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建設(shè)企業(yè)網(wǎng)站需要重視哪些問題
時間：2019-02-19 10:37:39
文章發(fā)布：SEO優(yōu)化
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

　　1、使用模版建設(shè)企業(yè)網(wǎng)站

　　跟分的企業(yè)網(wǎng)站在制作時一般會選擇低成本的模版建站方式，低成本的網(wǎng)站制作所得到的網(wǎng)站頁面粗制濫造，美工效果非常不好，這樣的網(wǎng)站建設(shè)起來后會大大影響企業(yè)的整體形象，與實際中的企業(yè)形象不相符，這會讓用戶對該企業(yè)的信任缺失，導(dǎo)致的結(jié)果是大量用戶的流失。

　　2、網(wǎng)站的打開速度非常慢

　　現(xiàn)在上網(wǎng)找資料或者找資源的用戶都沒有多大的耐心，不會愿意等著你這個網(wǎng)站慢慢加載。若你的企業(yè)網(wǎng)站時常出現(xiàn)打不開或打開速度慢的現(xiàn)象，那么客戶訪問量就會大大減少，減少訪問量的也就意味著網(wǎng)站的轉(zhuǎn)化率少了，企業(yè)的網(wǎng)絡(luò)營銷能力也會減弱。

　　3、不重視企業(yè)網(wǎng)站的推廣

　　有些企業(yè)網(wǎng)站做好后，就放那不管了，沒有專業(yè)人員進(jìn)行更新和維護(hù)，也不重視網(wǎng)站的推廣。有些客戶自己覺得只要網(wǎng)站建好了，就有網(wǎng)民可以看到，那么到時候就一定會有定單出現(xiàn)，其實這樣的想法都是客戶腦子里面虛擬的想法。一個網(wǎng)站能夠充分實現(xiàn)它價值的前提就是要對網(wǎng)站開展推廣工作，這樣才可以提升網(wǎng)站的排名，讓更多的客戶看到這個網(wǎng)站。

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　　4、網(wǎng)站沒有用戶需要的信息

　　一般來說，一個企業(yè)網(wǎng)站主要的訪問者有幾類，即：直接用戶、經(jīng)銷商、設(shè)備和原材料供應(yīng)商、競爭者等。前兩類訪問者是公司的現(xiàn)有用戶和潛在用戶，也是網(wǎng)站內(nèi)容應(yīng)該滿足的對象。因此，企業(yè)要在網(wǎng)站上多發(fā)布一些產(chǎn)品的信息，可以讓這些用戶直接在網(wǎng)站就可以全面清楚了解產(chǎn)品。一些跟風(fēng)的企業(yè)網(wǎng)站往往會忽略這個問題，這是網(wǎng)站建設(shè)的一個弊端。

　　5、企業(yè)網(wǎng)站的促銷活動不多

　　據(jù)調(diào)查發(fā)現(xiàn)，目前企業(yè)網(wǎng)站上的促銷信息和促銷手段都還不能滿足用戶的期望，大約有一半被調(diào)查的用戶(55%)表示希望從他們所訪問的網(wǎng)站得到免費(fèi)樣品，以及優(yōu)惠券(占48%)，然而提供免費(fèi)樣品的網(wǎng)站只有22%，提供優(yōu)惠券的網(wǎng)站只占19%?？磥?，在開發(fā)網(wǎng)上促銷方面，企業(yè)網(wǎng)站還有很大的潛力。

　　這樣的話當(dāng)我們企業(yè)在進(jìn)行網(wǎng)站建設(shè)的時候，需要多重視以上提到的幾點，針對出現(xiàn)的問題找出相應(yīng)的解決方法。只要企業(yè)做好網(wǎng)站建設(shè)工作，那么再堅持對企業(yè)網(wǎng)站進(jìn)行SEO推廣，用心經(jīng)營網(wǎng)站，就會看到網(wǎng)站為企業(yè)帶來的良好收益。


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