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疫情大考下，互聯(lián)網(wǎng)保險服務(wù)展露多維價值
時間：2020-04-14 09:23:34
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

歷經(jīng)數(shù)月的全民抗疫大戰(zhàn)，最終撥開云霧見月明。在這場抗疫攻堅戰(zhàn)中，保險的保障價值得到了更廣泛人群的認(rèn)知，特別是互聯(lián)網(wǎng)保險不受時間、空間限制的天然價值，以及與醫(yī)療健康 生態(tài)深度結(jié)合所起到的作用，也得到進(jìn)一步凸顯。

4月3日，銀保監(jiān)會財險部下發(fā)《關(guān)于推進(jìn)財險業(yè)務(wù)線上化工作征求意見的函》，就如何推進(jìn)保險線上化征詢意見，并提出到2022年，車險、農(nóng)險、信用保證險、短期意健險等業(yè)務(wù)線上化要達(dá)到80%。這充分說明，疫情期間互聯(lián)網(wǎng)保險的作用在一定層面上得到了監(jiān)管部門的肯定，保險的線上化服務(wù)轉(zhuǎn)型已是大勢所趨。

疫情關(guān)系到每個人的生命健康安全，人們的健康保障需求變得更加迫切。據(jù)中國銀保監(jiān)會在國務(wù)院發(fā)布會上介紹，截至2月24日全行業(yè)累計捐贈總計保額11.58萬億的保險保障。這也在一定側(cè)面反映了疫情下的保險保障需求。

與此同時，疫情使得線下服務(wù)和理賠變得困難，互聯(lián)網(wǎng)保險的線上化服務(wù)走入用戶視野。據(jù)了解，目前泰康在線、眾安在線、安心保險等互聯(lián)網(wǎng)保險企業(yè)，通過加強(qiáng)AI等技術(shù)應(yīng)用，可以實現(xiàn)通過APP、小程序等提交理賠申請、獲得極速理賠。泰康在線在疫情期間（1月20日至3月10日）通過“零接觸、云賠付”的方式，完成賠付13.7萬件，賠付金額高達(dá)2.3億元，最快30分鐘即完成賠付，既方便地提供了疫情期間應(yīng)對風(fēng)險的保險保障，又適應(yīng)了無法開展線下服務(wù)的特殊需求。

疫情之下，除了線上保險，用戶還具有較強(qiáng)的線上醫(yī)療需求。1藥網(wǎng)、微醫(yī)、好大夫在線、春雨醫(yī)生等互聯(lián)網(wǎng)醫(yī)療平臺紛紛提供線上醫(yī)療服務(wù)，在緩解線下醫(yī)療機(jī)構(gòu)壓力的同時，解決用戶疫情期間看病不便的難題。

而值得注意的是，這其中同樣有著互聯(lián)網(wǎng)保險企業(yè)的身影。近年來逐漸有保險企業(yè)開始深入大健康產(chǎn)業(yè)，并通過與醫(yī)療健康體系的結(jié)合，為用戶聚集更優(yōu)質(zhì)的醫(yī)療資源，打造更多樣的健康增值服務(wù)。據(jù)了解，在集團(tuán)優(yōu)勢下，泰康在線自建醫(yī)生團(tuán)隊，通過微信小程序為用戶提供視頻問診服務(wù)，30S即可線上接通5年以上全科醫(yī)生，疫情期間服務(wù)5星好評率高達(dá)99.17%，用戶問診的問題大多集中在呼吸道疾病，占比高達(dá)47.6%，有效降低了線下醫(yī)院的工作負(fù)荷，和政府及社會開展疫情隔離工作的壓力。

而通過“保險+醫(yī)療”提供健康管理服務(wù)，已獲得了來自政策層面的有力支持。今年1月，為滿足人民群眾在健康、養(yǎng)老、教育方面的保險保障需求，銀保監(jiān)會、發(fā)展改革委等13個部門聯(lián)合發(fā)布《關(guān)于促進(jìn)社會服務(wù)領(lǐng)域商業(yè)保險發(fā)展的意見》，明確表態(tài)將提高健康管理費用在健康保險保費中的列支比例，推動健康保險與健康管理融合發(fā)展。

在政策引導(dǎo)和市場需求的支撐下，互聯(lián)網(wǎng)保險行業(yè)呈現(xiàn)出快速發(fā)展的跡象。據(jù)相關(guān)披露數(shù)據(jù)顯示，2020年前兩個月眾安在線保費收入同比增長55%，泰康在線更是增長高達(dá)272.5%。華泰證券非銀分析師陶圣禹也樂觀表示，“中長期來看，當(dāng)前疫情或是催化劑，催生互聯(lián)網(wǎng)保險加速發(fā)展。

業(yè)內(nèi)人士認(rèn)為，疫情之后，國人對于健康將會有更深的認(rèn)知，會更加注重自身健康管理。而展露優(yōu)勢且不斷蛻變的互聯(lián)網(wǎng)保險業(yè)，也將迎來新一輪發(fā)展。

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