杏吧app下载，关婷娜被揉胸视频直播，杏吧之春暖花开有你

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拿了創(chuàng)紀錄的33億美元，新美大真能撐到2年后上市？
時間：2016-01-21 08:37:35
文章發(fā)布：
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

美團點評宣布完成了33億美元的新一輪融資，融資后估值超過180億美元。本輪融資創(chuàng)造了全球未上市公司單筆融資紀錄，也打破了去年滴滴快的創(chuàng)造的30億美元的融資記錄。至此，美團點評成為國內O2O公司。

一份融資文件顯示，新美大預計在未來2-3年內啟動上市，上市后估值將達800億美元。

燒錢不是美團點評的唯一問題

去年10月份，以不再持續(xù)無休止的燒錢和擴大市場占有率為目的，美團和大眾點評終于走到了一起。合并之后，在品牌曝光和獲客上都有了顯著提升。畢竟對于其背后的投資人來說，賺錢才是重要的。

自美團和大眾點評成立以來，累積融資金額高達57億6400萬美金。嗯，這筆錢基本是都虧掉了——2015年虧損高達上百億元人民幣，兩家公司在2015年初融到的15億美金在不到一年的時間里就燒的無影無蹤。

當然，燒的錢也不是完全不見了蹤影，至少燒出了兩家合起來在本地生活領域85%的市場占有率。然而市占率并不能吃，掙不到錢誰也不買單。在合并之前，美團曾到華爾街尋求資金來源，結果受到美國資本市場的一直看空，據(jù)說這一件事直接導致了美團點評的合并。

不想再燒錢的出發(fā)點是好的，不過在本地生活的漫長戰(zhàn)線上，仗還遠遠沒有打完，燒不燒錢不是新美大一家說了算。

在大家熟悉的外賣領域：

美團雖然在前三季度占市場份額排名第一。而在11月份和12月份，餓了么以34.1%市場份額以微弱優(yōu)勢超過美團外賣。在外賣這一細分市場上，美團和餓了么的競爭才剛剛開始。哦，對了，還有百度200億注資的百度糯米呢

在大家比較熟悉的電影票領域：

微影時代也完成了15億融資，阿里電影票更是有阿里撐腰。另外，還有大家沒有那么熟悉的美團到店和婚嫁業(yè)務，里面也是有大批強勁對手虎視眈眈。

多線作戰(zhàn)的新美大，縱然有33億美金撐腰，但在血海一片的市場里也不過是一朵小浪花。更何況美團點評合并后的內部事務還沒有理清楚，就要對抗外來強敵，美團點評急需解決的問題，遠不止燒錢這么簡單。

內外交困的新美大

合并后的第一大困難，當然是內部團隊結構。

2015年11月13日，3天前宣布離開離任的大眾點評創(chuàng)始人張濤，與其他創(chuàng)始人抱頭痛哭的照片讓人唏噓不已。背后的故事是大眾點評創(chuàng)業(yè)5元老幾乎悉數(shù)離開，美團系在新公司掌握了絕對優(yōu)勢。

與此同時，新公司的全面合并也在悄然展開，有消息放出，新公司運轉良好，在架構上 “已經(jīng)打通了”。具體的人員分工是：

在三四線城市，以美團的核心團隊為主，由點評成員融入，而在廣告、餐飲板塊乃至一線城市的團購，是以點評團隊為核心，因為點評的團購在北上廣還占據(jù)很大份額。

然而，點評成員產(chǎn)生 “合并之后自己變得更渺小” 的抱怨不絕于耳，是否能夠真正兌現(xiàn)“品牌獨立性、不裁員”的承諾，實在很難說。

比內部格局更難擺平的，當然是“神仙”背后的巨頭之爭。

O2O公司們獨立上市的美夢已經(jīng)被現(xiàn)實敲醒——騰訊投資了大眾點評和餓了么，阿里收購了口碑網(wǎng)并投資了美團網(wǎng)，騰訊在阿里之后投資了美團點評，阿里在騰訊之后投資了餓了么。這些曾經(jīng)野心勃勃，想要撐起中國互聯(lián)網(wǎng)第四極的名字，還是被招了安。

美團本輪融資后，騰訊持有20%的股份，并入駐了多名騰訊系高管。而阿里僅持有7%的股份，失去了話語權，阿里甚至還在考慮出售股份。阿里前不久斥12.5億美金投了餓了么，阿里左手口碑，右手餓了么，一起對付美團，美團并不占優(yōu)勢。

與AT相比，百度好像一個局外人，只是專心收購了糯米網(wǎng)并專心運營好自己的百度糯米。百度的專心讓他陷入了被動，手里的籌碼無法跟阿里和騰訊抗衡，這對于百度外賣和百度糯米來說，并不是一個好消息。

別忘了百度系的攜程去哪兒也在覬覦美團點評的地位，多線作戰(zhàn)的美團也不可小看百度這個對手。不過百度此時還在忙著解決買貼吧的公關問題，大概還沒心思對付阿里和騰訊。

巨頭們心懷鬼胎，在O2O的大戰(zhàn)場上已經(jīng)蓄勢待發(fā)。然而，曾經(jīng)的先行者們，只能以棋子的身份參戰(zhàn)。BAT的壟斷繼續(xù)在移動互聯(lián)網(wǎng)時代延續(xù)。

美團的出路只有IPO嗎?

這筆融資之后，王興又一次說要上市了。

這實在不是新鮮話，在美團點評合并之前，就屢屢傳出IPO消息。如今在合并后，雙方的市場份額、公司估值大幅提升，對未來IPO非常有利。當然，如果再不上市，恐怕除了BAT再也沒有什么人愿意且有能力給他們買單了。

當然，合并后，新公司的規(guī)模還是非?？捎^的。在全國覆蓋超過 2800 個市、縣、區(qū)，服務 300 萬商戶，日訂單量突破 1000 萬單，移動端月度活躍用戶超 1.5 億，年購買用戶近 2 億。除了合并原有的酒店、電影、外賣等事業(yè)部外，還做出了一些改變：

1，開通企業(yè)及服務“商企通”，為商務招待、團隊建設、員工福利提供管理服務;

2，砍掉包括上門家政、干洗等上門服務和早餐等雞肋業(yè)務。

不過，還是那句老話，縱然規(guī)?？植?，但不掙錢的公司資本市場總是很難看好。

雖然O2O市場參與競爭的企業(yè)越來越少，燒錢仍是O2O的主要模式。美團點評的當務之急是盡快尋找盈利模式，實現(xiàn)良性發(fā)展，O2O不能通過無休止的補貼來維持商業(yè)模式的延續(xù)。挖掘盈利增長形勢并迅速擴張，才是美團點評應該思考的事情。

美團點評在O2O領域多線作戰(zhàn)，很容易顧此失彼，想要在這場戰(zhàn)爭中保持不敗，就一定要鞏固自身優(yōu)勢，形成體系競爭方式再擴張到全方位的服務中去。否則，稍有不慎就會被競爭對手滅掉。

回憶團購鼻祖Groupon曾被華爾街拋棄的先例，美團點評如果真想IPO，還真的要多思量!

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