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當(dāng)前位置： 首頁 > 新聞 > 業(yè)界動態(tài)
運營推廣微信小程序的幾種方法
時間：2019-02-15 11:07:27
文章發(fā)布：SEO優(yōu)化
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

　　微信小程序只是一個推廣引流的工具，而且是十分注重場景化應(yīng)用的精簡APP。所以小程序的推廣必須要注意場景。主動推廣，這是我們需要做的，畢竟工具只是工具，無法過多的主動。但是，小程序這個工具的出生帶著天然優(yōu)勢，所以就自帶很多被動引流特性，這是很多用戶所忽視的。

　　1、巧用微信搜索入口，用小程序名稱搶排位(免費)

　　小程序的排名跟名稱、描述、上線時間、用戶訪問量和小程序的綜合質(zhì)量有關(guān)，且小程序的名稱是唯一的。根據(jù)用戶的搜索習(xí)慣和產(chǎn)品特性，盡可能多地注冊小程序名稱，才能讓小程序的排名更靠前，更有可能被用戶搜索到。我們要做的就是：優(yōu)化小程序描述關(guān)鍵詞。微信搜索支持關(guān)鍵詞模糊匹配，所以自定義關(guān)鍵詞也會影響到小程序排名。在小程序后臺「推廣」模塊，可配置最多 10 個關(guān)鍵詞。設(shè)置關(guān)鍵詞時，可一邊借鑒百度的投放技巧，一邊結(jié)合微信的具體使用場景。

　　如果缺乏大數(shù)據(jù)來輔助分析選擇精準(zhǔn)關(guān)鍵詞，不如嘗試自己來收集大數(shù)據(jù)。就是多做一些小程序(每個企業(yè)主體可以申請50個小程序)形成霸屏，將目前能想到的一些關(guān)鍵詞都用上，用實際的上線效果來構(gòu)建自身的關(guān)鍵詞大數(shù)據(jù)。

　　2、 附近的小程序(免費)

　　在「附近的小程序」中，小程序自動展現(xiàn)給周邊 5km 內(nèi)的微信用戶，所有符合條件的小程序能在「附近的小程序」中被免費曝光，且一個小程序能添加10個地理位置。也就是說，做一個小程序，相當(dāng)于給店鋪增加10倍曝光的機會。

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　　3、微信群分享，實現(xiàn)粉絲裂變(免費)

　　在原有的粉絲群同步通知，讓粉絲自主擴散，可引導(dǎo)粉絲分享，然后憑截圖領(lǐng)取小禮物，逐步將流量引到小程序，促成銷售。

　　4、拼團(需付費)

　　用小程序來承載拼團、秒殺、砍價等優(yōu)惠活動，激發(fā)消費者低價消費的積極性，實現(xiàn)快速裂變。這種玩法，可在較短時間內(nèi)，積累出龐大的精準(zhǔn)用戶，后期商家可借此進行精準(zhǔn)營銷。目前，電商類小程序TOP1和2就是蘑菇街和拼多多，啥也不說了，買就一定要拼。

　　5、 附近的小程序廣告(需付費)

　　附近的小程序是微信開放的關(guān)鍵流量入口，同時開放了廣告投放渠道。廣告位是在附近小程序的第三行，點擊即可打開對應(yīng)的小程序。

　　6、聊天小程序(免費)

　　把小程序任何一個頁面分享到群，在群聊天信息頁面可以查看 10個 被分享到群的小程序，方便群成員在有需求時方便快捷找到你的小程序，這也是小程序打通微信社群的一大妙招。

　　7、小程序商店(需付費)

　　通過付費或其他方式將小程序投放至小程序商店，起到一定的宣傳推廣效果。

　　8、地推(免費，但是需成本)

　　對于部分小程序而言，地推或許是貼近用戶場景的推廣方式，線下以小程序碼的方式，通過宣傳物料等推廣小程序。諸如：餐飲，鮮花，美容，健身....等等線下門店。好處在于，見效快，現(xiàn)場快速轉(zhuǎn)化。


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