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總部技術(shù)支持一周開發(fā)出小程序，各大超市門店變身前置倉下沉社區(qū)
時(shí)間：2020-02-25 19:37:14
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

總部技術(shù)支持一周開發(fā)出小程序，各大超市門店變身前置倉下沉社區(qū)-藝源科技

長江日?qǐng)?bào)-長江網(wǎng)2月24日訊(記者 孫珺)根據(jù)武漢市防控新冠肺炎要求，全市住宅小區(qū)實(shí)行封閉管理，各大商超門店不對(duì)個(gè)人開放，轉(zhuǎn)而鼓勵(lì)社區(qū)開展團(tuán)購業(yè)務(wù)。記者采訪發(fā)現(xiàn)，中百、武商、中商、家樂福、沃爾瑪、永旺等各大超市，在短短幾天內(nèi)，從傳統(tǒng)零售商主流的“到店”模式，變成本地的“京東”“天貓”，大型門店紛紛變成前置倉，發(fā)揮集散能力，迅速下沉社區(qū)?，F(xiàn)在難點(diǎn)何在？面對(duì)突發(fā)事件，給傳統(tǒng)零售業(yè)轉(zhuǎn)型有何啟示？

一周開發(fā)小程序投入使用

各大超市門店變成前置倉

23日上午，記者在中商超市徐東店看到，店里為配合各種套餐的搭配，如營養(yǎng)早餐套餐里，餅干、奶粉集中在一處進(jìn)行碼放、分揀，洗護(hù)用品堆箱集中碼放，方便迅速分揀。

員工們除了承擔(dān)分揀社區(qū)團(tuán)購的日化、洗護(hù)、速凍食品等套餐外，還要分揀美團(tuán)、餓了么、京東到家等第三方平臺(tái)的訂單。 員工們手拿訂單，推著購物車到各個(gè)區(qū)域揀貨，揀貨后，再打包分裝，放到各個(gè)平臺(tái)所在區(qū)域，等待騎手來取貨。 “一天的外賣訂單量大約有400份?！痹摰甏笞跇I(yè)務(wù)負(fù)責(zé)人萬紅說，“這也是基于外賣平臺(tái)的最大運(yùn)力來配送的。”

“社區(qū)團(tuán)購是基于中商優(yōu)選商城的平臺(tái)。”該項(xiàng)目負(fù)責(zé)人胡強(qiáng)說，之前，我們也在做，但疫情來得急，就相當(dāng)于將之前30平方米的門店前置倉擴(kuò)大到整個(gè)門店都變成“前置倉模式”。“‘到家’的份額也從之前的10%以下變成全部?！?/p>

“現(xiàn)在的難點(diǎn)在于，我們錄入的數(shù)據(jù)還需要實(shí)時(shí)動(dòng)態(tài)化，這需要底層數(shù)據(jù)全部打通，是個(gè)系統(tǒng)工程?！彼f，但保供任務(wù)緊迫，我們?cè)诂F(xiàn)有的條件下，盡力完善，讓效率提升。

24日上午，歐尚超市武漢蔡甸店店長蒲小川帶著員工將一千份訂單發(fā)往附近30個(gè)小區(qū)。“為應(yīng)對(duì)這次疫情，上?？偛俊喏瘟闶劬o急調(diào)了技術(shù)人員支持，一周之內(nèi)發(fā)開出小程序，并投入使用。”記者了解到，高鑫零售背后是阿里巴巴的入股，二者已經(jīng)展開戰(zhàn)略合作，并提供大數(shù)據(jù)支持。

蒲小川說，目前，通過新開發(fā)的微信小程序，接社區(qū)套餐訂單。每天早上7點(diǎn)開始接單一直到中午，后臺(tái)數(shù)據(jù)就出來了，接著匯集信息。小程序可以根據(jù)套餐類型來歸類，也可以按社區(qū)名稱來歸類，便于統(tǒng)計(jì)套餐和制定配送路線。第二天一早就發(fā)貨?！耙话?，小程序開發(fā)到投入至少半個(gè)月到一個(gè)月時(shí)間?！彼f，應(yīng)對(duì)疫情，我們加快了速度，并在使用中微調(diào)。

總部技術(shù)支持一周開發(fā)出小程序，各大超市門店變身前置倉下沉社區(qū)-藝源科技

歐尚超市門店內(nèi)，分類揀貨碼放 記者孫珺攝

供應(yīng)鏈再造，買手奔赴全國采購

生鮮蔬菜要變成“標(biāo)準(zhǔn)品”

多家超市表示，疫情下的商超“到家模式”，相當(dāng)于重塑了供應(yīng)鏈。

所有的買手全部從家中奔赴全國各地調(diào)貨、直采，將過去“少量多次”密集供貨的訂單方式，改為“增加單次訂單量，延長下單間隔期”的供貨方式，從而緩解物流配送的壓力，同時(shí)也緩解配送人員的隔離難題。

供應(yīng)鏈環(huán)節(jié)不再是傳統(tǒng)的批發(fā)市場(chǎng)產(chǎn)地進(jìn)貨運(yùn)到渠道那么簡(jiǎn)單。

拿雞蛋來說，“現(xiàn)在每天的供應(yīng)量和去年同期相比翻了6倍?！敝猩坛猩r采購部長黃虎告訴記者，所有買手全部奔赴周邊各地的養(yǎng)殖基地按需求大量直采，而非從前等供應(yīng)商到店供貨的模式。

對(duì)于供應(yīng)鏈環(huán)節(jié)要升級(jí)的是，生鮮產(chǎn)品采后非標(biāo)準(zhǔn)化要向標(biāo)準(zhǔn)化轉(zhuǎn)型?！八械纳r商品，其實(shí)是非標(biāo)準(zhǔn)化的，這就要求我們?cè)诂F(xiàn)有的條件下，將蔬菜迅速稱重、打包，完成標(biāo)準(zhǔn)化的裝袋、配送。對(duì)人工操作流程的梳理等等都是再造?！?/p>

總部技術(shù)支持一周開發(fā)出小程序，各大超市門店變身前置倉下沉社區(qū)-藝源科技

公交車對(duì)接超市，幫助把社區(qū)所購物資送往各小區(qū)。記者孫珺 攝

物流是“到家”核心

啟示：打通大平臺(tái)的地圖數(shù)據(jù)

“到家”的物流是核心。以往，第三方平臺(tái)都是自己的騎手，而超市沒有?！爸T如餓了么、美團(tuán)等，他們的騎手是基于有大數(shù)據(jù)的路線規(guī)劃的。”有超市人士說，可以看到，每筆訂單，騎手走到哪里了，他們的定位系統(tǒng)很發(fā)達(dá)。

眼下，第三方平臺(tái)的騎手運(yùn)力尚且不足，那么，最后一公里在多方籌措下，正有序運(yùn)行起來。

中百、武商、中商、歐尚超市等均已接入政府支持的公交車體系。多種社會(huì)力量，如搬家公司、超市車輛等紛紛上陣，緩解“最后一公里”的壓力。而記者了解到，目前，各個(gè)車輛配送路線的規(guī)劃，尚處于“手工導(dǎo)航”狀態(tài)，車輛到哪里了，也需要電話聯(lián)絡(luò)通知社區(qū)。

“疫情給我們的啟示是，需要打通大平臺(tái)的地圖數(shù)據(jù)，類似百度地圖等。”超市人士說，基于目前人力、物力吃緊情況下，只能調(diào)配現(xiàn)有的資源，全力以赴保供，疫情緩解后有待繼續(xù)進(jìn)行轉(zhuǎn)型探索。

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來源：長江日?qǐng)?bào)

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