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當(dāng)前位置： 首頁(yè) > 售后 > 藝源智庫(kù)
【SEO優(yōu)化】定向錨文本(高級(jí))
時(shí)間：2018-05-21 18:18:47
文章發(fā)布：
原創(chuàng)作者：夫唯
來(lái)源：互聯(lián)網(wǎng)

錨文本指的是，帶著關(guān)鍵詞的一個(gè)鏈接。如：西安APP開(kāi)發(fā)

在咱們整個(gè)的SEO優(yōu)化過(guò)程中，我們發(fā)現(xiàn)，錨文本起到根本性的作用。如果一定要給SEO一個(gè)簡(jiǎn)單的操作要素，可以簡(jiǎn)單說(shuō)，SEO工作就是不斷的做錨文本。


今天我們要學(xué)會(huì)一個(gè)詞，叫定向錨文本。理解這個(gè)詞，對(duì)我們徹底把SEO做到有指導(dǎo)意義。


先用一個(gè)例子來(lái)說(shuō)明：

我們看這個(gè)URL：http://mabaoeco.com/show/15-436.html 這個(gè)URL要做的兩個(gè)長(zhǎng)尾關(guān)鍵詞是“什么是四處一詞”“四處一詞”。

那么當(dāng)其他的頁(yè)面給這個(gè)URL做錨文本時(shí)，如果確實(shí)采用“什么是四處一詞”“四處一詞”中的某一個(gè)，這個(gè)錨文本就是定向錨文本。


我們創(chuàng)造“定向錨文本”這個(gè)概念主要是要說(shuō)明以下一個(gè)問(wèn)題：

搜索引擎如何判斷一個(gè)網(wǎng)站原創(chuàng)度高？或者一個(gè)網(wǎng)頁(yè)是原創(chuàng)的？

1、如果搜索引擎收錄這個(gè)頁(yè)面時(shí)，他的數(shù)據(jù)庫(kù)里都沒(méi)這篇內(nèi)容，則說(shuō)明是原創(chuàng)的；

2、如果某個(gè)網(wǎng)站，曾經(jīng)發(fā)的絕大部分內(nèi)容都是原創(chuàng)的，則新發(fā)的內(nèi)容也很容易被認(rèn)為是原創(chuàng)的；


另外一點(diǎn)，也是咱們今天要講的，如果這個(gè)網(wǎng)站上的內(nèi)容，都做好了非常細(xì)致的定向錨文本，則這個(gè)網(wǎng)站容易被認(rèn)為是原創(chuàng)的。

如果只是簡(jiǎn)單轉(zhuǎn)載或采集的內(nèi)容，一定不會(huì)做很好的錨文本，更不會(huì)有很精準(zhǔn)的站內(nèi)定向錨文本。


精準(zhǔn)的站內(nèi)定向錨文本，對(duì)網(wǎng)站整體權(quán)重的提升有巨大的幫助！

在平時(shí)的實(shí)踐中，你會(huì)陸續(xù)發(fā)現(xiàn)，那些確實(shí)是人工在編輯，而且做好定向錨文本的網(wǎng)站，往往權(quán)重和排名都非常優(yōu)秀，道理正在于此！


以上要給我們的啟發(fā)是：

要系統(tǒng)做好長(zhǎng)尾關(guān)鍵詞記錄單，把定向錨文本做到更好（即：站內(nèi)的每個(gè)錨文本不是隨便做，而是每個(gè)都認(rèn)真做好定向的錨文本），網(wǎng)站的權(quán)重一定會(huì)非常好。反之，則可能經(jīng)常出現(xiàn)各種受降權(quán)等情況。



相關(guān)的疑問(wèn)：


1、比如：我用“大學(xué)”為關(guān)鍵詞指向到y(tǒng)ysweb.COM，對(duì)我的網(wǎng)站和藝源科技各有什么利弊？

本文開(kāi)頭的例子“西安APP開(kāi)發(fā)”的鏈接指向到藝源科技首頁(yè)就是一個(gè)定向錨文本，如果采用“大學(xué)”為關(guān)鍵詞指向到藝源科技就不是一個(gè)定向錨文本。

不管是不是定向錨文本，對(duì)yysweb.com來(lái)講，都是獲得了一個(gè)外鏈，都是有利的。

但對(duì)你來(lái)講，如果你的網(wǎng)站做了很多這類非定向錨文本，就可能導(dǎo)致搜索引擎對(duì)你網(wǎng)站的信任度降低。

也就是，如果大家都叫某個(gè)人為“小明”，你也要這么叫；如果你總是與其他人唱反調(diào)，搜索引擎只會(huì)懷疑你是否值得看重。

2、看了您的定向錨文本概念，有個(gè)疑問(wèn)請(qǐng)幫忙解釋，這和文章：如何做好站內(nèi)和站外錨文本？中、做站外錨文本時(shí)，注意錨文本的多樣性。會(huì)不會(huì)存在矛盾？怎么把握這個(gè)度？

錨文本多樣性，一般指的是給首頁(yè)的鏈接不要只用一個(gè)錨文本。


如果都不懂SEO，正常的情況是，給你網(wǎng)站首頁(yè)的關(guān)鍵詞是有多樣性的，因?yàn)椴豢赡芷渌木W(wǎng)站給你網(wǎng)站都做那么定向的錨文本，而是很個(gè)性化的錨文本。

比如：一個(gè)網(wǎng)站要鏈接到百度www.baidu.com,可能用“百度”做錨文本，也可能用“百度一下”，也可能用“搜索引擎”等。

所以，為了更自然，讓搜索引擎認(rèn)為你網(wǎng)站的外鏈?zhǔn)谴蠹易匀惶砑拥模o首頁(yè)的鏈接，應(yīng)該是多樣性的。你做外鏈時(shí)，80%給主要的，20%給其他。

請(qǐng)稍微冷靜思考下，錨文本多樣性是為了讓“迷惑”搜索引擎。與咱們以上說(shuō)的定向錨文本并無(wú)矛盾。


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標(biāo)簽： SEO優(yōu)化 定向錨文本 錨文本
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