杏吧app下载，关婷娜被揉胸视频直播，杏吧之春暖花开有你

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簡述小程序實用的幾大優(yōu)勢
時間：2019-02-22 14:12:05
文章發(fā)布：SEO優(yōu)化
原創(chuàng)作者：未知
來源：互聯(lián)網

　　一，對于用戶而言

　　1，無需安裝，用完即走

　　小程序無需安裝，亦無需卸載，無需占用手機儲存空間，用完即走，使用體驗得到大大提升。

　　2，不主動推送，不擾民

　　APP  擾民的一點就是會不斷地推送消息，小程序則完全沒有這個困擾。小程序上線初期，微信就明確表示：小程序不會有推送功能。這也正是符合了張小龍對小程序的定位：好的工具應該提高用戶的效率，而不是占用用戶過多的時間。小程序不會主動推送信息給用戶，做到了真正意義上的“揮之即來，揮之即去”。

　　3，動態(tài)消息，實時更新

　　雖然微信沒有開放小程序分享到朋友圈，但是可以通過轉發(fā)給好友與微信群。更棒的是，小程序的分享形式是“活”的，分享卡片較之普通鏈接卡片更大，包含部分圖文信息，且這部分信息會實時更新。比如微信運動信息，步數會隨著增加而顯示在你分享的卡片上。

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　　二，對開發(fā)者而言

　　1，開發(fā)成本低

　　小程序的時間成本、人工成本，包括開發(fā)成本、維護成本都很低，一些純工具類的，例如餐館支付點餐等，比 APP 節(jié)省 50% 。

　　2，提供更多創(chuàng)業(yè)商機

　　小程序對第三方平臺的開放，為開發(fā)者提供了更多的創(chuàng)業(yè)機會，各種第三方開發(fā)平臺相繼出現，也使得小微企業(yè)與個人工作室能夠通過第三方平臺制作自己的小程序，提高了小微企業(yè)的存活率。

　　3，開發(fā)門檻低

　　小程序較低的開發(fā)成本與門檻，給了開發(fā)者更大的動力去做冷門或低頻的應用，大大降低了開發(fā)成本和獲客成本，一些優(yōu)質的小應用也有機會生存。此外，小程序第三方開發(fā)平臺的出現，又進一步降低了小程序的門檻。讓一些初創(chuàng)企業(yè)例如個人工作室，也有機會擁有這樣的小程序平臺。

　　三，對品牌方而言

　　1，營銷渠道多，維護成本低

　　小程序的維護、營銷成本比 APP 低 30% 以上，這意味著開發(fā)者可以將更多的財力、人力、精力投入到運營產品和內容上。尤其對初創(chuàng)企業(yè)來說，可以借助小程序來打造公司專業(yè)的形象，又不必花費過多精力去維護，是不錯的初步選擇。

　　尤其是隨著微信開放“附近的小程序”功能，向用戶推送附近數公里內的小程序。這項功能幫助品牌獲得全天 24 小時的持續(xù)曝光，是 APP 無可比擬的營銷優(yōu)勢。

　　已經有品牌享受到了甜頭：在麥當勞所有新增用戶中，通過“附近的小程序”入口進入的比例達到 23% ，貢獻了主要新增流量。

　　2，聯(lián)通線上線下，提升用戶體驗

　　小程序作為聯(lián)通品牌線上線下的紐帶，能幫助企業(yè)服務低頻用戶，尤其是需要線下支付支持的品牌，比如共享單車、餐廳點餐、預約服務等。小程序即用即走的特性，能大大提升用戶體驗，對品牌吸引新客戶十分有利。


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