伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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APP推廣初期會(huì)遇到哪些難題？
時(shí)間：2019-04-18 18:11:33
文章發(fā)布：SEO優(yōu)化
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

　　1：產(chǎn)品上線后，領(lǐng)導(dǎo)要求找400個(gè)免費(fèi)平臺(tái)把產(chǎn)品發(fā)布出去，這樣真的有用嗎?

　　毋庸置疑這樣肯定是有用的，因?yàn)楫a(chǎn)品鋪的越廣也就意味著產(chǎn)品曝光的機(jī)會(huì)多一些，被下載的可能性又多了一些，但是，與其說(shuō)你有那么多的時(shí)間去做這個(gè)工作，不如集中時(shí)間做一下主流渠道的測(cè)試，我們?cè)谠缙贏pp開(kāi)發(fā)推廣的時(shí)候認(rèn)識(shí)只依靠應(yīng)用市場(chǎng)就夠了，用戶也比較精準(zhǔn)，但是現(xiàn)在的應(yīng)用市場(chǎng)很多都是沒(méi)有量的市場(chǎng)，能夠帶給你量的市場(chǎng)也就那么十幾家甚至幾家。所以建議，沒(méi)必要花那個(gè)時(shí)間去做非要鋪滿幾百個(gè)平臺(tái)的工作，而且還有一個(gè)就是有些平臺(tái)不需要你去手動(dòng)上傳，在其他市場(chǎng)有了他們會(huì)自己抓取下載包。

　　2：iOS開(kāi)發(fā)的aso除了積分墻還有什么渠道?

　　ASO是應(yīng)用商店的搜索優(yōu)化，積分墻這種渠道因?yàn)楹?jiǎn)單粗暴被廣受喜歡，但是不僅僅局限在積分墻，地推也可以啊，舉個(gè)例子，你在地推的時(shí)候，假使你的關(guān)鍵詞排在十幾二十幾的位置，這個(gè)時(shí)候有一些真實(shí)的用戶用過(guò)搜索下載到某一產(chǎn)品，這樣的五十個(gè)真實(shí)用戶比你用積分墻一百個(gè)用戶來(lái)的效果更明顯。

　　3：Aso的權(quán)重一共有幾個(gè)?自己推測(cè)還是官方發(fā)布的?

　　我們所說(shuō)的ASO的權(quán)重是一個(gè)不存在的東西，是從早期做SEO的時(shí)候衍生來(lái)的詞語(yǔ)，是一個(gè)相對(duì)概念，百度、蘋(píng)果也沒(méi)有官方說(shuō)有這樣的概念，行業(yè)內(nèi)為了更好的表述用“權(quán)重”這個(gè)詞語(yǔ)。姑且可以分為幾塊：產(chǎn)品自身的權(quán)重，產(chǎn)品整體權(quán)重中的下載，描述，評(píng)論，激活，留存等權(quán)重，還有就是具體一個(gè)關(guān)鍵詞在該產(chǎn)品的權(quán)重等。

　　

64.png


　　4：安卓應(yīng)用市場(chǎng)關(guān)鍵詞熱度可以使用哪些工具查詢 ?

　　目前還未有一款工具能夠時(shí)時(shí)檢測(cè)到具體的一個(gè)關(guān)鍵詞在某一個(gè)安卓應(yīng)用市場(chǎng)的熱度，可以借助百度指數(shù)看一下。另外一個(gè)是可以利用每一個(gè)應(yīng)用市場(chǎng)下拉框選擇關(guān)鍵詞。

　　5：目前地推活動(dòng)來(lái)講，以簡(jiǎn)單粗暴的形式，怎么做才能效果好?

　　地推這種推廣方式被很多人吐槽被做爛的方式但仍有一些公司在堅(jiān)持去做的推廣方式，可見(jiàn)地推并不是很多公司的產(chǎn)品都適合，前段時(shí)間的北京一產(chǎn)品通過(guò)地推的方式獲得很多用戶，但是群主之后對(duì)該產(chǎn)品作了分析，在地推的當(dāng)天和之后的兩天產(chǎn)品迅速走紅，可當(dāng)群主繼續(xù)監(jiān)測(cè)之后發(fā)現(xiàn)從開(kāi)始地推之前無(wú)榜單排名但社交榜單十幾名，銷聲匿跡，總結(jié)一下，社交類的產(chǎn)品泛濫，垂直領(lǐng)域社交更是甚多，其它因素且不說(shuō)，當(dāng)基于這兩點(diǎn)后來(lái)的產(chǎn)品體驗(yàn)不好帶來(lái)的結(jié)果只有這樣。我們總說(shuō)餓了么地推是牛皮癬的方式，哪哪貼的都是餓了么二維碼，但是長(zhǎng)時(shí)間的這樣一個(gè)用戶召喚，徹底改變了一個(gè)用戶的消費(fèi)習(xí)慣的產(chǎn)品才是真的好的推廣方式。


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