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當(dāng)前位置： 首頁 > 新聞 > 業(yè)界動態(tài)
行業(yè)聚焦：后疫情時代的互聯(lián)網(wǎng)醫(yī)療
時間：2020-03-04 21:14:02
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

互聯(lián)網(wǎng)醫(yī)療迎來了支付方，需求方和服務(wù)方三者共同改革的時代轉(zhuǎn)點。在網(wǎng)絡(luò)就診需求穩(wěn)健增高，網(wǎng)絡(luò)醫(yī)療加入醫(yī)保范疇，政府著力推動進步的大背景下，互聯(lián)網(wǎng)醫(yī)療在未來的高速發(fā)展是可預(yù)期的。

誰是當(dāng)今互聯(lián)網(wǎng)醫(yī)療下行業(yè)玩家？

該行業(yè)目前的兩大主要組成是互聯(lián)網(wǎng)醫(yī)院和互聯(lián)網(wǎng)在線問診平臺（以下簡稱在線問診平臺），兩者有很大區(qū)別，運行范疇皆于商業(yè)模式皆不同。本質(zhì)上來說，互聯(lián)網(wǎng)醫(yī)院是嚴肅醫(yī)療的延伸，在線問診平臺主要滿足消費醫(yī)療需求。

互聯(lián)網(wǎng)醫(yī)院

互聯(lián)網(wǎng)醫(yī)院要遵循嚴格的管理法例。1）互聯(lián)網(wǎng)醫(yī)院必須有實體醫(yī)療機構(gòu)作為線下支撐。線上提供的治療科目不得超出所依托的實體醫(yī)療機構(gòu)的科目范圍。2）互聯(lián)網(wǎng)醫(yī)院不可以提供首診，首診必須在實體醫(yī)療機構(gòu)?；ヂ?lián)網(wǎng)醫(yī)院可以提供慢性病和常見病復(fù)診，可以開具電子處方。

互聯(lián)網(wǎng)醫(yī)院的好處是大大提升了就診體驗。線上可操作的問診，開處方，支付和配管管理，為患者省去了排隊繳費與候診的時間。于政府而言，互聯(lián)網(wǎng)醫(yī)院方便了分散流量，促進區(qū)域醫(yī)療資源公平分配，優(yōu)化了醫(yī)療資源利用率。

對于掛牌醫(yī)院來說，互聯(lián)網(wǎng)醫(yī)院的運營可為其帶來遠程診療服務(wù)的掛號費和診療費。以江蘇省為例，根據(jù)江蘇省物價局文件（蘇價醫(yī)〔2018〕154 號），互聯(lián)網(wǎng)醫(yī)院門診費價 格在 10-50 元/次區(qū)間，遠程會診價格在 200-600 元/次區(qū)間，遠程診斷項目價格在50-300 元/次區(qū)間。具體價格受醫(yī)院級別和服務(wù)類型的影響而變化。

平臺型廠商

此類的典型代表包括：平安好醫(yī)生。平臺型廠商受政策限制，只能提供健康咨詢服務(wù)，而不能進行診療服務(wù)，不能開具處方。目前很多平臺型公司靠聘用大量的名醫(yī)，因此可以吸引患者到平臺上問診。

以平安好醫(yī)生的個例來說，在線咨詢一類的家庭醫(yī)生服務(wù)是其早期業(yè)務(wù)開展的核心，是流量的入口。但在網(wǎng)聯(lián)網(wǎng)醫(yī)院的建設(shè)推動普及后，更多二、三級醫(yī)院會加入建設(shè)自己的互聯(lián)網(wǎng)醫(yī)院平臺。屆時，前期在外部平臺入駐的醫(yī)生預(yù)計將逐步回流至自有醫(yī)院平臺 。創(chuàng)收方面，在線問診平臺更多通過將流量引流至電商業(yè)務(wù)來實現(xiàn)。

如何看待互聯(lián)網(wǎng)醫(yī)療的發(fā)展趨勢？

該行業(yè)正經(jīng)歷著需求方，服務(wù)方和支付方三者同步進階的時代轉(zhuǎn)點，在三者的協(xié)力下必將迎來行業(yè)的改革。

從需求方來看

患者線上問診的積極性顯著提升。據(jù)易觀數(shù)據(jù)顯示，春節(jié)期間主流平臺的在線問診日活量同比顯著增長，且維持持續(xù)攀升態(tài)勢。阿里健康數(shù)據(jù)顯示疫情期間，中老年通過網(wǎng)絡(luò)購買藥品/醫(yī)療器械/保健品的比例提升明顯。該群體的潛在醫(yī)療需求量最大，頻次最高。互聯(lián)網(wǎng)平臺提供的快速復(fù)診/網(wǎng)絡(luò)續(xù)方和便捷購藥的服務(wù)為他們帶來的就診升級體驗是不可逆的，一旦養(yǎng)成習(xí)慣該群體的后續(xù)留存率有望持續(xù)高位。

從支付方來看

以前互聯(lián)網(wǎng)就醫(yī)不能使用醫(yī)保支付，這導(dǎo)致患者需要自掏腰包在線上看病，極大地影響了患者就診積極性。

2 月以來，天津、浙江、北京、江蘇、四川、上海、武漢等地相繼 出臺互聯(lián)網(wǎng)診療醫(yī)保支付相關(guān)政策，覆蓋包括常見病和慢性病的在線復(fù)診和在線購藥等多 方面醫(yī)療服務(wù)。3 月 2 日，國家醫(yī)保局聯(lián)合衛(wèi)健委聯(lián)合發(fā)布政策，明確將符合條件的“互聯(lián)網(wǎng)+”醫(yī)療服務(wù)費用納入醫(yī)保支付范圍。全國各個省市后續(xù)或?qū)⒊雠_類似政策，支付方的態(tài)度已經(jīng)十分明朗。

從服務(wù)方來看

衛(wèi)健委(代表了醫(yī)院)2 月 4 日-2 月 8 日連續(xù)發(fā)布兩份政策文件， 鼓勵互聯(lián)網(wǎng)醫(yī)療行業(yè)發(fā)展。一改之前對互聯(lián)網(wǎng)醫(yī)院，互聯(lián)網(wǎng)醫(yī)療較為謹慎的態(tài)度，明確提出要“大力”發(fā)展。從政府這“謹慎推動”到“大力發(fā)展”的轉(zhuǎn)變可推測，接下來全國隔離的互聯(lián)網(wǎng)醫(yī)院建設(shè)會發(fā)展迅速。

兩大玩家，未來誰掌天下？

投資建議：我們認為互聯(lián)網(wǎng)醫(yī)療行業(yè)迎來重大變革，行業(yè)有望加速發(fā)展，疊加傳統(tǒng)信息化的高景氣，醫(yī)療信息化行業(yè)雙輪驅(qū)動的時代正式到來，重點推薦衛(wèi)寧健康(27.330, -2.52, -8.44%)、思創(chuàng)醫(yī)惠(16.260, -0.64, -3.79%)、創(chuàng)業(yè)慧康(25.680, -1.61, -5.90%)、久遠銀海(45.450, -2.12, -4.46%)，建議關(guān)注阿里健康、平安好醫(yī)生。


來源：人民幣交易與研究

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