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【SEO優(yōu)化】長(zhǎng)尾關(guān)鍵詞：概念、挖掘、常見疑問(wèn)
時(shí)間：2018-05-19 18:42:26
文章發(fā)布：
原創(chuàng)作者：夫唯
來(lái)源：互聯(lián)網(wǎng)

先給你介紹2個(gè)概念。

1、二八原則：

在企業(yè)運(yùn)營(yíng)銷售中，人們發(fā)現(xiàn)企業(yè)80%的利潤(rùn)來(lái)自20%的項(xiàng)目。簡(jiǎn)單說(shuō)，就是一個(gè)企業(yè)的很多業(yè)務(wù)是不掙錢或掙不多的，掙錢的只是靠少數(shù)業(yè)務(wù)。比如，音像店，那些暢銷音像品數(shù)量所在比例只占所有產(chǎn)品的20%，但他們的銷量是全部銷量的80%。

后來(lái)，這個(gè)二八法則被推而廣之，說(shuō)人類中20%的富人占有了80%的財(cái)富。

2、長(zhǎng)尾理論：

首先承認(rèn)二八原則的存在。但對(duì)于一些價(jià)格低以至于個(gè)人都可以生產(chǎn)的商品，如果商品的銷售成本足夠低（比如網(wǎng)絡(luò)銷售），那么那些以前看似需求極低的產(chǎn)品，只要有銷售，都會(huì)有人買的。這些銷售量不高的產(chǎn)品，因?yàn)槠涞钠贩N量足大，所以他們所占的市場(chǎng)份額可以和主流產(chǎn)品的市場(chǎng)份額相比，甚至更大。

本理論指出：商業(yè)和文化的未來(lái)不在于傳統(tǒng)需求曲線上那個(gè)代表“暢銷商品”（hits）的頭部，而是那條代表“冷門商品”（misses）經(jīng)常為人遺忘的長(zhǎng)尾。 

舉例來(lái)說(shuō)，一家大型書店通常可擺放10萬(wàn)本書，但亞馬遜網(wǎng)絡(luò)書店的圖書銷售額中，有四分之一來(lái)自排名10萬(wàn)以后的書籍。這些“冷門”書籍的銷售比例正以高速成長(zhǎng)，預(yù)估未來(lái)可占整個(gè)書市的一半。這意味著消費(fèi)者在面對(duì)無(wú)限的選擇時(shí)，真正想要的東西、和想要取得的渠道都出現(xiàn)了重大的變化，一套嶄新的商業(yè)模式也跟著崛起。

先給你介紹2個(gè)概念。


長(zhǎng)尾關(guān)鍵詞

那么，長(zhǎng)尾關(guān)鍵詞是什么？

用一個(gè)例子來(lái)說(shuō)明：

藝源科技的目標(biāo)關(guān)鍵詞是App開發(fā)，那么 App開發(fā)流程，App開發(fā)公司，App開發(fā)報(bào)價(jià)，App開發(fā)工具  等這些詞，就是長(zhǎng)尾關(guān)鍵詞。

于是有的同學(xué)會(huì)說(shuō)，是不是長(zhǎng)尾關(guān)鍵詞，就是目標(biāo)關(guān)鍵詞相關(guān)的詞。

與目標(biāo)關(guān)鍵詞相關(guān)的詞，可以算長(zhǎng)尾關(guān)鍵詞，但長(zhǎng)尾關(guān)鍵詞的范圍會(huì)更大一些。

拿藝源科技來(lái)講，除了上面提到的一些包含App開發(fā)的詞，一些沒(méi)包含App開發(fā)也可能是藝源科技的長(zhǎng)尾詞，比如：IOS證書制作，安卓應(yīng)用市場(chǎng)，用戶體驗(yàn)。

這些詞能帶藝源科技帶來(lái)目標(biāo)用戶，他們都算長(zhǎng)尾關(guān)鍵詞。

從SEO優(yōu)化的角度，

一般目標(biāo)關(guān)鍵詞是用網(wǎng)站的首頁(yè)來(lái)優(yōu)化的詞；

長(zhǎng)尾關(guān)鍵詞是用網(wǎng)站的欄目頁(yè)面，內(nèi)容頁(yè)面，或者專題頁(yè)面來(lái)優(yōu)化的詞。

從搜索引擎的角度看發(fā)文章的時(shí)候一般要遵循四處一詞，效果更好。

相關(guān)問(wèn)題：

1、是否，一些網(wǎng)站的長(zhǎng)尾關(guān)鍵詞，可能是我網(wǎng)站的目標(biāo)關(guān)鍵詞。我網(wǎng)站的目標(biāo)關(guān)鍵詞，可能是其他站點(diǎn)的長(zhǎng)尾關(guān)鍵詞？

是的。某一個(gè)詞，對(duì)你來(lái)講，帶來(lái)主要的目標(biāo)用戶，你用你網(wǎng)站的首頁(yè)來(lái)優(yōu)化。那么這詞就是你的目標(biāo)關(guān)鍵詞。

而且其他網(wǎng)站，可能用內(nèi)容頁(yè)面來(lái)優(yōu)化這個(gè)詞，那個(gè)詞可能是它網(wǎng)站上成千上萬(wàn)個(gè)長(zhǎng)尾關(guān)鍵詞里的一個(gè)。

2、我如何找到長(zhǎng)尾關(guān)鍵詞呢？

可以通過(guò)兩個(gè)方式來(lái)：

A、先考慮，要發(fā)的文章是什么，然后提煉一個(gè)關(guān)鍵詞出來(lái)，接著把這個(gè)關(guān)鍵詞在百度上搜索下，獲得百度的相關(guān)搜索。

如，我要寫一篇“網(wǎng)站建設(shè)”的文章。我百度一下“網(wǎng)站建設(shè)”，可以看到：

長(zhǎng)尾關(guān)鍵詞

B、不知要發(fā)什么文章，通過(guò)把網(wǎng)站的目標(biāo)關(guān)鍵詞在百度上搜索，獲得相關(guān)搜索，然后再用相關(guān)搜索獲得其他的相關(guān)搜索。

然后，根據(jù)這個(gè)相關(guān)搜索的關(guān)鍵詞，來(lái)組織文章。

3、長(zhǎng)尾關(guān)鍵詞是否一定要和目標(biāo)關(guān)鍵詞相關(guān)呢？

我們是建議，網(wǎng)站上的內(nèi)容都能給你帶來(lái)目標(biāo)用戶。也就是說(shuō)，能給你帶來(lái)目標(biāo)用戶的關(guān)鍵詞，可以屬于同一類關(guān)鍵詞。

目標(biāo)關(guān)鍵詞和長(zhǎng)尾關(guān)鍵詞，可以屬于同一類關(guān)鍵詞，而不一定要從字面上的相關(guān)。

比如：“如何使用Google管理員工具”可以和“SEO”是同一類的關(guān)鍵詞，因?yàn)槟繕?biāo)用戶都是對(duì)SEO有點(diǎn)關(guān)系的。

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