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疫情后服務(wù)業(yè)數(shù)字化提速 互聯(lián)網(wǎng)平臺(tái)助推轉(zhuǎn)型升級(jí)
時(shí)間：2020-03-11 13:55:42
文章發(fā)布：李陽(yáng)
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

服務(wù)業(yè)數(shù)字化大潮正迎面而來。

當(dāng)云買菜、云購(gòu)物、云逛街、云貸款……這些新現(xiàn)象成為坊間熱詞時(shí)，3月10日，手握國(guó)民級(jí)應(yīng)用支付寶的螞蟻金服宣布，把支付寶從金融支付平臺(tái)升級(jí)為數(shù)字生活開放平臺(tái)，聚焦服務(wù)業(yè)數(shù)字化，并立下“3年攜手5萬(wàn)服務(wù)商，幫助4000萬(wàn)商家完成數(shù)字化升級(jí)”的戰(zhàn)略目標(biāo)。

這是商務(wù)部呼吁“積極推動(dòng)生活服務(wù)業(yè)數(shù)字化建設(shè)后”，首個(gè)響應(yīng)號(hào)召的互聯(lián)網(wǎng)平臺(tái)。也是“新基建”熱潮，關(guān)于服務(wù)業(yè)數(shù)字化基礎(chǔ)設(shè)施建設(shè)的最新動(dòng)作。

有專家認(rèn)為，中國(guó)在數(shù)字化方面本來就有很好的基礎(chǔ)，隨著大型互聯(lián)網(wǎng)公司參與打造數(shù)字基礎(chǔ)設(shè)施，我們的服務(wù)業(yè)數(shù)字化將迎來全新局面。

互聯(lián)網(wǎng)平臺(tái)入場(chǎng)

在3月10日舉行的2020支付寶合作伙伴大會(huì)現(xiàn)場(chǎng)，螞蟻金服CEO胡曉明宣布了支付寶升級(jí)為數(shù)字生活開放平臺(tái)，聚焦服務(wù)業(yè)數(shù)字化的新戰(zhàn)略目標(biāo)。作為一款擁有12億用戶的超級(jí)App，支付寶這一舉動(dòng)讓很多人感受到，服務(wù)業(yè)數(shù)字化趨勢(shì)正成為社會(huì)共識(shí)。

疫情后服務(wù)業(yè)數(shù)字化提速 互聯(lián)網(wǎng)平臺(tái)助推轉(zhuǎn)型升級(jí)-藝源科技

今年以來，一場(chǎng)突如其來的疫情，讓各行各業(yè)意識(shí)到，數(shù)字化給應(yīng)對(duì)危機(jī)和轉(zhuǎn)型升級(jí)帶來了全新機(jī)遇。外賣送菜、小程序點(diǎn)餐、無(wú)接觸配送等新服務(wù)模式，不僅保障了民生，也讓很多企業(yè)實(shí)現(xiàn)自救和發(fā)展。不過，也正是在此過程中，服務(wù)業(yè)數(shù)字化水平不足的問題也進(jìn)一步暴露。

“中國(guó)服務(wù)業(yè)至少還有80%沒有被數(shù)字化。”胡曉明說。與此同時(shí)，疫情期間，匯聚各項(xiàng)生活服務(wù)的支付寶疫情服務(wù)直通車，短短2周就服務(wù)了6億人次。這意味著，服務(wù)業(yè)與消費(fèi)者之間，還存在著巨大的供需錯(cuò)位。要解決這種供需不平衡，還需要大量的數(shù)字基礎(chǔ)設(shè)施來助推數(shù)字化進(jìn)程。

數(shù)字化效果顯著

生活服務(wù)在線化，不僅是消費(fèi)者的呼聲，也是政府、企業(yè)等服務(wù)提供方的需求。

疫情期間，一邊是下游餐飲業(yè)年夜飯、堂食取消，另一邊是居家不能外出的老百姓“一菜難求”。原本專注B端菜源供應(yīng)的美菜網(wǎng)，依托支付寶快速開辟了家庭和個(gè)體消費(fèi)者市場(chǎng)。通過在支付寶上線小程序，僅僅一周，美菜就獲取了超過80個(gè)城市的80多萬(wàn)用戶，復(fù)購(gòu)率高達(dá)40%。

疫情期間，支付寶緊急上線的疫情服務(wù)專區(qū)，將信息查詢、買菜購(gòu)物、醫(yī)療教育等用戶急需的保障服務(wù)作了一站式聚合，讓供需最大程度匹配。包括美菜在內(nèi)的支付寶10大買菜APP，日均交易額是疫情前的近3倍。

“支付寶提供給我們的不止流量，還有一整套服務(wù)，比如為我們的小程序開發(fā)提供技術(shù)支持， 只用了7天就上線了。”美菜網(wǎng)CEO劉傳軍說。

一度“現(xiàn)金撐不過三個(gè)月”的西貝與盒馬鮮生“共享員工”，同時(shí)大力拓展外賣業(yè)務(wù)；重慶品牌鄉(xiāng)村基通過外賣小程序拉動(dòng)業(yè)務(wù)增長(zhǎng)20%；眉州東坡在淘寶上直播賣貨……正是在大型互聯(lián)網(wǎng)平臺(tái)的支持下，這些服務(wù)業(yè)企業(yè)實(shí)現(xiàn)了數(shù)字化轉(zhuǎn)型。

中國(guó)人民大學(xué)勞動(dòng)人事學(xué)院副教授吳清軍認(rèn)為，未來生活服務(wù)業(yè)將形成“大平臺(tái)+全產(chǎn)業(yè)鏈數(shù)字化”的發(fā)展模式，數(shù)字經(jīng)濟(jì)平臺(tái)將成為帶動(dòng)生活服務(wù)業(yè)數(shù)字化升級(jí)的核心動(dòng)力。

中國(guó)機(jī)會(huì)巨大

中國(guó)在服務(wù)業(yè)數(shù)字化方面基礎(chǔ)良好，網(wǎng)購(gòu)、外賣、移動(dòng)支付、物流速度等，都曾引發(fā)老外羨慕。今年以來，新冠疫情帶來的特殊情形，讓很多以前沒有體會(huì)過數(shù)字化便利的，如老年人群、低線城市人群也開始在線享受服務(wù)。這是服務(wù)業(yè)疫情后恢復(fù)發(fā)展的重大機(jī)遇。

而在政策層面上，不久前召開的2019年中央經(jīng)濟(jì)工作會(huì)議明確提出，要在2020年“著力推動(dòng)高質(zhì)量發(fā)展，大力發(fā)展數(shù)字經(jīng)濟(jì)”。國(guó)家重點(diǎn)部署的“新基建”項(xiàng)目，也被視為未來經(jīng)濟(jì)增長(zhǎng)的新引擎。

國(guó)家統(tǒng)計(jì)局?jǐn)?shù)據(jù)顯示：2019年我國(guó)國(guó)內(nèi)生產(chǎn)總值(GDP)990865億元，第三產(chǎn)業(yè)即服務(wù)業(yè)增加值534233億元，對(duì)GDP增長(zhǎng)的貢獻(xiàn)率達(dá)59.4%，就業(yè)人數(shù)占比約50%，已成為主導(dǎo)性產(chǎn)業(yè)。服務(wù)業(yè)的高質(zhì)量發(fā)展，將決定了中國(guó)經(jīng)濟(jì)的高質(zhì)量發(fā)展

對(duì)此，不少專家認(rèn)為，促進(jìn)服務(wù)業(yè)數(shù)字化對(duì)中國(guó)未來的經(jīng)濟(jì)發(fā)展至關(guān)重要。無(wú)論是從現(xiàn)有基礎(chǔ)，還是互聯(lián)網(wǎng)行業(yè)的實(shí)力來看，中國(guó)都有望引領(lǐng)服務(wù)業(yè)數(shù)字化的潮流。

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