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為什么那么多偽需求的項(xiàng)目，照樣有投資人愿意投資？
時(shí)間：2016-02-23 08:40:37
文章發(fā)布：
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

難道創(chuàng)業(yè)就不能多點(diǎn)實(shí)質(zhì)，少點(diǎn)雞湯?

如今打開新聞網(wǎng)站跳出的便是：大眾創(chuàng)業(yè)，萬眾創(chuàng)新，創(chuàng)業(yè)其實(shí)并不難，90后CEO榮獲千萬融資，XXX項(xiàng)目估值上億，以及各種鼓勵(lì)創(chuàng)業(yè)的文章等等，并且下面評論點(diǎn)贊一片。看完之后，都感覺創(chuàng)業(yè)真的很容易，三五人一伙，奇思妙想個(gè)idea，做個(gè)PPT就能拿到幾百萬的投資。難道創(chuàng)業(yè)真的如同網(wǎng)上那些文章所說的那么容易?

先給各位講一個(gè)案例，我有一個(gè)朋友是做工業(yè)市場那塊的，他告訴我：從13年到現(xiàn)在連續(xù)三年整個(gè)中國的工業(yè)市場疲軟，大量民營企業(yè)倒閉破產(chǎn)，尤其是銷售行業(yè)。他公司的客戶幾乎都是工廠，客戶效益年年下滑，根本沒錢更新設(shè)備，可謂如今三年一年不如一年。有時(shí)候我也會(huì)問他，工業(yè)市場居然到了如此地步，為啥新聞上沒看到過相關(guān)報(bào)道？他只對我無奈的笑了笑。

我上面所說是實(shí)業(yè)，也許有人會(huì)說，如今已經(jīng)是互聯(lián)網(wǎng)的時(shí)代了，對于如今的互聯(lián)網(wǎng)創(chuàng)業(yè)，大多數(shù)人都還是有點(diǎn)無知的，所謂的互聯(lián)網(wǎng)創(chuàng)業(yè)都是炒概念，從西少爺肉夾饃到黃太吉，再到雕爺牛腩，還有眾多的團(tuán)購網(wǎng)站等等，除了燒錢以外，有哪個(gè)有技術(shù)含量或者核心競爭力的?

如今的互聯(lián)網(wǎng)，有許多的創(chuàng)意是通過過度炒作出來的偽需求，玩過資本游戲的創(chuàng)業(yè)者想必都比較清楚這事，但為什么還會(huì)有人愿意砸錢？這背后的原因就在于“炒”上面。舉個(gè)例子，假設(shè)張三在創(chuàng)業(yè)做一個(gè)名為“滴滴叫雞”的項(xiàng)目，在創(chuàng)業(yè)前期，張三通過大肆的炒作，引來各種媒體報(bào)道，之后被天使投資人李四看中，投資100萬天使輪，占其百分之十的股份。后張三拿到天使輪之后，對外公開天使輪融資千萬，后張三繼續(xù)通過炒作，三個(gè)月后成功拿到王五的Pre-A輪，此時(shí)項(xiàng)目估值五千萬，這時(shí)天使投資人李四選擇退出，因Pre-A輪股權(quán)稀釋了百分之二，目前只有百分之八的股權(quán)，按估值等比換取相對于的回報(bào)，也就是400萬。好了，天使投資人李四投資100萬，三個(gè)月后拿到400萬，收益翻四倍?？赡苓@個(gè)案例比較夸張，但大概的情況就是這樣，這也就是為什么那么多偽需求的項(xiàng)目，照樣有投資人愿意投資。

我記得曾經(jīng)有個(gè)天使投資人告訴過我：在中國，天使投資人才3000來個(gè)，并且每個(gè)天使投資人一個(gè)月至少收到200份左右的BP，然后從200個(gè)中篩選出10到15個(gè)左右進(jìn)行面談，確定投資1-2個(gè)。中國有上千萬的創(chuàng)業(yè)者，需要天使融資的大概在600萬左右的人群，然而天使投資人只有3000個(gè)，有多少人能從這600萬人中脫穎而出，并且從3000個(gè)天使投資人中找到自己的那個(gè)投資人?

對于創(chuàng)業(yè)，困難的不僅僅是融資，合伙人這塊也是個(gè)非常大的難題，網(wǎng)上也經(jīng)常會(huì)有報(bào)道某公司因?yàn)槔娣峙洳痪瑢?dǎo)致創(chuàng)始人和合伙人撕逼之類的新聞。找到個(gè)好的合伙人，即使第一個(gè)項(xiàng)目失敗，照樣可以進(jìn)行第二個(gè)項(xiàng)目，但是一旦確定合伙人后，發(fā)現(xiàn)不合適，不僅項(xiàng)目沒做成，還浪費(fèi)一大把時(shí)間。

從古至今，創(chuàng)業(yè)成功概率就非常的小，馬云當(dāng)年也是接受了孫正義的投資才有今天，假設(shè)當(dāng)年孫正義沒有投資馬云，誰也不知道還會(huì)不會(huì)有如今的阿里巴巴。不管是BAT還是現(xiàn)在的小米、美團(tuán)、滴滴、餓了么等等，他們有幾個(gè)不是從下水道爬出來的?

少點(diǎn)雞湯，多點(diǎn)實(shí)質(zhì)，踏踏實(shí)實(shí)才是硬道理。創(chuàng)業(yè)不適合每個(gè)人，尤其不適合那些只喝雞湯才有動(dòng)力的人。創(chuàng)業(yè)只有一種人會(huì)成功，那就是不創(chuàng)業(yè)就會(huì)死的人。

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