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微博營銷讓眾多seoer為之“癡迷”的原因
時(shí)間：2012-05-28 09:14:13
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原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)
      當(dāng)前社會化媒體中紅火的是什么?相信會有90%以上的回答者說是“微博”。打從2010年微博傳到中國之后，在短短2年的時(shí)間里快速的擴(kuò)展成現(xiàn)今風(fēng)靡全國的媒介。根據(jù)調(diào)查，目前單單是新浪微博就已經(jīng)有3億以上的用戶注冊了，其市場前景相當(dāng)可觀?？梢圆孪耄蛟S在不久后SMS社交網(wǎng)站就會敗下陣來。另外，盡管微博身為一個(gè)互聯(lián)網(wǎng)產(chǎn)品，但它并沒有被娛樂所限制，因?yàn)樗苌鰜淼木W(wǎng)絡(luò)營銷更是讓大家蠢蠢欲動(dòng)。就以我周邊的朋友為例子，他們在做網(wǎng)站推廣的時(shí)候大多都是將微博營銷放在首要位置上。那么，到底是什么理由讓站長們在推廣過程中那么信賴微博營銷? 
       微博營銷成本低、簡單易學(xué)、成效高
       想想之前在還沒有微博的時(shí)候，站長們是怎么在做營銷的?有些戰(zhàn)長是在做軟文營銷，而有些站長則是在做口碑營銷，另外有些站長則做美女營銷等等。我是2010年開始從事seo行業(yè)的，那時(shí)候網(wǎng)站的發(fā)展并不是很成熟，自己手頭上可用的資金也是很有限，壓根就沒有能力能去做廣告。能做的只能是偶然發(fā)些廣告貼來宣傳自己的網(wǎng)站，但是這樣的效果并不很明顯?？偨Y(jié)有兩點(diǎn)原因，一是自己發(fā)的帖子基本上不會被放在首頁上，很少會有人來關(guān)注;二是帖子發(fā)出去之后獲得的效果總是有些延遲，很難能夠在第一時(shí)間就帶來效應(yīng)，導(dǎo)致網(wǎng)站的推廣效果總是慢半拍。但是有了微博，戰(zhàn)長們的這些煩惱就基本上得以解決了。微博的好處有很多，首先它的成本極低，僅僅一個(gè)“說說”就可以全部完成，可以上基本上是不需要成本的;其二，在微博的營銷技巧中，站長們只需編輯一百字左右的內(nèi)容，再配合適當(dāng)?shù)膱D片就能夠得到很好的推廣作用。
       微博營銷在無形中就能讓品牌的知名度提升
       如果我們是在一個(gè)名人的微博上跟帖，其關(guān)注量就會大大增加。要是能夠搶占沙發(fā)，就能夠讓無數(shù)的網(wǎng)友在第一時(shí)間里都看到你的回帖，這樣的效果并不會比廣告差。所以說，建議站長們在做微博營銷時(shí)，應(yīng)該搶占先機(jī)，爭做沙發(fā)才能讓自己的網(wǎng)站獲得比較高的曝光度。網(wǎng)站的品牌被更多人知道之后，就可以為網(wǎng)站日后的發(fā)展奠定一定的基礎(chǔ)。
提升用戶體驗(yàn)度，縮短站長和用戶之間的距離
       很多情況下，站長和用戶并沒有站在同一個(gè)水平上思考問題。我們不能一味譴責(zé)是站長的過錯(cuò)，而是應(yīng)該將責(zé)任歸咎于沒有一個(gè)比較好的平臺可以讓用戶更加近距離來了解企業(yè)主，這才導(dǎo)致站長和用戶之間的關(guān)系被局限在了買賣關(guān)系當(dāng)中。而微博的出現(xiàn)剛好讓這個(gè)問題迎刃而解了。微博是用戶的平臺，但站長卻也可以通過企業(yè)自身的形象在微博上發(fā)表言辭，這就拉近了站長和用戶之間的距離，使得這兩者見的互動(dòng)更加頻繁。事實(shí)上只要認(rèn)真觀察，你就會發(fā)現(xiàn)其實(shí)A5網(wǎng)站也是存在有自屬于自己的網(wǎng)站微博，站長們可以多加關(guān)注，及時(shí)了解論壇動(dòng)態(tài)，進(jìn)而提升用戶粘度。此外，微博還有一個(gè)功能就是能夠讓用戶和站長的溝通更加及時(shí)。都知道只有用戶才能夠真實(shí)的反映出網(wǎng)站的不足，這就如同此前微博用戶提出微博注冊麻煩，后來就用QQ登入來解決這一問題一個(gè)道理，切實(shí)的做到從用戶的體驗(yàn)出發(fā)，才能讓網(wǎng)站更快速發(fā)展。
 
      關(guān)注社會新動(dòng)態(tài)，及時(shí)發(fā)現(xiàn)網(wǎng)站問題，幫助網(wǎng)站維持品牌信譽(yù)
       目前，相信大家獲取的大部分信息主要多是從微博中得來的，因?yàn)槲⒉┑氖褂梅秶鷺O其廣泛，信息資源也是相當(dāng)之多，再加上傳播性比較強(qiáng)，絕大多高價(jià)值的信息都會在第一時(shí)間里從微博中傳播開來。特別是那些有負(fù)面影響的資訊，一瞬之間就會被傳到大江南北。從這點(diǎn)我們看出了微博強(qiáng)大的威力，同時(shí)也從側(cè)面上反映出微博會在第一時(shí)間通知站長們在做推廣時(shí)應(yīng)該注意的事項(xiàng)，以及網(wǎng)站中被我們忽略掉的某些細(xì)節(jié)問題。
       營銷方法無窮多，但是我看來微博營銷則是目前適用和實(shí)用的一種。不管是從經(jīng)濟(jì)而言，亦或是從效果來看，微博營銷都是站長們極好的選擇。如果能夠再結(jié)合一些其他的網(wǎng)絡(luò)營銷方法，相信很快你網(wǎng)站的知名度就能更上一層樓了。
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