伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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“魏則西事件”后續(xù), 國家給了百度 22 天的時間
時間：2016-05-09 09:36:40
文章發(fā)布：
原創(chuàng)作者：未知
來源：互聯(lián)網

 

今天下午，國家網信辦、國家工商總局、國家衛(wèi)生計生委和北京市有關部門公布了針對百度公司的調查結果。

調查組認為，百度搜索相關關鍵詞競價排名結果客觀上對魏則西選擇就醫(yī)產生了影響，百度競價排名機制存在付費競價權重過高、商業(yè)推廣標識不清等問題，影響了搜索結果的公正性和客觀性，容易誤導網民，并提出了 3 點整改意見：

 

一、立即全面清理整頓醫(yī)療類等事關人民群眾生命健康安全的商業(yè)推廣服務。即日起，對醫(yī)療、藥品、保健品等相關商業(yè)推廣活動，進行全面清理整頓，對違規(guī)信息一經發(fā)現(xiàn)立即下線，對未獲得主管部門批準資質的醫(yī)療機構不得進行商業(yè)推廣。

二、改變競價排名機制，不能僅以給錢多少作為排位標準。立即調整相關技術系統(tǒng)，在 2016 年 5 月 31 日前，提出以信譽度為主要權重的排名算法并落實到位；對商業(yè)推廣信息逐條加注醒目標識，并予以風險提示；嚴格限制商業(yè)推廣信息比例，每頁面不得超過 30%。

三、建立完善先行賠付等網民權益保障機制。暢通網民監(jiān)督舉報渠道，提高對網民舉報的受理、處置效率；對違法違規(guī)信息及侵害網民權益行為，一經發(fā)現(xiàn)立即終止服務；建立完善相關機制，對網民因受商業(yè)推廣信息誤導而造成的損失予以先行賠付。

到目前為止，留給百度按規(guī)定修改排名算法的時間只剩下了 22 天，而針對醫(yī)療、藥品、保健品等相關業(yè)務進行的推廣則會直接影響到百度的收益，畢竟醫(yī)療和保健品廣告一直都是百度的收入來源。“魏則西事件” 爆發(fā)前夕，百度發(fā)布 2016 年的第一季度財報。財報顯示，第一季度總營收為人民幣 158.21 億元，同比增長 24.3%。

根據(jù)第一財經報道，百度 CFO 李昕晢在財報電話會議上回答了中金分析師提出的問題—— “貴公司的廣告業(yè)務中，排名前五的廣告客戶來自于哪些領域?”，李昕稱：“主要來說，排名靠前的廣告客戶來自于本地服務、零售、醫(yī)療、教育和金融服務等行業(yè)。”

百度 CFO 李昕，圖片來自：新浪科技

網信辦這份整改意見目前只適用于百度一家搜索引擎，而且比較簡單，沒有提出更詳細的整改方法，賠償方案的制定也有賴百度自己的悔過態(tài)度。官方文件透露，國家網信辦將于近期在全國開展搜索服務專項治理，加快出臺《互聯(lián)網信息搜索服務管理規(guī)定》，工商總局也將出臺《互聯(lián)網廣告管理暫行辦法》，進一步規(guī)范互聯(lián)網廣告市場秩序。

雖然具體的法規(guī)及其條款還處于完全未知狀態(tài)，但愛范兒推測整改意見第二點規(guī)定的推廣信息比例 “每頁面不得超過 30%”，以及受害網民賠償制度、醫(yī)療機構推廣限制或許將成為正式法規(guī)中不容或缺的部分。

圖片來自：YouTube

百度方面也提供了官方回應，將根據(jù)調查組的整改要求，從如下六個方面全面落實：

立即全面審查醫(yī)療類商業(yè)推廣服務，對未獲得主管部門批準資質的醫(yī)療機構堅決不予提供商業(yè)推廣，同時對內容違規(guī)的醫(yī)療類推廣信息（含藥品、醫(yī)療器械等）及時進行下線處理。并落實軍隊有關規(guī)定，即日起百度停止包括各類解放軍和武警部隊醫(yī)院在內的所有以解放軍和武警部隊名義進行的商業(yè)推廣。

對于商業(yè)推廣結果，改變過去以價格為主的排序機制，改為以信譽度為主，價格為輔的排序機制；

控制商業(yè)推廣結果數(shù)量，對搜索結果頁面特別是首頁的商業(yè)推廣信息數(shù)量進行嚴格限制，每頁面商業(yè)推廣信息條數(shù)所占比例不超過 30%；

對所有搜索結果中的商業(yè)推廣信息進行醒目標識，進行有效的風險提示；

加強搜索結果中的醫(yī)療內容生態(tài)建設，建立對醫(yī)療內容的評級制度，聯(lián)合衛(wèi)計委、中國醫(yī)學科學院等機構共同提升醫(yī)療信息的質量，讓網民獲得準確權威的醫(yī)療信息和服務；

繼續(xù)提升網民權益保障機制的建設，增設 10 億元保障基金，對網民因使用商業(yè)推廣信息遭遇假冒、欺詐而受到的損失經核定后進行先行賠付。

根據(jù)網易科技的報道，百度在聯(lián)合調查組監(jiān)督下，已對全部醫(yī)療類（含醫(yī)療機構、醫(yī)藥器械、藥品等）機構的資質進行了重新審核，對 2518 家醫(yī)療機構、1.26 億條推廣信息實現(xiàn)了下線處理。

這六個方面雖然看起來很全面，但本質上也可以跟上述的 3 點整改意見一一對應，不少即將落實的決策本來就是一個高質量的搜索引擎應該遵守的行事準則，比如建立以信譽度為主，價格為輔的排序機制，下線違規(guī)的推廣信息。

 

自從 “魏則西事件” 引爆國內互聯(lián)網后，無論是百度還是其他搜索引擎都在不斷強調自己在該事件之后如何 “改過自新”。先有 360 在 5 月 3 日宣布放棄消費者醫(yī)療商業(yè)推廣業(yè)務，后有搜狗發(fā)布了搜狗搜索的新功能 “搜索明醫(yī)”，今天又有百度的 “六個方面”?；ヂ?lián)網巨頭圍繞搜索展開的公關宛如一部宮斗劇，以至于自媒體人闌夕在微博上說：

 

陳年的「深度反思」，張朝陽的「痊愈復出」，賈躍亭的「生態(tài)化反」，周鴻祎的「不碰醫(yī)療」——互聯(lián)網行業(yè)的四大生理性周期。

對于無縫不鉆的互聯(lián)網行業(yè)，有監(jiān)管總是好的。魏則西事件已成過去，媒體和民眾已經批判過，各種互聯(lián)網公司也澄清、公關過，眼下我們所有人，以及網信辦等政府部門更應該關注的是如何凈化互聯(lián)網搜索引擎，并讓真正害人的莆田系醫(yī)院得到應有的懲處。

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