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微信開發(fā)知識普及，快來和小編一起學習一下吧！
時間：2019-03-12 10:25:52
文章發(fā)布：SEO優(yōu)化
原創(chuàng)作者：未知
來源：互聯(lián)網

　　微信開發(fā)即微信公眾平臺開發(fā)，將企業(yè)信息、服務、活動等內容通過微信網頁的方式進行表現(xiàn)，用戶通過簡單的設置，就能生成微信3G網站。通過微信公眾平臺將企業(yè)品牌展示給微信用戶，減少宣傳成本，建立企業(yè)與消費者、客戶的一對一互動和溝通，將消費者接入企業(yè)CRM系統(tǒng)，進行促銷、推廣、宣傳、售后等。形成了一種主流的線上線下微信互動營銷方式。

　　二次開發(fā)

　　通過二次開發(fā)可以將公眾賬號由一個媒體型營銷工具轉化成提供服務的產品。而一旦成為用戶需要的產品，公眾賬號的營銷功能便會開啟。

　　微信的核心是通訊工具，這一工具屬性將用戶牢牢地黏在了平臺之上。用戶和企業(yè)可以非常方便地在上面進行溝通，所以微信很自然地就成了企業(yè)的CRM(客戶管理系統(tǒng))平臺來面對忠實用戶，這也給了企業(yè)將服務引入平臺的機會。事實上，除了CRM，很多企業(yè)開始嘗試根據(jù)客戶場景化需求引入直接交易，這種方式在微信營銷里不再只是隔靴搔癢的品牌宣傳。

　　

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　　主要模板

　　微信公眾賬號不會做太多深度的開放，為了把微信做得更"輕"。在2013年6月份的合作伙伴大會上，微信產品部助理曾鳴提出，微信公眾賬號不是一個純粹的營銷工具，讓公眾賬號提供企業(yè)價值的東西。

　　在線營銷:向終端客戶推薦新品、促銷策略等;

　　售后服務:通過微信平臺，自動與客戶進行交互，展示企業(yè)產品、售后支持;

　　電子商務:將企業(yè)網站或購物平臺與微信對接，推薦到朋友圈獲取免費宣傳;

　　會員管理:企業(yè)會員可通過微信平臺進行線下活動預約、積分管理等操作。

　　主要功能

　　公眾平臺是企業(yè)在OTT產品基礎上新增的功能模塊，基于"再小的個體也有自己品牌"這一理念。通過這一平臺，個人和企業(yè)都可以打造一個公眾號，并實現(xiàn)和特定群體的文字、圖片、語音的全方位溝通、互動。同時，企業(yè)也可以利用公眾平臺進行CRM式管理，個人可以進行自媒體創(chuàng)作。


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