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十個理由告訴你為什么要開發(fā)微信小程序
時間:2019-03-09 10:17:43
文章發(fā)布:SEO優(yōu)化
原創(chuàng)作者:未知
來源:互聯(lián)網(wǎng)

 

  近年來,互聯(lián)網(wǎng)的飛速發(fā)展是企業(yè)關注的重點,企業(yè)將產(chǎn)品線下銷售轉戰(zhàn)線上商城,特別是互聯(lián)網(wǎng)+概念提出后,移動互聯(lián)網(wǎng)也逐漸雄起,APP數(shù)量出現(xiàn)井噴式增長,移動互聯(lián)網(wǎng)市場除了APP火爆以外,移動互聯(lián)網(wǎng)市場又出現(xiàn)了一款新的營銷利器微信小程序。

  1、小程序名稱唯一性

  小程序名稱一旦發(fā)布成功,就不可更改,讓企業(yè)擁有自己的品牌名稱小程序。

  2、掃二維碼即可使用

  掃二維碼即可使用小程序功能,無需下載、安裝,觸手可及。

  3、歷史列表

  用戶使用過的微信小程序會被放入列表,方便下次使用。

  4、公眾號關聯(lián)

  在微信小程序與公眾號為同一開發(fā)主體的前提下,提供微信小程序與微信公眾號之間的關聯(lián)。

  5、附近的小程序

  微信用戶通過打開附近的小程序可獲取更多小程序提供的服務。運營者只需要填寫自己企業(yè)或門店的地點信息,即可快速設置特定地點展示自己的小程序。

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  6、降低企業(yè)的開發(fā)成本

  都知道開發(fā)一款APP要考慮不同平臺的兼容性,而微信小程序的出臺正好解決了這一大難題,微信小程序的出現(xiàn),不僅可以為企業(yè)降低程序的開發(fā)成本,節(jié)約時間周期,還可以讓企業(yè)利用微信已有的優(yōu)勢,簡化程序的推廣流程,結合企業(yè)微信公眾號的營銷優(yōu)勢,用戶只需要掃描二維碼就可以使用。

  7、為企業(yè)獲取更多的流量

  微信小程序的母體是微信,企業(yè)可以借組微信平臺獲取更多的流量。

  8、提高用戶體驗,增加用戶黏粘性

  微信小程序在內(nèi)測階段就得到很多媒體,企業(yè)和個人的關注,這就增加了企業(yè)品牌展現(xiàn)的機會,而且依賴于微信的這一母體可以很好的提供用戶的體驗。

  9、搭建新的商業(yè)體系

  在互聯(lián)網(wǎng)飛速發(fā)展的今天,傳統(tǒng)企業(yè)要想發(fā)揮更多的優(yōu)勢必須依據(jù)產(chǎn)品+線下+線上三點同時并行,借助微信小程序完善網(wǎng)絡系統(tǒng),而微信小程序的出現(xiàn)可以很好地打通用戶、內(nèi)容信息、商品服務之間的關系,直接在微信生態(tài)體系內(nèi)完成商業(yè)模式的閉環(huán)。

  10、企業(yè)的營銷方式得到豐富

  微信小程序的出現(xiàn),進一步深化了中小企業(yè)的營銷布局,有了小程序加上企業(yè)之前注冊的訂閱號和服務號,微信端的三架馬車將會相互形成互補之勢,如果企業(yè)結合這三種微信營銷的方式,就能形成合力發(fā)揮更大的作用,將會以更加個性化的服務形式,進一步增強用戶的黏性。

  微信小程序的應用場景在于線下實體店,其比較適合開發(fā)小程序的企業(yè)大多是中小型規(guī)模的企業(yè),由于經(jīng)濟實力一般,對于開發(fā)APP較為困難,所以微信小程序的門檻低,成本低,受到眾多中小企業(yè)的喜愛,另外一個重要原因在于,微信小程序的開發(fā)更為簡單,而且根植于微信用戶群體。企業(yè)微信運營逐漸形成了一種新的營銷模式,特別是小程序出現(xiàn)后,很大程度上解決了用戶購買商品時一些困境。目前伴隨著微信小程序發(fā)展,衣食住行等各個領域都已經(jīng)出現(xiàn)了相關的微信小程序,同時小程序功能的不斷完善,一定程度上也解決了拓客難等問題。


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