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}
當(dāng)前位置： 首頁(yè) > 售后 > 藝源智庫(kù)
PC網(wǎng)站站內(nèi)診斷和優(yōu)化的那些事
時(shí)間：2016-01-28 08:59:49
文章發(fā)布：
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

這里給出幾點(diǎn)網(wǎng)站優(yōu)化建議，要點(diǎn)是：診斷關(guān)鍵在于找問(wèn)題點(diǎn)，優(yōu)化關(guān)鍵在執(zhí)行力。

站內(nèi)診斷

一、網(wǎng)站關(guān)鍵詞布局診斷

1、網(wǎng)站各個(gè)頁(yè)面的title標(biāo)簽關(guān)鍵詞設(shè)定

2、網(wǎng)站各個(gè)頁(yè)面的description、keyword標(biāo)簽的關(guān)鍵詞設(shè)定

3、導(dǎo)航系統(tǒng)中的關(guān)鍵詞設(shè)定：有沒(méi)有體現(xiàn)關(guān)鍵詞（頂部導(dǎo)航、底部導(dǎo)航、面包屑導(dǎo)航等）

4、是否使用h1標(biāo)記，h1標(biāo)記中是否含有關(guān)鍵詞

5、網(wǎng)頁(yè)body主題內(nèi)容中是否有關(guān)鍵詞頻率（網(wǎng)頁(yè)底部等）

二、網(wǎng)站結(jié)構(gòu)診斷

1、URL結(jié)構(gòu)：靜態(tài)or動(dòng)態(tài)，目錄層次、字符長(zhǎng)短、網(wǎng)址規(guī)范化

2、內(nèi)部鏈接結(jié)構(gòu)：每個(gè)網(wǎng)頁(yè)（內(nèi)頁(yè)）是否有文章鏈接列表

3、網(wǎng)站導(dǎo)航設(shè)置：導(dǎo)航鏈接是不是文字鏈接，頂部導(dǎo)航是否列出所有欄目；是否具有面包屑導(dǎo)航

4、網(wǎng)站地圖：是否具有網(wǎng)站地圖，xml和網(wǎng)頁(yè)版地圖

5、404錯(cuò)誤頁(yè)面：是否符合SEO（有指向首頁(yè)和分類(lèi)頁(yè)的鏈接，不能meta跳轉(zhuǎn)）

6、robots.txt：如果網(wǎng)站有改文件，檢查該文件是否正確

三、網(wǎng)站代碼診斷

1、網(wǎng)頁(yè)布局代碼：是不是采用div+css設(shè)計(jì)網(wǎng)頁(yè)

2、代碼是否簡(jiǎn)潔（網(wǎng)頁(yè)源代碼中文字比重）

3、權(quán)重代碼有沒(méi)有使用（h1、h2）

4、圖片代碼是否優(yōu)化

5、JS和flash：js是否采用外部調(diào)用

四、網(wǎng)站內(nèi)容診斷

1、網(wǎng)站是否有足夠的文字咨詢(xún)內(nèi)容，是否經(jīng)常更新

2、檢查內(nèi)容的質(zhì)量：內(nèi)容的原創(chuàng)和偽原創(chuàng)，內(nèi)容與主題相關(guān)性

五、網(wǎng)站鏈接情況診斷

1、站內(nèi)鏈接檢測(cè)

2、友情鏈接檢測(cè)

3、外鏈檢測(cè)：外鏈的質(zhì)量和數(shù)量，檢查網(wǎng)站外鏈接做的好不好

六、網(wǎng)站用戶(hù)體驗(yàn)診斷

站內(nèi)優(yōu)化

一、結(jié)構(gòu)優(yōu)化

1、站內(nèi)鏈接結(jié)構(gòu)：減少頁(yè)面之間的鏈接深度/突出重點(diǎn)頁(yè)面——文章鏈接列表設(shè)計(jì)+內(nèi)頁(yè)側(cè)邊欄設(shè)計(jì)

2、URL結(jié)構(gòu)優(yōu)化：靜態(tài)化、減少目錄層次、字符數(shù)短、包含關(guān)鍵詞拼音、網(wǎng)址規(guī)范化

3、導(dǎo)航系統(tǒng)優(yōu)化：頂部導(dǎo)航+面包屑導(dǎo)航+底部導(dǎo)航+內(nèi)頁(yè)相關(guān)導(dǎo)航（列出所有欄目、采用文字鏈接形式）

4、網(wǎng)站地圖：XML、HTML（網(wǎng)站所有頁(yè)面都指向地圖頁(yè)面的鏈接）

5、404錯(cuò)誤頁(yè)面

6、Robot.txt

二、頁(yè)面優(yōu)化

1、 Head區(qū)優(yōu)化（title優(yōu)化設(shè)計(jì)、meta description優(yōu)化、meta keyword優(yōu)化設(shè)計(jì)）

2、主體優(yōu)化：

2.1.頁(yè)面布局設(shè)計(jì)：用戶(hù)體驗(yàn)+搜索引擎

2.2.關(guān)鍵詞布局：均勻分布+融入內(nèi)容+關(guān)鍵詞拆分+同義詞替換+重要位置（靠近網(wǎng)頁(yè)開(kāi)頭）

3、網(wǎng)頁(yè)相似度

4、頁(yè)面更新機(jī)制——文章鏈接列表（文章）

5、源代碼優(yōu)化：

6、精簡(jiǎn)代碼、圖片優(yōu)化alt屬性、權(quán)重代碼使用——h1~h2標(biāo)記、符合W3C標(biāo)準(zhǔn)

三、內(nèi)容優(yōu)化

1、文章標(biāo)題：原創(chuàng)+包含長(zhǎng)尾關(guān)鍵詞

2、文章內(nèi)容：原創(chuàng)/偽原創(chuàng)+包含長(zhǎng)尾關(guān)鍵詞+相關(guān)關(guān)鍵詞鏈接（<5個(gè)+多樣化）

藝源視網(wǎng)西安網(wǎng)站優(yōu)化專(zhuān)家提醒各位網(wǎng)站運(yùn)營(yíng)人員，PC網(wǎng)站如何做站內(nèi)診斷和優(yōu)化不是能夠一蹴而就的事，要循序漸進(jìn)，一步一步的完成。

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