杏吧app下载，关婷娜被揉胸视频直播，杏吧之春暖花开有你

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疫情之下，互聯(lián)網(wǎng)經(jīng)濟成為發(fā)展新亮點
時間：2020-03-09 17:33:00
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

新冠肺炎疫情是一起重大突發(fā)公共衛(wèi)生事件，也是一場經(jīng)濟“大考”。受疫情影響，居民生活、市場消費、企業(yè)復工等都面臨諸多障礙，但疫情之下也有新的機遇：電商行業(yè)在抗疫情、保民生、撐經(jīng)濟中發(fā)揮了重要作用，并帶動大量行業(yè)“逆勢”發(fā)展，讓人眼前一亮。這種勁頭持續(xù)下去，電商行業(yè)當能成為疫情后助推中國經(jīng)濟恢復的強勁動力。

疫情發(fā)生后，各大電商為保障抗疫前線物資供應和居民生活物資供應提供了重要的后勤支持。阿里、京東等眾多電商和物流企業(yè)迅速行動，為疫情嚴重地區(qū)打通物資通道，如京東自營供應體系與供貨商高效配合，有效保證口罩、防護服、藥品等物資及時到達前線醫(yī)務人員手中，并通過數(shù)據(jù)挖掘推動上游制造商復工復產(chǎn)，顯示了以數(shù)字化供應鏈為代表的“新一代基礎設施”的鮮明特色。

數(shù)字化供應鏈對打破農(nóng)產(chǎn)品滯銷困境、維持市場供求平衡也發(fā)揮了顯著作用。疫情期間，一些往年供不應求的農(nóng)產(chǎn)品因交通受阻或渠道商停工而出現(xiàn)滯銷，電商的介入在很大程度上解決了這一問題。通過幫助農(nóng)民開網(wǎng)店、直播帶貨促銷、產(chǎn)地直營等手段，加上物流端傾向性運力支持，丹東草莓、奉節(jié)臍橙等優(yōu)質(zhì)農(nóng)產(chǎn)品以比往年更低的價格直達消費者手中。這種無接觸購物方式降低了病毒傳播風險，也讓更多實體經(jīng)濟業(yè)者重新認識了數(shù)字化供應鏈的價值。

疫情期間，消費者向線上消費大規(guī)模遷移推動電商擴大用工規(guī)模，對穩(wěn)定就業(yè)具有重要意義。為幫助受疫情沖擊最嚴重的中小型服務企業(yè)紓困，在關鍵時刻更好地承擔社會責任，京東集團、達達集團聯(lián)合采取靈活多樣的用工形式，向社會提供超過35000人的就業(yè)崗位，通過余缺調(diào)劑、崗位共享等創(chuàng)新模式，努力緩解疫情對就業(yè)的沖擊。

在傳統(tǒng)互聯(lián)網(wǎng)零售業(yè)務基礎上，疫情期間，網(wǎng)絡教育、互聯(lián)網(wǎng)醫(yī)療、網(wǎng)上辦公、全渠道生鮮零售等新業(yè)務快速發(fā)展。一些消費者可能迫于疫情只能選擇線上購物，疫情過后這部分流量可能回落，但這些新業(yè)務可能在疫情后仍呈上升趨勢，因為其本質(zhì)上順應了未來智能城市發(fā)展潮流，并代表了產(chǎn)業(yè)互聯(lián)網(wǎng)的未來——實體經(jīng)濟在互聯(lián)網(wǎng)企業(yè)助力下迅速展開數(shù)字化升級轉(zhuǎn)型。

這些市場需求和升級進程被疫情提前激發(fā)，一些接受新生事物能力較差的群體，也開始主動使用這些新的功能，這在網(wǎng)絡教育、互聯(lián)網(wǎng)醫(yī)療等業(yè)務上表現(xiàn)得十分明顯。開展一項新業(yè)務，初始階段推廣十分關鍵，一旦人們普遍了解和接受了這些更加便利的智慧應用，疫情結(jié)束后對互聯(lián)網(wǎng)服務的依賴度和需求量就可能持續(xù)上升。

互聯(lián)網(wǎng)企業(yè)要避免疫情期間的強勁增長成為“曇花一現(xiàn)”，關鍵是要持續(xù)提升服務品質(zhì)，并把數(shù)字化供應鏈等核心能力進一步對外開放，讓這個春天成為產(chǎn)業(yè)互聯(lián)網(wǎng)高速成長的新起點。

首先，重視整合行業(yè)資源，避免粗放式擴張，通過優(yōu)質(zhì)服務保持客戶“黏性”。疫情期間市場需求的激增，會導致相關行業(yè)規(guī)?？焖贁U張，一些缺乏經(jīng)驗的企業(yè)或商販盲目開辦網(wǎng)店，往往會遇到各種運營難題，最終資金回籠周期長，難以持續(xù)經(jīng)營。在消費升級時代，單純的價格戰(zhàn)已無法贏得多數(shù)消費者的青睞，不斷優(yōu)化服務、提升性價比才是打造口碑的根本路徑。這也為大型互聯(lián)網(wǎng)企業(yè)提出了更高的要求——應當更好地開放核心能力和資源，打造產(chǎn)業(yè)互聯(lián)網(wǎng)的新一代基礎設施，為更多行業(yè)數(shù)字化升級提供有效支持和路徑。

第二，不斷創(chuàng)新運營模式，打造新的競爭優(yōu)勢。疫情期間出現(xiàn)的“共享員工”等新的共享經(jīng)濟、創(chuàng)新經(jīng)濟模式，給未來企業(yè)運營帶來了更多可能性。如何讓這些新模式成為統(tǒng)籌整合社會協(xié)作網(wǎng)絡、大幅提升生產(chǎn)效率的法寶，而非披著“共享”“創(chuàng)新”外套的泡沫，是未來互聯(lián)網(wǎng)企業(yè)挖掘競爭新優(yōu)勢需要解決的重要問題。

第三，加強國際合作，通過海外客戶增加流量。此次新冠肺炎疫情已經(jīng)演變成為一場全球性挑戰(zhàn)，國際合作在抗擊疫情中的價值更加凸顯。電商作為溝通貨物交流的重要橋梁，進一步開展跨境合作，可成為國內(nèi)互聯(lián)網(wǎng)零售發(fā)掘增量的途徑。中國電商行業(yè)在全球處于領先地位，疫情期間互聯(lián)網(wǎng)服務發(fā)展又上升到新的高度，中國可以通過國際合作將這些經(jīng)驗與各國分享交流，實現(xiàn)互利共贏。

待疫情過后，中國面臨的經(jīng)濟挑戰(zhàn)更將全部顯現(xiàn)，如何轉(zhuǎn)“?！睘椤皺C”，推動經(jīng)濟快速恢復，需要我們的認真思考與艱苦努力。網(wǎng)絡技術與現(xiàn)代物流的創(chuàng)新發(fā)展造就了電商行業(yè)，電商行業(yè)也顯示出了應有的社會責任擔當。相信通過抗擊疫情的磨練與考驗，電商行業(yè)能夠激發(fā)出無限潛力，打造好以數(shù)字化供應鏈為代表的“新一代基礎設施”，助推中國經(jīng)濟穩(wěn)健強勁高質(zhì)量發(fā)展。

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標簽： 新冠肺炎疫情
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