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【營銷】建站營銷的痛點
時間：2018-10-13 11:55:21
文章發(fā)布：杜凱
原創(chuàng)作者：未知
來源：未知

　  不斷收到關(guān)于如何選擇靠譜企業(yè)建站和推廣營銷的咨詢，的確，互聯(lián)網(wǎng)+概念提出由來已久，諸多的企業(yè)管理者也越來越意識到，企業(yè)想要升級，在信息化運營和電子商務建設(shè)方面，必須解決技術(shù)、服務、營銷三個核心問題。在此方面擁有獨立開發(fā)運營能力的企業(yè)一路乘風破浪，而正處于初創(chuàng)和發(fā)展階段的企業(yè)還在逡巡。

 

　　對此，經(jīng)過對120多個行業(yè)，120萬家企業(yè)的訴求進行總結(jié)分析，從基本問題入手，和大家一起聊聊：中小企業(yè)在建站方面應該先思考什么，建站的核心訴求是什么。

　　中小企業(yè)在面臨建站時的3個問題

　　1、預算不足

　　客觀的資金不足情況排除在外，通過接觸大量的客戶案例我們了解到，企業(yè)的決策人對信息化運營和電子商務建設(shè)理解存在偏差，與企業(yè)內(nèi)相關(guān)崗位的執(zhí)行者面對的實際情況不符，資金投入不達預期。

　　2、信息化運營、電商經(jīng)營定位不明

　　隨著競爭者增加，行業(yè)和領(lǐng)域越來越需求，市場正在驗證這一點，從宏觀角度來看，需求和分工的細化、精準化是不可逆的，除非市場縮小。

　　3、團隊力量有限

　　尚未配備健全的運信息化、電商營團隊，不具獨立經(jīng)營能力，需要和第三方合作

　　對此，給出以下5項建議，幫助我們思考，建站能夠為企業(yè)帶來的真正價值是什么

 

　　1、明確定位

　　選擇大于努力，而網(wǎng)站的定位就是選擇，直接決定企業(yè)信息化運營的方向。

　　關(guān)于定位，我們需要綜所屬行業(yè)、用戶需求、產(chǎn)品定位等因素，綜合進行分析，找出適合自己的發(fā)展方向。

　　建站并不難，關(guān)鍵在于后期的運營過程中，如何為企業(yè)發(fā)揮價值，能夠持續(xù)運營下去。

　　2、注冊域名

　　名字起的好，公司上市早，相同的道理，企業(yè)網(wǎng)站域名：讓你的用戶輕易就記住你的網(wǎng)站，增強用戶粘性，便于下次再次訪問；

　　突出網(wǎng)站類別：一些大型綜合性的網(wǎng)站往往以數(shù)字，拼音來做品牌營銷，而中小型的網(wǎng)站，則要讓用戶能夠通過域名就判斷出網(wǎng)站是做什么的；

　　域名類別的選擇：網(wǎng)站后綴的選擇要考慮企業(yè)所在的行業(yè)，.com域名是使用開始也廣泛的域名。例如表示工商企業(yè)的.com .top，表示網(wǎng)絡提供商的.net，表示非盈利組織的.org等。如今，除了我們熟知的.cn、.com這些后綴，中文域名也深受大品牌的的重視，比如：.網(wǎng)店.網(wǎng)址等。自2015年至今，.網(wǎng)址域名一直是全球注冊量靠前的中文新通用頂級域名。

　　3、服務器的選擇

　　服務器關(guān)乎以后網(wǎng)站的發(fā)展，好的服務器讓你無憂無慮去做網(wǎng)站運營推廣；一個安全等等各方面做的不太好的空間，讓你非常郁悶，幾度崩潰，想起那些半夜起來要給服務器商打電話而無人應答的時候很是郁悶。所以，在這里建議大家選擇一些有實力的公司，空間相對穩(wěn)定的IDC服務商，可以省去很多的麻煩。

 

　　4、網(wǎng)站制作

　　傳統(tǒng)的網(wǎng)站制作從結(jié)構(gòu)設(shè)計到各級頁面呈現(xiàn)在今天已經(jīng)被重構(gòu)，門戶的推出從網(wǎng)站制作到網(wǎng)絡營銷賦予了企業(yè)網(wǎng)站新的生命力。

　　企業(yè)在互聯(lián)網(wǎng)發(fā)展中的3個痛點：

　　1、營銷渠道：無法高效管理多種移動化、社交化的營銷方式，錯失大量商機

　　2、功能擴展：行業(yè)性或個性化的功能擴展需求，無法及時得到滿足

　　3、視覺呈現(xiàn)：缺少專業(yè)設(shè)計團隊，亟待提升企業(yè)形象和產(chǎn)品表現(xiàn)力

　　可以解決以上痛點的3種方式：

　　1、一站式營銷：一個平臺可以滿足所有數(shù)字營銷需求，建站、H5、著陸頁、SEM、DSP、商機管理，等等。

　　2、一鍵同步分享：企業(yè)制作的營銷內(nèi)容，可以一鍵分享到社交平臺、門戶平臺等，比如微信、微博、新聞網(wǎng)站等，從而快速的實現(xiàn)內(nèi)容分發(fā)。

　　3、DIY建站：可視化、可拖拽智能化建站是門戶的特點，用戶甚至可以用1分鐘搭建企業(yè)門戶，而且獨有的H5技術(shù)可以完美的展現(xiàn)企業(yè)品牌。

 

如何提供解決問題中企動力給出了答案

　　5、網(wǎng)站推廣

　　推廣方式有很多種，比如論壇推廣，QQ推廣，百度競價，B2B推廣等等，企業(yè)可以根據(jù)自己的情況選擇合適的推廣渠道，另外值得一提的是中企動力的“大把推”產(chǎn)品，“大把推”利用長尾關(guān)鍵詞的營銷推廣屬于高性價比的推廣方式。

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標簽： 建站 3個問題 預算 信息運營 域名
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