伊人直播app官方正版下载_伊人直播高品质美女在线视频互动社区_伊人直播官方版

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疫情推動(dòng)互聯(lián)網(wǎng)醫(yī)療“入春”:醫(yī)生資源告急,不及用戶數(shù)萬(wàn)分之一
時(shí)間:2020-03-18 16:30:49
文章發(fā)布:李陽(yáng)
原創(chuàng)作者:未知
來(lái)源:互聯(lián)網(wǎng)

過(guò)去的兩個(gè)月,新冠疫情給各行各業(yè)都帶來(lái)不小的沖擊。3月16日國(guó)家統(tǒng)計(jì)局公布的數(shù)據(jù)顯示,2020年1、2月份規(guī)模以上工業(yè)增加值同比下降13.5%,全國(guó)服務(wù)業(yè)生產(chǎn)指數(shù)同比下降13.0%。

在一片寒冬中,互聯(lián)網(wǎng)醫(yī)療行業(yè)卻在疫情的推動(dòng)下提前迎來(lái)了春天。據(jù)易觀千帆監(jiān)測(cè)數(shù)據(jù)顯示,2020年春節(jié)期間(臘月二十九至正月初六),互聯(lián)網(wǎng)醫(yī)療在線問(wèn)診領(lǐng)域獨(dú)立APP日活最高峰達(dá)到了671.2萬(wàn)人,最大漲幅接近160萬(wàn)人,漲幅高達(dá)31.28%。

各大互聯(lián)網(wǎng)醫(yī)療平臺(tái)都迎來(lái)數(shù)據(jù)暴漲。截至3月17日,微醫(yī)新冠肺炎實(shí)時(shí)救助平臺(tái)累計(jì)訪問(wèn)量已經(jīng)突破1.2億人次,累計(jì)免費(fèi)咨詢?nèi)舜纬^(guò)了163萬(wàn);企鵝醫(yī)生平臺(tái)在線問(wèn)診已服務(wù)咨詢患者超過(guò)600萬(wàn)人次平臺(tái),總注冊(cè)用戶數(shù)量1700萬(wàn),其中付費(fèi)患者數(shù)環(huán)比增長(zhǎng)122.66%;平安好醫(yī)生疫情期間平臺(tái)累計(jì)訪問(wèn)人次達(dá)11.1億,APP新注冊(cè)用戶量增長(zhǎng)10倍。

有了流量加持的互聯(lián)網(wǎng)醫(yī)療是要走上發(fā)展的快車道了?

市場(chǎng)擴(kuò)容,盈利拐點(diǎn)或?qū)⑻崴?/p>

“這次新冠肺炎疫情,我們相信是互聯(lián)網(wǎng)醫(yī)療的市場(chǎng)認(rèn)知拐點(diǎn)?!蔽⑨t(yī)集團(tuán)董事長(zhǎng)兼CEO廖杰遠(yuǎn)對(duì)藍(lán)鯨財(cái)經(jīng)表示,“全社會(huì)確確實(shí)實(shí)地第一次對(duì)互聯(lián)網(wǎng)醫(yī)療真正形成了一致的共識(shí)。尤其對(duì)我們這個(gè)行業(yè)來(lái)講,可能30天的時(shí)間,對(duì)整個(gè)行業(yè)的推動(dòng)可能都超過(guò)3年。”

對(duì)于互聯(lián)網(wǎng)醫(yī)療企業(yè)而言,市場(chǎng)滲透率過(guò)低一直是行業(yè)發(fā)展路上攔路虎。長(zhǎng)期以來(lái),互聯(lián)網(wǎng)醫(yī)療企業(yè)依托營(yíng)銷獲客,但與網(wǎng)約車、外賣等業(yè)務(wù)不同,燒錢在醫(yī)療賽道上并不奏效,幾年時(shí)間過(guò)去,大部分人對(duì)線上問(wèn)診仍抱有疑慮。

以阿里健康為例,2014年港股借殼上市以來(lái)連年虧損。其2019年中期業(yè)績(jī)報(bào)告顯示,公司實(shí)現(xiàn)營(yíng)收41.17億元人民幣,同比增長(zhǎng)119.1%;凈利潤(rùn)虧損762.9萬(wàn)元,同比收窄91.5%。其中,銷售及市場(chǎng)推廣開支3.3億元人民幣,同比增長(zhǎng)52.85%。

新冠疫情給長(zhǎng)期陷于獲客困境的互聯(lián)網(wǎng)醫(yī)療企業(yè)帶來(lái)一場(chǎng)受眾以億計(jì)的用戶教育,長(zhǎng)達(dá)幾個(gè)月的時(shí)間也培養(yǎng)了用戶的習(xí)慣,多家研報(bào)都認(rèn)為2020年互聯(lián)網(wǎng)醫(yī)療滲透率會(huì)創(chuàng)下新高。

除此之外,一位業(yè)內(nèi)分析師對(duì)藍(lán)鯨財(cái)經(jīng)指出,疫情期間有關(guān)互聯(lián)網(wǎng)醫(yī)療的政策也在逐步放開,尤其是納入醫(yī)保的相關(guān)政策落地,對(duì)于整個(gè)行業(yè)而言是長(zhǎng)期重大利好,持續(xù)虧損的互聯(lián)網(wǎng)醫(yī)療行業(yè)的盈利拐點(diǎn)可能因此提前到來(lái)。

2018 年以來(lái),互聯(lián)網(wǎng)醫(yī)療發(fā)展路徑逐漸清晰,國(guó)家相繼發(fā)布了互聯(lián)網(wǎng)醫(yī)療的綱領(lǐng)性文件及互聯(lián)網(wǎng)診療、互聯(lián)網(wǎng)醫(yī)院、遠(yuǎn)程醫(yī)療三個(gè)配套文件,但尚缺醫(yī)保支付關(guān)鍵一環(huán)。中國(guó)醫(yī)保在醫(yī)療總支出中占比71.4%(2018 年),醫(yī)保能否覆蓋的重要性不言而喻。

3月2日,國(guó)家醫(yī)保局、國(guó)家衛(wèi)生健康委印發(fā)《關(guān)于推進(jìn)新冠肺炎疫情防控期間開展“互聯(lián)網(wǎng)+”醫(yī)保服務(wù)的指導(dǎo)意見》(以下簡(jiǎn)稱《意見》)?!兑庖姟分赋?,經(jīng)衛(wèi)生健康行政部門批準(zhǔn)設(shè)置互聯(lián)網(wǎng)醫(yī)院或批準(zhǔn)開展互聯(lián)網(wǎng)診療活動(dòng)的醫(yī)療保障定點(diǎn)醫(yī)療機(jī)構(gòu),按照自愿原則,與統(tǒng)籌地區(qū)醫(yī)保經(jīng)辦機(jī)構(gòu)簽訂補(bǔ)充協(xié)議后,其為參保人員提供的常見病、慢性病“互聯(lián)網(wǎng)+”復(fù)診服務(wù)可納入醫(yī)?;鹬Ц斗秶?。

微醫(yī)方面對(duì)藍(lán)鯨財(cái)經(jīng)表示,互聯(lián)網(wǎng)診療納入醫(yī)保支付,這是湖北武漢、山東泰安等試點(diǎn)地區(qū)的一小步,卻是全行業(yè)的一大步。醫(yī)保支付的放開,會(huì)極大擴(kuò)大在線診療的服務(wù)人群和服務(wù)內(nèi)容,互聯(lián)網(wǎng)醫(yī)療行業(yè)真正進(jìn)入一個(gè)加速發(fā)展的時(shí)代,這也意味著,能夠打通在線問(wèn)診、開藥、支付等閉環(huán)的服務(wù)被納入了政府購(gòu)買服務(wù)范圍,這對(duì)產(chǎn)業(yè)市場(chǎng)空間是一次大擴(kuò)容。

企鵝杏仁集團(tuán)總裁馬丁認(rèn)為,醫(yī)保作為“付費(fèi)方”,需要考慮如何在有限的資源里,最大限度的提供最大的保障。常見病、慢性病線上復(fù)診服務(wù)納入互聯(lián)網(wǎng)醫(yī)保,對(duì)互聯(lián)網(wǎng)醫(yī)療行業(yè)發(fā)展確實(shí)是十分利好的便民措施,而對(duì)醫(yī)保本身而言,也是很好的節(jié)約成本的方式。

接下來(lái)的發(fā)展似乎也佐證了這些觀點(diǎn)。日前,國(guó)家醫(yī)療保障局局長(zhǎng)胡靜林在2020年出版的第六期《求是》雜志上發(fā)表署名文章。文章稱,武漢針對(duì)門診重癥慢病患者的需求,每日納入醫(yī)保支付的“互聯(lián)網(wǎng)+”醫(yī)療服務(wù)費(fèi)用超過(guò)1300單,向定點(diǎn)零售藥店流轉(zhuǎn)處方超過(guò)1100單。

政策的開放,流量的支持,互聯(lián)網(wǎng)醫(yī)療行業(yè)走上了一個(gè)快速擴(kuò)容的道路,但這條路真的好走么?

難啃的骨頭在供給能力

互聯(lián)網(wǎng)醫(yī)療行業(yè)快速擴(kuò)容一方面說(shuō)明具有其廣闊的市場(chǎng)前景,但另一方面也對(duì)其醫(yī)療供給能力提出巨大的挑戰(zhàn)。

目前,中國(guó)優(yōu)質(zhì)醫(yī)療資源主要集中在大型公立醫(yī)院。 原先由于沒(méi)有醫(yī)保接入,大型實(shí)體醫(yī)院推進(jìn)互聯(lián)網(wǎng)醫(yī)院建設(shè)的動(dòng)力不強(qiáng),只有部分病源相對(duì)缺乏的中小型醫(yī)院愿意開展互聯(lián)網(wǎng)醫(yī)療業(yè)務(wù),截止2019 年11 月,互聯(lián)網(wǎng)醫(yī)院牌照僅發(fā)放269 家,而全國(guó)二級(jí)以上醫(yī)院有12801家。

同樣的,作為醫(yī)療資源核心的醫(yī)生群體也處于緊缺狀態(tài)。疫情期間,各大互聯(lián)網(wǎng)醫(yī)療平臺(tái)問(wèn)診需求激增,微醫(yī)、阿里健康、企鵝醫(yī)生等在推出在線義診的同時(shí),也都在不斷號(hào)召動(dòng)員更多醫(yī)生加入進(jìn)來(lái)。

據(jù)丁香園創(chuàng)始人李天天近日透露,丁香園現(xiàn)有醫(yī)生用戶存量為200多萬(wàn),但實(shí)際參與在線問(wèn)診的醫(yī)生數(shù)量?jī)H有1.5萬(wàn)多人。醫(yī)生與用戶的比例還沒(méi)達(dá)到萬(wàn)分之一。

多位業(yè)內(nèi)資深人士對(duì)藍(lán)鯨財(cái)經(jīng)表示,丁香園的情況并不是特例,而是業(yè)內(nèi)常態(tài)。同時(shí)他們指出,醫(yī)生資源的緊缺也迫使各家互聯(lián)網(wǎng)醫(yī)療平臺(tái)探索更多線上線下的合作可能性,高效地打通線上線下醫(yī)療資源、擴(kuò)張自身醫(yī)療資源供給能力可能就是未來(lái)互聯(lián)網(wǎng)醫(yī)療平臺(tái)的核心競(jìng)爭(zhēng)點(diǎn)。

連接了超過(guò)3200多家醫(yī)療機(jī)構(gòu)、36萬(wàn)多醫(yī)生的微醫(yī)也表示依托實(shí)體醫(yī)療機(jī)構(gòu)是其開展服務(wù)的基礎(chǔ),而且它認(rèn)為接下來(lái)互聯(lián)網(wǎng)醫(yī)院與實(shí)體醫(yī)療機(jī)構(gòu)會(huì)長(zhǎng)期保持這種線上線下密切合作的關(guān)系。

同時(shí)微醫(yī)方面對(duì)藍(lán)鯨財(cái)經(jīng)強(qiáng)調(diào),未來(lái)數(shù)字健康服務(wù)的關(guān)鍵在于“通”,只有在線上把醫(yī)療、檢查檢驗(yàn)、藥品、醫(yī)保和數(shù)字化五個(gè)要素打通,打造更多線上線下結(jié)合、醫(yī)藥保健養(yǎng)貫通的一站式服務(wù),才能滿足人們的不斷增長(zhǎng)的就醫(yī)需求、健康需求。

與此同時(shí),聚集了45萬(wàn)醫(yī)生的企鵝醫(yī)生平臺(tái)則將目光轉(zhuǎn)向基層醫(yī)療。企鵝醫(yī)生方面對(duì)藍(lán)鯨財(cái)經(jīng)表示,這次疫情的爆發(fā),讓其意識(shí)到醫(yī)療供給還是非常的稀缺,尤其基層醫(yī)療在整個(gè)環(huán)節(jié)中作用的缺失。

企鵝醫(yī)生方面認(rèn)為,對(duì)于互聯(lián)網(wǎng)醫(yī)療行業(yè)來(lái)說(shuō),當(dāng)下直接幫助大型三甲醫(yī)院是不太奏效的策略。因?yàn)樗哪芰仁芟抻诰€上診斷能力,也受限于它線下檢驗(yàn)檢測(cè)閉環(huán)的能力,還受限于線上遠(yuǎn)程治療的服務(wù)能力,這三個(gè)受限可能意味著真正的主戰(zhàn)場(chǎng)是在基層醫(yī)療。

對(duì)此,企鵝醫(yī)生未來(lái)希望能夠加速培養(yǎng)更多的家庭醫(yī)生,以家庭醫(yī)生為聯(lián)結(jié)紐帶推動(dòng)分級(jí)診療,促進(jìn)優(yōu)質(zhì)服務(wù)資源下沉到社區(qū)衛(wèi)生服務(wù)中心,助力基層醫(yī)療的健康發(fā)展,形成線上線下融合的一站式醫(yī)療健康服務(wù)體系,才能提高醫(yī)療資源利用效率,幫助更多家庭。

各家互聯(lián)網(wǎng)醫(yī)療平臺(tái)未來(lái)策略不同,但都致力于推動(dòng)線上線下融合,提高自身醫(yī)療供給能力。在搭上疫情帶來(lái)的流量快車后,互聯(lián)網(wǎng)醫(yī)療行業(yè)會(huì)駛向何方,藍(lán)鯨財(cái)經(jīng)將持續(xù)關(guān)注。

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