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當(dāng)前位置： 首頁 > 新聞 > 業(yè)界動態(tài)
疫情帶來的互聯(lián)網(wǎng)公益發(fā)展新思考
時間：2020-03-19 17:11:49
文章發(fā)布：李陽
原創(chuàng)作者：未知
來源：互聯(lián)網(wǎng)

在新冠肺炎疫情持續(xù)影響下，企業(yè)與行業(yè)的生存發(fā)展面臨種種考驗。如何在疫情防控環(huán)境下，把握新需求、新技術(shù)、新機(jī)遇，以變應(yīng)變、化危為機(jī)，是當(dāng)前社會高度關(guān)注的話題。人民在線、人民網(wǎng)新媒體智庫推出《把握產(chǎn)業(yè)拐點：疫情防控下的行業(yè)發(fā)展新機(jī)遇》系列文章，希望為各界人士帶來啟發(fā)。

2020年開年，新冠肺炎疫情讓我國面臨大考，在黨和政府的堅強(qiáng)領(lǐng)導(dǎo)下，全國人民、企業(yè)、社會組織等上下一心，通過奔赴一線、捐款捐物、復(fù)產(chǎn)復(fù)工、堅持居家隔離等各種方式抗擊疫情，為疫情防控作出重大貢獻(xiàn)。其中，互聯(lián)網(wǎng)公益是助力疫情防控中的一支重要力量：互聯(lián)網(wǎng)企業(yè)不僅籌款籌物，還充分發(fā)揮平臺和科技優(yōu)勢，高效精準(zhǔn)地連接起需求和供給，積極探索，創(chuàng)新公益實踐，撬動社會力量參與?？箵粢咔槌蔀榛ヂ?lián)網(wǎng)公益事業(yè)發(fā)展“催化劑”的同時，也為互聯(lián)網(wǎng)行業(yè)踐行“科技向善”提供新思路。

疫情之中，互聯(lián)網(wǎng)公益行動頻頻創(chuàng)新

提到互聯(lián)網(wǎng)公益，輿論印象第一呈現(xiàn)的是“捐款”。然而，觀察此次疫情中互聯(lián)網(wǎng)公益表現(xiàn)，公益行動形式多樣化遠(yuǎn)超以往，公益實踐不斷創(chuàng)新升級。

創(chuàng)新一：信息化籌集和調(diào)配抗疫物資

戰(zhàn)“疫”期間，作為“糧草”的各類物資尤其是醫(yī)療防護(hù)物資需有充足供應(yīng)。然而在疫情防控初期，物資緊缺、道路受阻等痛點嚴(yán)重影響抗疫一線物資保障?；ヂ?lián)網(wǎng)平臺利用信息化、科技化方式，靈活精準(zhǔn)進(jìn)行對接，為疫情防控提供有力的物資支持。物資籌集上，騰訊、58同城等互聯(lián)網(wǎng)企業(yè)第一時間從全球采購口罩、乙醇、防護(hù)服等運往一線，一定程度緩解防護(hù)物資緊缺壓力。物資流通上，京東、菜鳥等互聯(lián)網(wǎng)企業(yè)搭建起“綠色通道”，保證全國與疫區(qū)之間物資流通順暢，如京東物流運送超過2500噸防疫物資以及民生應(yīng)急物資至武漢及周邊地區(qū)。物資調(diào)配上，騰訊云、阿里、京東紛紛上線抗災(zāi)救助物資平臺、防疫直采全球?qū)ぴ雌脚_、應(yīng)急資源信息發(fā)布平臺等，滿足個人捐贈者、物資生產(chǎn)企業(yè)、醫(yī)院等各方需求，精準(zhǔn)對接物資供求信息，緩解疫情防控物資供應(yīng)壓力。

創(chuàng)新二：為一線抗疫人員提供全方位保障

身處一線的抗疫人員，工作中面臨感染高風(fēng)險，同時又可能存在生活上的困難。在生活保障上，美團(tuán)、盒馬生鮮、餓了么等生活服務(wù)類電商平臺每日免費為武漢各大醫(yī)院醫(yī)護(hù)人員提供一日三餐，滴滴出行、首汽約車、曹操出行等交通出行平臺組建抗疫人員出行保障車，美團(tuán)在湖北及武漢投放免費共享單車供民眾使用。公益項目中也有各類針對一線抗疫人員的保障項目，如騰訊戰(zhàn)疫人物基金、中國扶貧基金會與騰訊公益合作設(shè)立“新冠肺炎疫情環(huán)衛(wèi)工人援助項目”、字節(jié)跳動醫(yī)務(wù)救助基金等。支付寶保險、騰訊微保、水滴保險還免費為一線醫(yī)護(hù)人員、記者等提供風(fēng)險保障，如果在疫情中感染可申請相應(yīng)保障金。此外，中國工程院還與騰訊公益慈善基金會簽署《抗擊疫情一線醫(yī)務(wù)人員醫(yī)學(xué)關(guān)懷與職業(yè)發(fā)展提升合作協(xié)議》，組織院士與疫情一線醫(yī)務(wù)人員特別是受感染的醫(yī)務(wù)人員“結(jié)對子”，分期分批進(jìn)行健康評估、職業(yè)培訓(xùn)、對口幫扶等，這種做法在國內(nèi)還是首次出現(xiàn)。

創(chuàng)新三：開放AI等技術(shù)能力支持抗疫科研

中央高度關(guān)注科研攻關(guān)在疫情防控中的重要作用，藥物和新冠疫苗的研發(fā)成為關(guān)鍵。然而，篩選具有治療新冠肺炎作用的候選藥物、疫苗研發(fā)都需要算力和算法的支持。對此，互聯(lián)網(wǎng)企業(yè)紛紛向科研團(tuán)隊免費開放技術(shù)能力，助力抗疫科研攻關(guān)。疫情期間，阿里向全球公共科研機(jī)構(gòu)免費開放一切AI算力，以加速新藥和疫苗研發(fā)；鐘南山團(tuán)隊與騰訊共同成立大數(shù)據(jù)及人工智能聯(lián)合實驗室，攻堅流行病、呼吸疾病和胸部疾病的篩查和防控預(yù)警，同時騰訊云已向清華大學(xué)、中山大學(xué)的醫(yī)藥研究團(tuán)隊免費開放超算能力；百度研究院免費開放線性時間算法LinearFold以及RNA 結(jié)構(gòu)預(yù)測網(wǎng)站，以提升新型冠狀病毒RNA空間結(jié)構(gòu)預(yù)測速度，從而助力疫情防控。

創(chuàng)新四：多種形式助力保障公共衛(wèi)生安全

戰(zhàn)“疫”期間，互聯(lián)網(wǎng)企業(yè)利用平臺和科技優(yōu)勢，與政府部門、社會各界密切協(xié)作，試水在線義診、提供健康碼解決方案等，既著眼于解決現(xiàn)實面臨的問題，又從長遠(yuǎn)考慮如何助力保障公共衛(wèi)生安全。阿里健康、騰訊健康、百度健康、微醫(yī)、好大夫在線、醫(yī)聯(lián)、丁香醫(yī)生、平安好醫(yī)生等互聯(lián)網(wǎng)醫(yī)療服務(wù)平臺，針對疫情及其他病癥，提供居家防護(hù)、導(dǎo)診建議、心理咨詢等在線義診服務(wù)，減少線下接觸避免交叉感染，為民眾健康提供支持。同時，騰訊、阿里助力政府?dāng)?shù)字化防疫，為滿足社會對個人健康狀況自查和核查的各類需求，提供健康碼解決方案。國家信息中心還和騰訊公司共同啟動“數(shù)據(jù)長城”計劃，將其作為一個中長期系統(tǒng)性公益性開放性建設(shè)工程，以疫情防控為起點納入更多社會治理和應(yīng)急管理支撐功能。

除以上創(chuàng)新外，互聯(lián)網(wǎng)公益在高效籌款、助農(nóng)戰(zhàn)“疫”上也交出漂亮成績單。據(jù)中國社科院教授鐘宏武領(lǐng)導(dǎo)的研究團(tuán)隊統(tǒng)計，截至2月17日182家互聯(lián)網(wǎng)企業(yè)捐贈總額約51.1億元，互聯(lián)網(wǎng)行業(yè)的捐贈規(guī)模位列各行業(yè)第一。其中騰訊、阿里捐贈額分別為15億元、11億元，占互聯(lián)網(wǎng)企業(yè)捐贈總額的50.9%。同時，公益組織和項目依托騰訊公益、支付寶公益、水滴公益等互聯(lián)網(wǎng)公益平臺，調(diào)動社會力量捐助積極性，掀起全民捐款熱潮。據(jù)方德瑞信團(tuán)隊統(tǒng)計，截至2月17日20家互聯(lián)網(wǎng)募捐信息平臺累計上線329個抗擊疫情公開募捐項目，籌款總額累計超過14億元，超2700萬人次進(jìn)行捐款。助農(nóng)戰(zhàn)“疫”方面，拼多多、淘寶、京東、快手、抖音、微視等電商、短視頻平臺紛紛開設(shè)專題頁面，采用直播、補(bǔ)貼等多種方式推銷農(nóng)產(chǎn)品(6.090, 0.22, 3.75%)，更吸引了多地領(lǐng)導(dǎo)線上直播“帶貨”，銷售額過億元。

疫情之后，互聯(lián)網(wǎng)公益發(fā)展新趨勢

互聯(lián)網(wǎng)公益在疫情大考之下小跑向前，在新道路上不斷探索，提供了新思路的同時，也顯現(xiàn)出一些新趨勢，或為互聯(lián)網(wǎng)公益事業(yè)發(fā)展帶來新機(jī)遇。

第一，跨地域、去中心化的民間參與成為公益力量有益補(bǔ)助。

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