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簡(jiǎn)述小程序?qū)嵱玫膸状髢?yōu)勢(shì)
時(shí)間：2019-02-22 14:12:05
文章發(fā)布：SEO優(yōu)化
原創(chuàng)作者：未知
來(lái)源：互聯(lián)網(wǎng)

　　一，對(duì)于用戶(hù)而言

　　1，無(wú)需安裝，用完即走

　　小程序無(wú)需安裝，亦無(wú)需卸載，無(wú)需占用手機(jī)儲(chǔ)存空間，用完即走，使用體驗(yàn)得到大大提升。

　　2，不主動(dòng)推送，不擾民

　　APP  擾民的一點(diǎn)就是會(huì)不斷地推送消息，小程序則完全沒(méi)有這個(gè)困擾。小程序上線(xiàn)初期，微信就明確表示：小程序不會(huì)有推送功能。這也正是符合了張小龍對(duì)小程序的定位：好的工具應(yīng)該提高用戶(hù)的效率，而不是占用用戶(hù)過(guò)多的時(shí)間。小程序不會(huì)主動(dòng)推送信息給用戶(hù)，做到了真正意義上的“揮之即來(lái)，揮之即去”。

　　3，動(dòng)態(tài)消息，實(shí)時(shí)更新

　　雖然微信沒(méi)有開(kāi)放小程序分享到朋友圈，但是可以通過(guò)轉(zhuǎn)發(fā)給好友與微信群。更棒的是，小程序的分享形式是“活”的，分享卡片較之普通鏈接卡片更大，包含部分圖文信息，且這部分信息會(huì)實(shí)時(shí)更新。比如微信運(yùn)動(dòng)信息，步數(shù)會(huì)隨著增加而顯示在你分享的卡片上。

1550468711997266.jpg

　　二，對(duì)開(kāi)發(fā)者而言

　　1，開(kāi)發(fā)成本低

　　小程序的時(shí)間成本、人工成本，包括開(kāi)發(fā)成本、維護(hù)成本都很低，一些純工具類(lèi)的，例如餐館支付點(diǎn)餐等，比 APP 節(jié)省 50% 。

　　2，提供更多創(chuàng)業(yè)商機(jī)

　　小程序?qū)Φ谌狡脚_(tái)的開(kāi)放，為開(kāi)發(fā)者提供了更多的創(chuàng)業(yè)機(jī)會(huì)，各種第三方開(kāi)發(fā)平臺(tái)相繼出現(xiàn)，也使得小微企業(yè)與個(gè)人工作室能夠通過(guò)第三方平臺(tái)制作自己的小程序，提高了小微企業(yè)的存活率。

　　3，開(kāi)發(fā)門(mén)檻低

　　小程序較低的開(kāi)發(fā)成本與門(mén)檻，給了開(kāi)發(fā)者更大的動(dòng)力去做冷門(mén)或低頻的應(yīng)用，大大降低了開(kāi)發(fā)成本和獲客成本，一些優(yōu)質(zhì)的小應(yīng)用也有機(jī)會(huì)生存。此外，小程序第三方開(kāi)發(fā)平臺(tái)的出現(xiàn)，又進(jìn)一步降低了小程序的門(mén)檻。讓一些初創(chuàng)企業(yè)例如個(gè)人工作室，也有機(jī)會(huì)擁有這樣的小程序平臺(tái)。

　　三，對(duì)品牌方而言

　　1，營(yíng)銷(xiāo)渠道多，維護(hù)成本低

　　小程序的維護(hù)、營(yíng)銷(xiāo)成本比 APP 低 30% 以上，這意味著開(kāi)發(fā)者可以將更多的財(cái)力、人力、精力投入到運(yùn)營(yíng)產(chǎn)品和內(nèi)容上。尤其對(duì)初創(chuàng)企業(yè)來(lái)說(shuō)，可以借助小程序來(lái)打造公司專(zhuān)業(yè)的形象，又不必花費(fèi)過(guò)多精力去維護(hù)，是不錯(cuò)的初步選擇。

　　尤其是隨著微信開(kāi)放“附近的小程序”功能，向用戶(hù)推送附近數(shù)公里內(nèi)的小程序。這項(xiàng)功能幫助品牌獲得全天 24 小時(shí)的持續(xù)曝光，是 APP 無(wú)可比擬的營(yíng)銷(xiāo)優(yōu)勢(shì)。

　　已經(jīng)有品牌享受到了甜頭：在麥當(dāng)勞所有新增用戶(hù)中，通過(guò)“附近的小程序”入口進(jìn)入的比例達(dá)到 23% ，貢獻(xiàn)了主要新增流量。

　　2，聯(lián)通線(xiàn)上線(xiàn)下，提升用戶(hù)體驗(yàn)

　　小程序作為聯(lián)通品牌線(xiàn)上線(xiàn)下的紐帶，能幫助企業(yè)服務(wù)低頻用戶(hù)，尤其是需要線(xiàn)下支付支持的品牌，比如共享單車(chē)、餐廳點(diǎn)餐、預(yù)約服務(wù)等。小程序即用即走的特性，能大大提升用戶(hù)體驗(yàn)，對(duì)品牌吸引新客戶(hù)十分有利。


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