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極致洞察發(fā)布AI+教育行業(yè)發(fā)展報告 掌門1對1精準(zhǔn)教學(xué)為個性化教育提效
時間：2020-05-23 09:44:47
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

近年來，人工智能技術(shù)賦能各行各業(yè)高速穩(wěn)定發(fā)展，教育行業(yè)成為率先受AI技術(shù)深遠(yuǎn)影響的領(lǐng)域之一，已成為“新基建”的核心板塊和國際競爭的新焦點(diǎn)?！缎乱淮斯ぶ悄馨l(fā)展規(guī)劃》明確指出應(yīng)逐步開展全民智能教育項(xiàng)目。近日，極致洞察發(fā)布《2020“AI+教育”行業(yè)發(fā)展及投資報告》，針對“AI+教育”市場規(guī)模及發(fā)展現(xiàn)狀、企業(yè)各賽道應(yīng)用場景整體發(fā)展等問題進(jìn)行市場調(diào)研和數(shù)據(jù)分析，深刻解讀“AI+教育”行業(yè)未來發(fā)展趨勢。

報告指出，我國“AI+教育”已經(jīng)由單點(diǎn)突破進(jìn)入系統(tǒng)化和個性化階段，極為火熱的在線K12 培訓(xùn)賽道已形成強(qiáng)者恒強(qiáng)的競爭格局。我們梳理掌門教育等在線教育頭部企業(yè)的AI布局發(fā)現(xiàn)，通過AI技術(shù)賦能，不斷為用戶提供更具個性化和針對性的教學(xué)服務(wù)，已成為企業(yè)獲得用戶認(rèn)可和長遠(yuǎn)進(jìn)步的普遍選擇。

市場規(guī)模逐年擴(kuò)大并保持高增速，AI技術(shù)與教育結(jié)合應(yīng)重點(diǎn)關(guān)注個性化

隨著企業(yè)對人工智能探索的不斷深入，AI的場景化落地成為關(guān)鍵，AI技術(shù)紅利期到來，我國AI教育的市場的規(guī)模也在大幅增長。FirstInsight極致洞察數(shù)據(jù)顯示，2018 年“AI+教育”的行業(yè)增速已經(jīng)達(dá)到了 116.77%， 2020 年涉及人工智能概念的教育市場規(guī)?？蛇_(dá)到約 2000 億元，并保持較高的增速水平。

值得注意的是，在與科技不斷融合的進(jìn)程中，教育始終是核心，科技是手段，要“以人為本”，創(chuàng)變高效、快樂的教學(xué)場景。掌門教育創(chuàng)始人兼CEO張翼表示，“教育機(jī)構(gòu)不應(yīng)該僅僅標(biāo)榜科技，而是要看中科技在教育場景下的落地結(jié)合。教育中“人”的因素永遠(yuǎn)是第一位的，真正的科研必須要適配學(xué)生的需求。真人教師的作用不可替代，教育發(fā)展中科技的加持在于釋放更多教師的潛能?！?/p>

目前，AI+教育” 的商業(yè)模式分為 To B和To C兩種，To B端以賦能培訓(xùn)機(jī)構(gòu)、進(jìn)公辦校為主 ；而ToC 最直接的形式則是在線直播課，除利用情緒識別、圖像語言處理技術(shù)外還加入了評測技術(shù)。值得一提的是，純 AI 課程往往是單向傳播，互動性相對較差，相對直播課與面授課緊密程度差，對于學(xué)習(xí)力自驅(qū)力和專注力普遍性較弱的中小學(xué)生而言難度較高。因此，企業(yè)在發(fā)展與AI 技術(shù)的結(jié)合上，關(guān)注重點(diǎn)應(yīng)該是個性化學(xué)習(xí)。

以核心技術(shù)搭建優(yōu)勢壁壘，促進(jìn)AI技術(shù)場景化落地

無論出于哪條賽道，在線教育AI落地后的未來發(fā)展方向，都需要搭建自身的優(yōu)勢壁壘，構(gòu)建核心驅(qū)動力，才能讓AI在融合中真正釋放教育實(shí)效，獲得用戶認(rèn)可。“AI+教育”的應(yīng)用場景可分為直接作用于教學(xué)環(huán)節(jié)、輔助教學(xué)過程以及教學(xué)管理。掌門教育目前已經(jīng)搭建起完整的在線教育智能化體系路徑，實(shí)現(xiàn)了“AI in all”的互動教學(xué)方式，以科技串聯(lián)起智能化管控全流程，為孩子的高效學(xué)習(xí)打造正向循環(huán)。

如果將AI的場景化落地比作“煉金”，那么數(shù)據(jù)是礦，算法是爐子，算力是火，掌門教育將三者有機(jī)結(jié)合，讓AI這塊“真金”發(fā)揮出最大的作用。數(shù)據(jù)顯示，掌門教育智能化平臺視頻模塊切片已突破 10 萬，AI課件達(dá)到 120 萬，匹配各省各學(xué)科AI題庫達(dá)到 2000 萬，全學(xué)科 12 萬知識顆粒， 32 萬在線知識元切片包含概述、知識點(diǎn)、例題和考點(diǎn)。掌門教育的課堂板書數(shù)據(jù)已達(dá)到 1000 萬TB，教學(xué)月語音時長達(dá)到 500 萬小時，真正讓AI技術(shù)賦能“千人千面”的個性化教育。龐大的數(shù)據(jù)池強(qiáng)勢助力人工智能技術(shù)在教學(xué)全程的滲透融合，也成為掌門教育在行業(yè)內(nèi)最突出的優(yōu)勢壁壘。

在AI技術(shù)為教育智能化賦能層面，掌門教育已經(jīng)優(yōu)化3. 0 智能化教學(xué)體系，完善貫穿課前、課中、課后三維一體化的掌門智能化教學(xué)鏈條，為學(xué)生提供個性化的定制教學(xué)服務(wù)。課前，多元智能動態(tài)測評系統(tǒng)提供動態(tài)化、精準(zhǔn)性、全方位的學(xué)習(xí)測評，便于學(xué)生和老師進(jìn)行及時調(diào)整，實(shí)現(xiàn)教與學(xué)的極致個性化；課中，掌門自主研發(fā)的“掌芯”課件依托海量知識切片，充分了解學(xué)生的能力維度，幫助老師更有針對性地引導(dǎo)學(xué)生；課后，智能作業(yè)系統(tǒng)對學(xué)生的課堂數(shù)據(jù)進(jìn)行分析，同時結(jié)合AI題庫資源精準(zhǔn)地為學(xué)生推送課后作業(yè)題目。學(xué)生和老師都可根據(jù)相應(yīng)數(shù)據(jù)分析，不斷優(yōu)化學(xué)習(xí)路徑，提高教學(xué)實(shí)效。在億歐智庫發(fā)布的《COVID- 19 對教育行業(yè)影響分析報告》中，掌門 1 對 1 個性化教學(xué)再次收獲用戶贊譽(yù)，繼付費(fèi)用戶上漲300%后，交出了單月課耗 5 億的成績單。

除此之外，通過科技實(shí)現(xiàn)管理的標(biāo)準(zhǔn)化和高效率，從而“降本增效”，也是在線教育企業(yè)AI深度融合教育的必由之路。根據(jù)公開資料顯示，掌門教育通過大數(shù)據(jù)和AI技術(shù)為師生進(jìn)行精準(zhǔn)畫像和智能匹配，不斷提高師生之間的適配度；利用人臉識別，墨水筆識別技術(shù)和智能作業(yè)批改系統(tǒng)將學(xué)生的課堂表現(xiàn)透明化，并幫助教師進(jìn)行智能備課、作業(yè)精準(zhǔn)推送和智能批改，免去重復(fù)低效勞作，徹底釋放教師的潛能，從而提升運(yùn)營和管理效率，讓模式“輕”起來。

我國新基建走在發(fā)展的高速路上，5G已經(jīng)開始被廣泛鋪設(shè)溝通，教育大數(shù)據(jù)中心建設(shè)更加游刃有余?！癆I+教育”已經(jīng)在政策規(guī)范、資本環(huán)境及黑天鵝事件等多重因素的影響下向成熟化和普適化不斷行進(jìn)。對于在線教育企業(yè)而言，AI與教育深度融合的關(guān)鍵就在于實(shí)現(xiàn)教學(xué)的個性化、標(biāo)準(zhǔn)化，不斷促進(jìn)AI在教育中的場景化落地。作為優(yōu)秀行業(yè)案例，掌門教育已經(jīng)擁有 4000 萬注冊用戶，服務(wù)范圍覆蓋全國 600 個省市縣，未來將繼續(xù)讓AI應(yīng)用于學(xué)習(xí)鏈條的各個環(huán)節(jié)中，沉淀、分析、運(yùn)用數(shù)據(jù)，打造全方位多維度的應(yīng)用，實(shí)現(xiàn)讓教育共享智能。

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