biāo)的問題。能準(zhǔn)確傳達(dá)情緒的圖標(biāo)才是好的。你可以利用一些免費(fèi)的圖標(biāo)資源，然后在Photoshop里面稍加修改，把它們變成自己的圖標(biāo)。當(dāng)創(chuàng)建純色圖標(biāo)時(shí)，堅(jiān)持使用單一色彩可以避免讓用戶感到擁擠和混亂。最后,讓我們把重點(diǎn)放在視覺資源上。Post-skeuomorphic時(shí)代讓資源開發(fā)變簡單了。我們應(yīng)當(dāng)盡量在代碼中進(jìn)行渲染，以盡可能地縮小應(yīng)用包。添加資源時(shí)需要確保它們能正確匹配屏幕大??；粗制劣造的一大表現(xiàn)就是資源的像素化。

Path和Flipboard是每個(gè)像素都趨近完美的典范。不過要注意，如果一個(gè)段落混合了粗體緊湊型的san-serif字體與serif字體，它會在Flipboard上表現(xiàn)得不平衡。

國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP-藝源科技

Path和Flipboard


簡化

開發(fā)者總喜歡添加一些復(fù)雜的導(dǎo)航界面或者用無關(guān)的信息，結(jié)果把界面搞得一團(tuán)糟。這簡直讓用戶崩潰。讓一切保持簡單！屏幕布局應(yīng)當(dāng)保持整潔，信息應(yīng)該分層排列，重要的在上面，不重要的在下面。只顯示相關(guān)度高的細(xì)節(jié)，用統(tǒng)計(jì)工具分析有哪些動(dòng)作是沒用的，然后把它們刪掉。可以借鑒蘋果的理念：無贅物即為完美。分析下面這個(gè)簡潔的Pinterest個(gè)人主頁。它把用戶和分塊展示區(qū)放在一起，重要的關(guān)注和點(diǎn)贊按鈕被小心地放在了合適的位置。要做應(yīng)用則需更深刻地貫徹這一原則，讓內(nèi)容動(dòng)態(tài)化，例如在滾動(dòng)瀏覽時(shí)導(dǎo)航欄要隨著動(dòng)畫隱藏，再如在多步驟的交互中要隱藏按鈕。

國外干貨！6個(gè)方法助你設(shè)計(jì)出優(yōu)秀的APP-藝源科技

Pinterest的個(gè)人主頁界面

每個(gè)應(yīng)用都有不同的目標(biāo),但良好的應(yīng)用設(shè)計(jì)具有共性。

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