伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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盤點電商發(fā)展模式 美樂樂O2O模式樹立標桿
時間：2012-07-17 10:33:38
文章發(fā)布：
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)
      對現(xiàn)代社會的人們來說，網(wǎng)絡(luò)購物早已不再陌生，這個在中國出現(xiàn)僅僅十余年的詞匯，在如此短暫的時間就顛覆了許多人購物模式，不得不說是一個奇跡。而如今，其更以風(fēng)卷殘云之勢襲擊著中國的消費市場，連年增長的銷售額，越來越多的網(wǎng)購用戶，使中國逐漸成為全世界網(wǎng)絡(luò)購物增長快的國家。通過對我國電子商務(wù)每一階段發(fā)展的分析，我們可以挖掘出隱藏在其飛速發(fā)展背后的秘密。
第一階段：快消品成為先行者
電子商務(wù)在我國發(fā)展的歷史并不悠久，真正走入到人們視線中是新世紀淘寶、當當?shù)染W(wǎng)絡(luò)平臺的成立，消費者第一次可以通過互聯(lián)網(wǎng)來購買商品。
淘寶與當當在某種程度上代表了電子商務(wù)最初的經(jīng)營種類即快消品。直至現(xiàn)在，小件商品依舊是電商企業(yè)普遍的交易產(chǎn)品。這是由于以下兩個原因決定的：一、快消品消費者覆蓋面廣泛。最初網(wǎng)絡(luò)上所經(jīng)營的產(chǎn)品為衣物、生活用品等快消品，這類產(chǎn)品的消費者存在于社會上的各個角落，網(wǎng)絡(luò)的簡易便捷使其很快在人們當中擴展開來。發(fā)展到如今，早已有人把網(wǎng)絡(luò)購物當成其主要的購物模式。二、高性價比也是吸引消費者眼球的手段。一件在商場中標價99元的T恤在網(wǎng)上只要55元，一本38元的書在網(wǎng)上六五折出售，不需要消費者走進商場挑選，只需要輕輕滑動鼠標，性價比優(yōu)異的產(chǎn)品就送到了消費者的手中。
經(jīng)過十余年的發(fā)展，盡管電子商務(wù)市場在不斷的擴大，但是快消品在網(wǎng)絡(luò)購物中所占份額卻依舊無可撼動。
第二階段：3C產(chǎn)品進軍市場
隨著我國電子商務(wù)市場日趨成熟，被搬上電商平臺的消費產(chǎn)品種類越來越豐富，3c產(chǎn)品大舉進入電商領(lǐng)域已成為一個不可逆轉(zhuǎn)的趨勢。而近年來，我國3c產(chǎn)品網(wǎng)絡(luò)購物增長迅速。中國電子商務(wù)研究中心數(shù)據(jù)監(jiān)測顯示：2011年3C網(wǎng)購市場交易規(guī)模達1681.2億元，同比增長80%。預(yù)計到2013年3C網(wǎng)絡(luò)購物市場規(guī)模將達3513.7億元。如此快的發(fā)展速度不僅僅讓普通消費者震驚，同時觸動了各大傳統(tǒng)企業(yè)的神經(jīng)，傳統(tǒng)家電企業(yè)的代表蘇寧與國美紛紛宣布加入3c網(wǎng)絡(luò)商城中，企圖分得一杯羹。
通過對3c電商市場的分析我們不難得出這個市場的一些特點：一、在3c產(chǎn)品的消費者中男性所占比例略高，總體上來說消費者的學(xué)歷、收入水平等比一般的網(wǎng)購消費者高；二、選擇網(wǎng)購的消費者多集中在經(jīng)濟較為發(fā)達的城市，這主要與大城市相關(guān)的配套服務(wù)設(shè)施更為完善有關(guān)；三、消費者在選擇3c產(chǎn)品的網(wǎng)購平臺時，品牌往往成了其為看中的因素；四、3c網(wǎng)購市場發(fā)展空間巨大，盡管目前我國3c市場山寨產(chǎn)品、水貨橫行，但是依舊無法阻止其連年增長的市場份額，消費者對于網(wǎng)購3c產(chǎn)品的接受程度越來越高。如今3c產(chǎn)品與服裝形成了我國網(wǎng)購市場的核心內(nèi)容。
第三階段：家具類大件商品進軍電子商務(wù)領(lǐng)域
隨著互聯(lián)網(wǎng)的迅速發(fā)展與國內(nèi)電子商務(wù)的成熟，如今進入電商領(lǐng)域的企業(yè)早已突破了人們傳統(tǒng)的認識，網(wǎng)購家具等大件商品也逐漸被人們所接受，因此，大件商品進入電子商務(wù)領(lǐng)域就成了自然。
家住成都市的新婚夫婦小王與小張都是80后，平日喜歡上網(wǎng)購物，此次婚房的布置過程大部分家具都通過網(wǎng)購?fù)瓿傻?。小王表示，裝修時太忙沒有時間去市場逛，網(wǎng)絡(luò)上家具的性價比比較高，選購的款式很豐富，選擇的也都是信譽比較好的賣家，因此質(zhì)量方面并不擔(dān)心。
而在電子商務(wù)發(fā)展模式的探索上也有了新的突破。如今，美樂樂所堅持的O2O經(jīng)營模式已經(jīng)成為了電商發(fā)展的新趨勢。越來越多的傳統(tǒng)企業(yè)開始大力興建體驗館，通過提升用戶體驗來爭奪市場。實際上堅持O2O模式，必須轉(zhuǎn)變經(jīng)營思維，要將傳統(tǒng)實體店的作用做變革。體驗館的主要職能不應(yīng)是銷售產(chǎn)品，實際上更多提供的是一種用戶體驗，通過對賣場的布置以及銷售人員周到的服務(wù)等，使消費者能夠更加了解產(chǎn)品的品質(zhì)。體驗館的建立將消費者從線上引向線下，形成了這種線上與線下相結(jié)合的經(jīng)營，打破了網(wǎng)絡(luò)所存在的壁壘，消除了網(wǎng)購所存在的疑慮。
對經(jīng)營家具這種大型商品的電子商務(wù)公司來說，如何實現(xiàn)服務(wù)本地化是擺在他們面前的一大難題，而O2O模式的興起正解決了這一困擾。消費者購買商品之后，一系列的售后服務(wù)如送貨、安裝等，都可以與當?shù)氐捏w驗館聯(lián)系完成，省去了許多不必要的麻煩，而體驗館的服務(wù)做得好，也會在消費者心中形成長期的回望，在一定程度上會促進二次消費的形成。
通過對電商在我國的發(fā)展過程的總結(jié)，我們不難發(fā)現(xiàn)其每一步的發(fā)展都與消費者的需求密切相關(guān)。相關(guān)產(chǎn)業(yè)的同步發(fā)展，更使得電商在我國取得了飛速的發(fā)展，并且正一步一步改變著我們的生活！
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