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企業(yè)轉(zhuǎn)變經(jīng)營,借助微信小程序快速復(fù)工
時間:2020-02-24 20:17:23
文章發(fā)布:李陽
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

新冠肺炎疫情爆發(fā),全民進(jìn)入抗疫時間。全國多個政務(wù)大廳和醫(yī)療機(jī)構(gòu)陸續(xù)上線疫情服務(wù)小程序為用戶提供服務(wù),不少企業(yè)轉(zhuǎn)變經(jīng)營策略,借助小程序快速“復(fù)工”、著重開展數(shù)字化經(jīng)營。

微信官方最新發(fā)布的數(shù)據(jù)顯示,截至2月8日,政務(wù)行業(yè)、醫(yī)療行業(yè)、教育行業(yè)疫情服務(wù)小程序數(shù)量、用戶均出現(xiàn)不同程度的增長。除此之外,到家服務(wù)類、文娛類、小游戲的相關(guān)小程序用戶活躍度都有了極大提升。

1、政務(wù)+醫(yī)療類疫情服務(wù)小程序達(dá)數(shù)百款

據(jù)微信官方數(shù)據(jù)顯示,截至2月8日,政務(wù)類疫情服務(wù)小程序數(shù)量達(dá)百余款,醫(yī)療類疫情服務(wù)小程序數(shù)量達(dá)數(shù)百款,教育類小程序提供疫情相關(guān)服務(wù)的數(shù)量達(dá)數(shù)百款。同時,用戶訪問也十分活躍,在2020年1月20日至2月8日期間,政務(wù)行業(yè)小程序用戶同比增長近60%;醫(yī)療類小程序訪問用戶同比增長3.47倍,教育行業(yè)小程序用戶同比增長近40%。

2、企業(yè)著重線上經(jīng)營,無接觸服務(wù)助推交易額

為了應(yīng)對疫情,不少零售企業(yè)推出小程序“無接觸”方式配送貨物,不僅可以持續(xù)給用戶提供安全的生活保障,還降低了自身經(jīng)營的風(fēng)險,保證了企業(yè)經(jīng)營工作的正常運(yùn)轉(zhuǎn)。

不出門的宅生活,讓到家類的小程序業(yè)務(wù)量激增。

2020年除夕到初七,小程序生鮮果蔬業(yè)態(tài)交易筆數(shù)同比增長149% ,社區(qū)電商業(yè)態(tài)交易筆數(shù)同比增長322%。以每日優(yōu)鮮小程序為例,從除夕到初六,每日優(yōu)鮮小程序相比去年同期的訂單量則增長309%,實收交易額增長465%。

3、文娛類、在線辦公類小程序使用增長

2020年除夕到初七,文娛類小程序日活躍用戶數(shù)環(huán)比增長80%。為了響應(yīng)國家疫情期間盡量不外出的政策,游戲類小程序較好滿足了用戶的日常娛樂需求,除夕到初七單日用戶數(shù)量環(huán)比增長了53%,部分小游戲增長超10倍。

隨著部分省市逐漸復(fù)工,在線辦公類的小程序使用量有了非常明顯的增長,辦公類小程序在2月3日至2月9日的日活躍用戶數(shù)量環(huán)比增長了385%,部分小程序增長接近20倍。

疫情防控工作仍在進(jìn)行,微信也將持續(xù)關(guān)注疫情動態(tài),開發(fā)更多的能力,以期幫助政府和醫(yī)療機(jī)構(gòu)給用戶提供更多服務(wù),同時也會攜手各行各業(yè)共渡當(dāng)下難關(guān)。

小程序開發(fā)
標(biāo)簽: 新冠肺炎疫情
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